Transcript Education Powerpoint - Dennis Bernard Professional Hair Care

POWERTOOLS
Education PowerPoint
POWERTOOLS by Dennis
Bernard is a line of color
additives that can be
used with any
manufacturer’s (color +
developer based) color
line.
In addition, many of the POWERTOOLS products can be used
simultaneously in the same formulation.
All POWERTOOLS products come standard with a 3-year shelf life.
What is TCA, The Color Accelerator?
TCA is a hair color additive consisting of antioxidants
and vitamins. This naturally softens the cuticle allowing
the ammonia and developer to easily open the
cuticle and deposit the color. In addition, It slows
down the processing of hydrogen peroxide while
driving color molecules deeper into the hair shaft.
TCA can be used with any manufacturer’s lighteners &
semi, demi, & permanent colors that are peroxide
activated, conditioners & permanent wave
neutralizers.
*TCA can NOT be used with oil-based color.
How does it work?
The formula’s antioxidants (Vitamin E Oil) allow TCA
to help develop the color molecules completely in
less time with or without heat. Jojoba Oil conditions
& moisturizes the hair and scalp preventing any
damage done to the hair by chemical services.
The process is stable from beginning to end.
Peroxide becomes unstable when oxygen attempts
to escape which has a tremendous effect on the
whole coloring process. TCA encompasses the
oxygen to stabilize the peroxide, forcing it to work
more efficiently.
More than just an accelerator:
•Perm & Wave Services – Add 3-5 drops to the
perm neutralizer & shake well. TCA eliminates curl
relaxation & super conditions for shiny and resilient
curls.
•Foils, Hi-Lifts & Lighteners – Add 17-20 drops to
your formula to avoid that mushy, hyper-elastic
state. Completion time 5-8 minutes.
•Deep Conditioning Spa Treatment – For the best
moisturizing conditioning pack, mix 20-25 drops
with two ounces of conditioner & let the client sit
under a low heat dryer for 10 minutes. The results
are amazing!
More than just an accelerator:
•Resistant Grays – TCA aids in gray coverage.
For super resistant gray, add TCA with our Gray
Oxidizing Drops (G.O.D.) to your formula. Use
The Resistant Assistant (TRA) prior to color
services for trouble spots.
•Deeper Color Penetration- TCA naturally
softens the cuticle allowing the color to drive
deeper into the hair shaft.
•Color Fade Out – TCA has been shown to
reduce color fade out as much as 95%.
Total Formulation of
Color + Developer Together Equaling
2 oz. add 10 drops
3 oz. add 13 drops
4 oz. add 17 drops
6 oz. add 22-25 drops
Lightener & Foil Hi-Lifts add 17-20 drops
Shortages & Remixing add 5 drops
Three Processing Options When Adding TCA
to Color:
1. To condition hair and prevent color fade out
with minimum acceleration, process color as
stated on the manufacturers directions.
2. To process in half the time, use a plastic cap
(no holes) with body heat.
3. To process in 4-10 minutes, use a plastic cap
(with 16 holes) and place client under a low
heat dryer.
What is it?
COS, The Color Out System, removes
color by gently shrinking the size of
the color molecules and removing it
from the hair. The hair is returned to
its natural color without drying the
hair out or increasing porosity.
How does it work?
COS works by reversing the growth
process of the color dye molecules.
When coloring, the para dyes have
small molecules that easily pass
through the cuticle imbrications.
Once they have entered the cortex,
through oxidation, they grow into
larger molecules that become
permanently held & cannot be rinsed
out through the imbrications. COS
shrinks the dye molecules back down
to a size that can be easily rinsed out.
Why use COS?
• Gently removes permanent, demi
& semi-permanent hair color.
• Safe & Easy to use
• 20 minutes service that shrinks the
dye molecule and allows it to be
rinsed out with warm water
• Ammonia & bleach free
• Recolor the same day
• Does not require heat
• Does not remove direct dye
• Mix 1:1 Ratio (2-4 applications)
Application Directions:
1. Simply combine equal amounts of
Part 1 & Part 2, mix for 30 seconds
and apply to dry hair.
2. Process for 20 minutes to shrink
molecules and remove all
deposited color back to its natural
underlying state.
3. Rinse with warm water for 5-8
minutes depending on the length &
thickness of hair. Shampoo well with
a clarifying shampoo & rinse again
thoroughly.
4. Do the 10V Reduction Test
throughout entire head. (important)
What is the 10V Reduction Test?
To assure that all of the artificial
pigment is removed, apply 5 or 10
volume developer to the entire head
and let sit for 10 minutes.
If there is any artificial pigment still in
the hair, it will re-oxidize & the treated
hair will go darker. If the hair has redarkened, repeat the whole process
Do not recolor the hair until all of the
pigment has been removed.
What is it?
The Resistant Assistant, TRA, is a three minute
pre-softener that provides quicker hair color
coverage for super resistant hairlines, trouble
spots and/or whole resistant heads.
TRA can be apply before wrapping perms to
soften resistant areas and on coarse or
resistant hair prior to straightening to help
breakdown the curl/wave faster.
How to use TRA before Color Services:
•Wear gloves and shake bottle well.
•Hold sprayer 2-3 inches from trouble spots;
do not saturate.
•Lightly finger massage into resistant areas.
•Apply color right over TRA and process as
usual.
How to use TRA before Perming:
•Shampoo and towel dry.
•Wear gloves and shake bottle well.
•Spray the entire head, comb through,
wrap & process as usual.
What is it?
The Color Stain Remover, TCS, is a technologically
advanced blend of hypo-allergenic soaps and oils
used before the hair color processing as a barrier
cream to protect the hairline from staining. TCS
contains no blocker and will not impede the color
process on hairlines.
Its dual purpose formula can also be used
afterwards with a damp towel to remove excess
color from skin, clothing, equipment, work surfaces
and color embedded in nail cuticles.
Shake periodically as it may separate.
Available in 10 oz.
Additional Benefits:
•Tinting Eyebrows – Before coloring, apply TCS
around the eyebrow to prevent skin discoloration.
•Dyeing Beards – Apply TCS directly around and
into your facial. Be sure to cover the skin
underneath to prevent skin discoloration.
•Clothing Stains - TCS works bet when used
immediately after color staining on most fabrics.
•Work Surfaces – Apply TCS with a wet cloth on
counter tops, styling chairs & tools to remove stains.
What is it?
Stop the Burn, STB, is a conditioning agent
infused with menthol that protects the hair &
scalp from the effects of harsh chemical
processes.
It prevents chemical burns, itching, scalp
irritation, and peroxide damage from color,
perms & other Chemical services.
STB will not affect the processing action of any
chemical services.
Available in 2 oz.
How to Use:
• Add 20 drops of STB to color mixture, bleach or
perm solution.
• STB can also be applied directly from the
bottle to the scalp for targeted areas.
What is it?
Color Balance Corrector, CBC, is a violet
based formula that eliminates brassy or gold
tones in lighteners (on the scalp lighteners &
foils).
CBC eliminates red tones from being pulled
in brown shades.
• Available in 1 oz.
How to Use:
• Tinting, Toning & Bleaching - Add ¼ oz to your
color or bleach mixture, mix well & apply as
usual.
• Shampooing – Pour shampoo into the palm of
your hands, add 4-5 drops of CBC and rub
palms together to mix well. Shampoo as usual.
Increase Your Retail Sales
Create a client specific shampoo by adding
CBC to customize your retail shampoo. Simply
add ½ bottle of CBC to an 8 oz shampoo/full
bottle of CBC for 16 oz.
Your client at-home customized shampoo will
eliminate brassy & gold tones between salon
visits. And you will secure a retail customer!
What is it?
Color Filler Insurance, CFI, is formulated with
proteins & amino acids. This pretreatment
insures even color absorption as it equalizes
porosity by filling the hair with proteins &
amino acids.
CFI protects the hair against new chemical
damage while sealing color within the cortex
increasing tensile strength, elasticity, volume &
shine.
• Available in 4 oz.
How to Use:
Spray on hair to saturate the entire head
prior to color, bleach, lightener & texture
services to help repair damaged hair and to
prevent breakage.
Leave in for 15-20 minutes then blot excess.
Do NOT rinse. Apply color or chemical
service directly over CFI treatment then
shampoo, rinse, condition & dry.
What is it?
Protector, Conditioning, Styling Aid, PCS, returns
the hair to its normal PH level by neutralizing the
residual peroxide left in the hair preventing
formation of cysteic acid, color fadeout & perm
relaxation.
PCS is formulated with plant extracts for
conditioning. It can be used as a cutting tool,
styling aid and after perming to equal out porosity.
PCS protects the hair from damaging ultraviolet
rays. Apply at the pool, beach or before tanning
sessions.
Available in 10 oz.
How to Use:
For Salon Use:
Apply PCS to hair after any services involving
peroxide, distribute evenly and style as desired.
For Home Use:
•Apply to damp hair and style as desired.
•Spray on dry hair to reactivate or touch up
desired styles.
•Apply at the pool, beach or before tanning
sessions to protect the hair from damaging ultra
violet rays.
What is it?
Color Shade Lifter, CSL, is a unique ammonia
& bleach free formula that removes and lifts
up to 1-3 shades (not levels) of artificial color
from the hair. The hair is left feeling soft, in
great condition & ready to recolor.
CSL lightens on tone & is excellent for
brightening muddy ends. It takes out off tone
deposit spots occurring due to porosity.
CSL is not a color remover when trying to go
between levels.
Available in 4 oz.
How to Use:
Shampoo lightly & towel dry. Mix equal
amounts of CSL & 30 volume cream developer.
If needed, add more cream developer to
achieve a pasty texture that works best for you.
Apply using tint bottle or brush for better
control. Work into trouble spots or whole heads;
apply to darkest area first. Process as needed
(30 minute maximum) and test for lift desired.
Use a low heat dryer & plastic cap for
maximum lift in minimum time. If the desired lift
is not achieved, re-apply. Shampoo, rinse &
condition.
Can be used with 40 volume cream developer
with no heat.
What is it?
Grey Oxidizing Drops, G.O.D. is a blend of ammonia
and all three color pigments that can be used in
any manufacturer’s color to cover 100% resistant
gray completely. Permanent, demi & semipermanent color performance is improved by
adding G.O.D. to the formula.
G.O.D. helps color penetrate better, preserves color
longer & adds depth & shine. It does not affect
processing time.
Available in .25 oz &1 oz.
How to Use:
Mix Color, add drops to mixture, apply & process
as usual.
Total Formulation of Color + Developer Together
Equaling:
Levels 1-6
Levels 7-12
Color + Developer =
Color + Developer =
2 oz, Add 10 Drops
2 oz, Add 5 Drops
3 oz, Add 15 Drops
3 oz, Add 8 Drops
4 oz, Add 20 Drops
4 oz, Add 10 Drops
What is it?
Hair Color n’ Lightener Thickener, HLT, is a nondrip formula that thickens any manufacturer’s
hair color & lighteners with or without heat.
HLT gives you more versatility & control with
your client services and will not alter product
processing or performance.
Available in 2 oz.
How to Use:
• Add 20 drops of HLT for short hair, 23 drops for
medium hair & 25 drops for long hair into your
developer and mix thoroughly.
•Allow to stand for 30 seconds to thicken
mixture.
• Add the color to the developer, mix
thoroughly and apply as usual.
What is it?
Flexible Holding Spray, FHS, is a all-natural
based flexible hairspray that protects & extends
color hold. FHS is formulated with wheat
proteins to add strength and state of the art
silicones to strengthen and retain the hair’s
moisture balance.
FHS’s professional formula holds hairstyles all
day while balancing moisture levels preventing
static, frizz & flyaway.
This water free aerosol spray dries faster without
weighting the hair down. This formula keeps
the spray crystal clear for maximum shine.
•Available size: 12 oz.
Benefits:
•Water free to keep the hair weightless and dry
faster.
• Great for updos and upstyles, and will not stick
to curling or flat irons.
•Allows client to choose if they want a medium
or firm hold.
•Workable in first application, Reapply for a
firmer hold.
• No Sticky Residue, build-up
•Humidity Resistant
•Water Soluble - Easy to wash out and will not
flake.
What is it?
Incredible Holding Spray, IHS, is a all-natural
based firm hold hairspray that protects &
extends color hold. IHS is formulated with
wheat proteins to add strength and state of the
art silicones to strengthen and retain the hair’s
moisture balance.
IHS’s professional formula holds hairstyles all day
while balancing moisture levels preventing
static, frizz & flyaway.
This water free aerosol spray dries faster without
weighting the hair down. This formula keeps
the spray crystal clear for maximum shine.
•Available size: 10 oz.
•Allows the stylist to firmly lock in the style with just one
pass of the spray.
•Water free and Resists humidity, rain, and wind.
•While it has a extra firm hold with movement, it can
be easily brushed and washed out.
•Paraben free and prevents color fade out.
•No Sticky Residue and wont flake.
•Available size: 10 oz.
Thank You
For more information, visit:
www.DennisBernard.com