Transcript Diapositiva 1 - Kuratorium Oświaty w Poznaniu

2011
What is FOOD 4U?
FOOD 4U is an awareness
campaign on healthy eating
habits promoted by the
Italian Ministry of Agricultural,
Food and Forestry policies.
An International Jury selects
about 30 video-spots, 2 from each
country, assigning an award stay
in Italy to the students and
teachers who have developed the
spot.
Aimed at 14 to 19 year-old high
school students from
16 EU member states.
Students willing to participate to
the FOOD 4U competition create
a video-spot concerning healthy
eating habits and the importance
of a well balanced diet.
Among these, one is selected as
the winner of the yearly FOOD 4U
Award.
“Governments need to give food safety just
as much attention as they devote to the
quality and safety of pharmaceutical
products. Not everyone needs to take
medicine every day but all people need food
each and every day.”
(WHO Director-General Dr Margaret Chan ).
Why be concerned?
According to the World Health Organization and the
Task Force on Obesity:
• among the 25 EU member states, 14 million children
are overweight, of these 3 million are obese.
• 20% youngsters between 13 and 17 yrs of age are
overweight.
EU YOUNGSTERS aged 13-17
20%
overweight
80%
• in many EU member states, over half the adult population is
overweight.
+ 400.000 cases per year (affecting ¼ of EU children).
• greater risks linked to type-2 diabetes, high blood pressure
and heart disease.
• WHO further projects that
by 2015, approximately
2.3 billion adults will be
overweight and more
than 700 million will be
obese
• The problems of
overweight and obesity
are dramatically on the
rise
The European Parliament states:
This situation “prompts us to press
the alarm button”.
Promoting healthy diets and physical activity: a European dimension for the prevention of overweight, obesity and
chronic diseases, EU Parliament 6.12.06.
The World Health Organization states:
“It is time to act. Obesity not only harms the health and wellbeing of a vast proportion of the population, and generates
large expenditures by health services, but also has a striking
and unacceptable impact on children”.
The challenge of obesity in the WHO European Region and the strategies for response, 2007
The European Union has reported some main goals in recent
documents such as:
•
•
Green Paper (December 2005)
EU Charter (Istanbul, November 2006) to contrast obesity problems,
subscribed by all members, Italy included
The report, entitled "Promoting healthy diets and physical activity" calls
all countries to take the following steps:
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Recognise obesity officially as a chronic disease to
prevent discrimination.
Inform people from an early age of the effects of a poor diet.
Ensure that schools have sports facilities.
Provide funding to enable schools to provide healthy meals instead of
traditional fatty foods.
Frédérique Ries
FOOD 4U follows such guidelines
through:
-
awareness of facts
invention of a creative method
training of young advertisers
interactive exchange of information among
youngsters
profound respect of cultural differences;
strong belief in multicultural interaction
belief in today’s commitment towards a more
aware approach to food in future years
Development of the
FOOD 4U Campaign
Number of EU Schools Contacted
28850
30000
25000
25000
20000
18000
20000
Number of
15000
Schools
30000
13000
Number of EU Schools Contacted
10000
5000
0
1
2
3
4
5
6
2005
2006
2007
2008
2009
2010
Year
FOOD 4U has reached out to thousands of schools,
peaking in 2010 in its quality and visibility
throughout Europe
An exceptionally growing
reality
• 2005: 4 000 000 students and teachers reached; 13 000 secondary
schools from 10 EU member states
• 2006: more than 5 000 000 students reached, 18 000 secondary
schools, leaflets in 15 official languages of 15 EU member states
• 2007: more than 20 000 schools were contacted, over 6 million
students and teachers
• 2008: over 25 000 schools were contacted
• 2009: 28 850 schools were contacted
• 2010: Food 4U has reached 30000 EU schools, over 8 million
students and teachers
30000 schools
The 2011 Challenge
The 2011 edition will be opened to all the
27 EU member states and even more!
Why advertising?
Innovative language for a better future
• In such a highly technological culture, what can be
better than the Advertising means to develop such an
important topic as that of health?
• This is why, along with the rapid changes of
communication, FOOD 4U has chosen to stimulate
youngsters INTO their own research and
awknowlegments rather than teaching them directly.
• The video spot and a corresponding recorded backstage
are required for participation.
FOOD 4U:
Multicultural &
International
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•
•
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Outreaching 16 European countries
Austria - Belgium - Denmark - Finland - France Germany - Greece - Italy - Luxemburg - Norway – The
Netherlands - Portugal - United Kingdon - Spain Sweden - Hungary
Expanding to all EU countries in 2011
Presence of a highly professional International Jury
Contacts with embassies, cultural institutions, and
education ministries
Support of European Parliament
Support of EESC
Auspices of ESHA, EUFIC, European Schoolnet, AEDE,
Obessu
Thanks to their fundamental support, FOOD 4U has
become more visible:
an event of International interest, a European point of
reference
Another spotlight on FOOD 4U’s success
European
Institutional Partnerships
for official advice and counselling on
social topics, food safety & quality, health & nutrition:
Under the High Patronage of the President of the Italian Republic
Under the Auspices of:
• The European Parliament
• The European Union in Italy
• The European and Economic Social Committee
• The Presidency of the Council of Ministers
• The Ministry of Public Education
• The Ministry of Foreign Affairs
• The Province of Rome
• The Municipality of Rome
In a nutshell…
FOOD 4U truly believes in the youngsters of
today as the builders of Europe’s future.
FOOD 4U is a remarkable example of what
should be done to tackle complex issues as
food safety by involving European
Institutions, students, and teachers with an
original and innovative approach.
EUFIC Survey
2010
Students from the European school finalists taking part in
FOOD 4U expressed their points of view on nutritional
culture and habits among youngsters in Europe.
Here were some of the results.
Experts Recommend…?
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90
80
70
60
50
40
30
20
10
Expert recommendation for high fruit and vegetable intake was known by 76% of the Food 4U students.
At the same time, few respondents knew the recommendations for starchy foods (29% in the Food 4U survey).
FOOD 4U 2010 questionnaire
Which nutrients in which foods?
100
90
80
%
70
60
50
40
30
20
10
bread, pasta, rice
Protein
butter, margarine,
oil
Carbohydrates
Fat
fruits, vegetables
Vitamins/minerals
meat, fish, eggs
Don't know
Some uncertainty regarding the most energy-dense nutrients was observed.
The results retrieved from this student population keep showing some similarity to
the data obtained from adults in the EUFIC pan-EU study on nutrition knowledge of consumers.
FOOD 4U 2010 questionnaire
FOOD 4U: a key to understanding
Overall, nutrition knowledge of European
students participating in the EUFIC 2010 questionnaire
appeared to be good, especially with regard to food sources
and roles of different nutrients.
FOOD 4U aims at increasing the level of awareness and
sensitivity towards such important issues.
FOOD 4U is stretching out its mission throughout all of Europe,
expanding to all EU countries in 2011 and hosting non-EU
countries too.
Leisure Activities &
Networking
Integration
Through FOOD 4U youngsters share their similarities and at
the meantime, celebrate their differences.
“No culture lives if it attempts to be
exclusive” (Mahatma Gandhi)
This is why FOOD 4U involves
all participating students and
teachers in interactive activities:
leisure activities, tours, sport,
video presentations and exchange
of each one’s point of view on the
topic of proper eating habits.
Jesolo, Veneto Region – FOOD 4U 2009/2010
The 4-evening programme of the FOOD 4U
Videofestival takes place in various areas,
giving finalists the chance to visit a different
country in all its variety and beauty.
Lectures & Debates
Activities
Pizza Making Workshop – Food & Fit Quiz – Gathering Activities
Tours & Excursions
Padula Monastery
Paestum
Visit to Diary Farm
Venice
S
P
O
R
T
Visits out in the country
Sailing & Swimming
Video Presentations
FOOD 4U Festival
FOOD 4U Award Ceremony, Rome 2010
Environment
Finalists are invited to a breathtaking Italian destination
that most highly represents the quality, typicality,
tradition and nutritional culture of the so called
Mediterranean Diet.
See you at FOOD 4U 2011!!!
Contacts
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Institutional Relations:
Dr. Monica Promontorio CMP, CMM
mobile: +39 335 54 77 855
office: +39 06 88 18 936
fax:
+39 06 88 15 319
e-mail: [email protected]
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Website:
www.food-4u.it
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Organizing Secretariat:
tel: +39 06 90 28 17 29
e-mail: [email protected]
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Reference Institution:
Italian Ministry for agricultural, nutritional and forestry policies
General customer service direction
Via XX Settembre, 20
00187 Rome, Italy
tel: +39 06 4665 3051 – 3254 – 3050
fax: +39 06 4665 3251
e-mail: [email protected]
SPECIAL THANKS TO:
ITALIAN MINISTRY OF EDUCATION
ITALIAN MINISTRY FOR FOREGN AFFAIRS
EUROPEAN COMMITTEE REPRESENTATIVES
EUROPEAN PARLIAMENT
See you at FOOD 4U 2011!!!