Transcript Document
Understanding Triggers to
Innovation through Case
Studies
Kolachana Sri Ram Aditya
“The most incomprehensible thing
about the universe is that it is
comprehensible.”
-Albert Einstein
Fortune favors the brave
Europe of the middle ages – Renaissance
Growing spirit of inquiry – led to innovation
Columbus – pioneer of exploration
Trade winds, ocean currents shape history
Vespucci grabbed the opportunity presented
Fate of Columbus?
Triggers
Change in attitude of populace
Leading to spirit of inquiry
Resulted in technological advancements
Utilized to meet Unsatisfied Needs
Advances in various fields led to MultiFusion; a trigger for innovations
Scrambled genes for breakfast
1896 – Henry Becquerel discovers radioactivity
Shortly afterwards – effect on organisms
Genetic Mutation occurs naturally
Lewis Stadler of University of Missouri
Experiments in Japan, Ghana, Vietnam, USA
Paid for 30 years of research
Triggers
Advancements in technology
Technology used to meet Satisfied Needs
Thrill of playing god?
Market forces – simpler and cheaper than
gene splicing, cloning etc.
Zapping your way to entertainment
Late 1800s – Tesla tries to control ship from
coast
1930s – Television commercialized
1950s – People fed up with advertisements
1950 – Lazy Bone invented
1955 – Flash – Matic used light rays
1957 – Robert Adler patents “Space
Commander”
Triggers
Advancement in technology
Demand from consumers – market forces
driven innovation
Innovation is response to a New Need
Once a given need is satisfied, a new need
arises which requires innovation
The Cluster Effect
Who guards the guards?
Alzheimer's, Global Warming, AIDS etc.
Gordon Rugg and Joanne Hyde of Keele Univ
Develop a process call Verifier
The mystery of the Voynich manuscript – a
15th century codex
Difficulty in diagnosing autism – role of
neuro-psychology
Triggers
Inability to solve critical problems despite
heavy investments and long periods of
research
Realization of a Latent Need to study the
solvers and not the problem
Summary: Triggers to Innovation
Unsatisfied Needs
Satisfied Needs
New Needs
Latent Needs
The Cluster Effect
Multi-Fusion
Technological Changes and Market Forces
Thank You!