Transcript Star Trek Logos Ethos Pathos Powerpoint data picard troi

What is Rhetoric?
Definition of Rhetoric

Rhetoric (n) - the art of speaking or writing
effectively.
Content = WHAT
Rhetoric = HOW

Rhetoric is HOW we give the impressions
we give. HOW we say what we say, do
what we do, write what we write.

Rhetoric is all around us in conversation,
in movies, in advertisements and books, in
body language, and in art. We employ
rhetoric whether we’re conscious of it
or not. . .
The goal of persuasion
is to change others’
point of view or to
move others to take
action.

. . .but becoming conscious of how
rhetoric works can be transforming; this
consciousness can alter our speaking,
reading, and writing, making us more
successful and able communicators and
more discerning audiences.
What is logos, ethos, and
pathos?
Logos = Logic
Ethos = Ethics, Image
Pathos = Emotions (Passion)
Logos, Ethos, Pathos
Using logos, ethos, and pathos will help you to
master the art of persuasion.
• Through language, you will be able to change the
point of view of others!
• Through language, you will be able to motivate
others to take action!
Logos
Logos is an argument based on facts,
evidence and reason.
Using logos means appealing to the readers’
sense of what is logical.
Data from Star Trek:
the computer dude
Logos Example
Eighty percent of the writers interviewed said
they write at least four rough drafts before
they publish a piece of writing.
Ethos
Ethos is an argument based on character’s
credibility.
Using ethos means the writer or speaker appeals to
the audience’s sense of ethical behavior. The writer
or speaker presents him or herself to the audience
as credible, trustworthy, honest and ethical.
Captain Pickard: the
captain of The Enterprise
on Star Trek
Ethos Example
“I have been teaching writing for twenty years . . .”
Or
“I am an ethical expert, so believe what I say.”
Pathos
Pathos = argument based on feelings
Using pathos means appealing to readers’
emotions and feelings.
Counselor Troy from
Star Trek
Pathos Example
She stood before the class preparing to
present her speech. She regretted not
rehearsing the night before. Her knees
shook, her breath grew shallow, and colored
spots danced before her eyes. She gripped
the podium and hoped she would not pass
out in front of her classmates.
Review
Logos = logic
Logos is an argument
based on facts, evidence
and reason.
Using logos means
appealing to the readers’
sense of what is logical.
Review
Ethos = Ethics / Image
Ethos is an argument based on
character.
The writer or speaker presents
him or herself to the reader as
credible, trustworthy, honest
and ethical.
Review
Pathos = argument based
on feelings
Using pathos means
appealing to readers’
emotions and feelings.