Transcript Document

Understanding Triggers to
Innovation through Case
Studies
Kolachana Sri Ram Aditya
“The most incomprehensible thing
about the universe is that it is
comprehensible.”
-Albert Einstein
Fortune favors the brave
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Europe of the middle ages – Renaissance
Growing spirit of inquiry – led to innovation
Columbus – pioneer of exploration
Trade winds, ocean currents shape history
Vespucci grabbed the opportunity presented
Fate of Columbus?
Triggers
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Change in attitude of populace
Leading to spirit of inquiry
Resulted in technological advancements
Utilized to meet Unsatisfied Needs
Advances in various fields led to MultiFusion; a trigger for innovations
Scrambled genes for breakfast
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1896 – Henry Becquerel discovers radioactivity
Shortly afterwards – effect on organisms
Genetic Mutation occurs naturally
Lewis Stadler of University of Missouri
Experiments in Japan, Ghana, Vietnam, USA
Paid for 30 years of research
Triggers
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Advancements in technology
Technology used to meet Satisfied Needs
Thrill of playing god?
Market forces – simpler and cheaper than
gene splicing, cloning etc.
Zapping your way to entertainment
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Late 1800s – Tesla tries to control ship from
coast
1930s – Television commercialized
1950s – People fed up with advertisements
1950 – Lazy Bone invented
1955 – Flash – Matic used light rays
1957 – Robert Adler patents “Space
Commander”
Triggers
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Advancement in technology
Demand from consumers – market forces
driven innovation
Innovation is response to a New Need
Once a given need is satisfied, a new need
arises which requires innovation
The Cluster Effect
Who guards the guards?
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Alzheimer's, Global Warming, AIDS etc.
Gordon Rugg and Joanne Hyde of Keele Univ
Develop a process call Verifier
The mystery of the Voynich manuscript – a
15th century codex
Difficulty in diagnosing autism – role of
neuro-psychology
Triggers
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Inability to solve critical problems despite
heavy investments and long periods of
research
Realization of a Latent Need to study the
solvers and not the problem
Summary: Triggers to Innovation
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Unsatisfied Needs
Satisfied Needs
New Needs
Latent Needs
The Cluster Effect
Multi-Fusion
Technological Changes and Market Forces
Thank You!