Transcript Hille Meetsma – VitalinQ

Personalised Nutrition & Health
Built on Science
Hille Meetsma MBA
director/founder
E-mail
Internet
Twitter
24-9-2011
(C) VitalinQ Lifestyle Support bv
[email protected]
www.vitalinq.eu
@VitalinQ_
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Who we are
 A Dutch company (SME)
 Active in Europe (Belgium, France, Spain, etc. & now also in the UK)
 Active in 4 FP7/Horizon2020 (Score 40% & collaborating with ADI/Dhaca)
 More then 15 years experience in Dietetic advise, support & ICT
 Focused on Lifestyle advice & Diseases for the last 5 years
 And a main focus now on Personalised Nutrition, exercise and health
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Where we started
 An Up & Running Software platform for Dietitians with > 1.3 million patients
 More then 1200 Licensed clients
 Nr 1 in the Dutch & Belgium market, starting also in Denmark
 More then 75% of the patients continued their dietician consultation, without significant
results in behavioral changes
Where we are going to
 Awareness, health is important but lack of knowledge
 Health from the perspective of yourself.
 Self management
 Integrated Care
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What is Personalised Nutrition
• It has become apparent that consumers respond differently to diet, depending on their genetic
makeup, lifestyle and environment, the related knowledge and understanding remain fragmented.
• The scientific level: in model studies, gene, protein and metabolite profiles of individuals in
different health and nutritional conditions are analyzed. Genotype and Phenotype data are
included in a personal profile and advice.
• Research from Food4me (EU-funded project) about Nutrigenomics concludes that besides
phenotype & genotype, also sociotype, environment, culture, personality, food intake and even
more topics needs to be involved in the advise that is given
In practice:
• We take Lifestyle and Life situations (diseases, etc) into consideration in the advice we give. The
more (measured) data we have, the better the advise
WHO : “The ability to adapt and to self manage In the face of social,
physical and emotional challenge”
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Claims?
Our partners
 European Universities via EU-projects
 Dutch TNO/Wageningen University and their international network (applied science & tech)
 Institute of Food Research in Norwich
 Brandbank (branded product information)
 ADI as a our UK-distributor
 David Cottrell as the representative of TNO/VitalinQ
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Our background structure; science linked to business
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What we have & you can use (business case)
 A solution for health; intramural and extramural
 Choosing automatically what kind of meals fits your needs
 It filters the food supply by the patients profile
 Including functionality for waste management
 Topics: malnutrition; better in/out;
 Also: food delivery @home
 In NL: business case with Catering / Meals on Wheels
“A Healthy business case in a Healthy Europe!”
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Food Assistant APP: food choice based on patients needs (medical)
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For groceries (business case)
 Filtering groceries
 Choosing automatically what kind of food/groceries fits your nutritional needs
 Including the people in your household
 Topics: healthy groceries
 Also: taking your budget into consideration (v2)
 In NL: business case with Royal Mail, Supermarket (chain)
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Lifestyle filtering for Groceries Web
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And of course typical Apps (business case)
 Including meal planner, groceries list
 Choosing automatically what kind of meals fits your needs and also of your household
 Including a social aspect; inviting others to join your table (v2)
 Funfactor and easy to use included
 Topics: You don’t have to choose @4, what to buy @5 and to cook @6
 Also: typical measurement per disease
 In NL: business case with Foundation of the Irritable Bowel Syndrome (8% population)
Fitness market, health insurance (prevention), COPD, Diabetes,
walking association, Greenkey, etc.
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Food APP design (available in January 2017)
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Events APP; fun factor included in lifestyle advise
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How to proceed
 If you have interest in our solutions
 To include it into your portfolio of integrate in your products/services
 You can contact ADI, David Cottrell or me for further details
 The next few months we will finalize the UK-version (database) of VitalinQ and we will be up
and running from April 1st (no joke)
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Thank You for your attention
Any questions?
24-9-2011
(C) VitalinQ Lifestyle Support bv
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Our V2 platform: Integrated health
The ultimate challenge, to change your life in the right direction
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