Transcript 02-13 S Nichols - Harrison County Schools

S Nichols
Ms.Stein
APLC; P3
13.Feb.2012
America’s Grey Lady . 2011. Photograph. americanmoralsociety.org Web. 12
Jan 2012.
W
H
Y
?
 THE DECAY OF AMERICAN MORALS
 83% - contend that they are concerned about the moral
condition of the nation.- http://www.barna.org/barnaupdate/article/5-barna-update/129-morality-continues-todecay
 In the last 30-year period there has been a 560% increase in
violent crime, a 419% increase in illegitimate births; a
quadrupling in divorce rates; a tripling of the percentage of
children living in single-parent homes; more than a 200%
increase in the teenage suicide rate; and a drop of almost
80 points in SAT scores. http://www.columbia.edu/cu/augustine/arch/usadecline.h
tml
IS THE AD
EFFECTIVE?
Consider:
•Pathos
•Ethos
•Logos
 Pathos because :
American tradition, has been defined by a simple morality:
We Americans care about our fellow citizens, we act on
that care and build trust, and we do our best not just
for ourselves, our families, and our friends and
neighbors, but for our country, for each other, for
people we have never seen and never will see.
The photographer doesn’t see American tradition continuing in
today’s society because we have abandoned this moral and many
others for our own selfish ambitions. The creator wants you to
believe that we too should be ashamed.
 Ethos because: (Credibility), or ethical appeal, means
convincing by the credibility of the creator. We tend to
believe people whom we respect. One of the central
problems of argumentation is to project an impression to
the audience that you are someone worth listening to, in
other words making yourself as the persuader into an
authority on the subject of your rhetoric.
The image does not contain a logo or reference to whom
the ad was funded and created by. Does this affect the
credibility of the ad?
 Logos because:
Of body language - the process of communicating
what you are feeling or thinking by the way you place
and move your body rather than by words.
We know how the statue of liberty
feels without being told because of
her body language, it’s something we
figure out using logic.
Today we have
determined that
the ad is effective
according to
pathos and logos.
If the ad is effective
what are you
going to do about
moral decay ?
 America’s Grey Lady . 2011. Photograph.
americanmoralsociety.org Web. 12 Jan 2012.
 Scott, Daniel. "America The Honorable?." (2011):
n.pag. barna.org. Web. 5 Feb 2012.
<http://www.barna.org/barna-update/article/5barna-update/129-morality-continues-to-decay>.
 Lemons, James. "The Reason For Our Country’s
Test Scores." 2 2012: n. page. Web. 9 Feb. 2012.
<http://www.columbia.edu/cu/augustine/arch/us
adecline.html>.
 Jenkins , Jacob. businessballs.com.
businessballs.com, 2/4/12. Web. 9 Feb 2012.
<http://www.businessballs.com/bodylanguage.htm