Transcript Moroccanoil | Smoothing Collection Launch | September

JUNE 2014
OVERVIEW:
New Smoothing Collection
Education Support
Professional Privileges update
SMOOTH COLLECTION
Everyone wants frizz free hair.
Hair that shines.
Hair that keeps it’s style for days.
What
The office
Will
Provide. ..
SMOOTH COLLECTION
Who is it for?
•
•
•
•
Naturally unruly frizzy hair
Thick
Dry
Damaged
SMOOTH COLLECTION
Solution
• A 4 step regimen
• A new approach to smooth hair
• Restore and heal
• Smooth and align
DEMO
BOTH EXPOSED TO HIGH HUMIDITY
Untreated
90 SECONDS
EXPOSURE
10 MINUTES
EXPOSURE
Treated with smoothing
SMOOTH COLLECTION
INTRODUCING:
Our newest addition enhanced with:
• AminoRenew ™
• Enhanced with Argan butter
SMOOTH COLLECTION
NEW!
Amino Renew™
• Facilitates smoothing
• Restores depleted amino acids
• Realigns disulfide bonds to keep hair
smoother for up to 72 hours
SMOOTH COLLECTION
SHAMPOO & CONDITIONER
• Moroccanoil Smoothing Shampoo and
conditioner instantly provide smoothness
and manageability.
• Used together, AminoRenew™ restores
amino acids.
• Infused with argan oil and argan butter for
smooth, healthy-looking and manageable
hair, with results that last up to 72 hours.
SMOOTH COLLECTION
SHAMPOO & CONDITIONER
• Safe on color-treated hair
• Sulfate, phosphate & paraben-free
• Sodium chloride free
• Proprietary formulas align hair’s disulfide
bonds for smoother hair
• Keeps hair smooth and silky
SMOOTH COLLECTION
SMOOTHING MASK
Provides:
• Long-lasting, intense conditioning
• Improves elasticity
• Leaves hair soft, smooth and more
manageable with increased shine
SMOOTH COLLECTION
SMOOTHING MASK
• Highly concentrated argan butter and
argan oil deeply hydrates hair for
enhanced manageability through
intense nourishment.
SMOOTH COLLECTION
SMOOTHING LOTION
All-in-one styling lotion:
featuring expertly blended technologies
optimizes effortless, manageable styling with
frizz-free results and medium hold.
SMOOTH COLLECTION
SMOOTHING LOTION
Features:
• Instantly tames flyaways and frizz
• Lightweight won’t weigh hair down
• Repels moisture and humidity
• Aids in detangling
• Increases manageability for effortless
blow-dry styling
Product
Who is it for
Hold
Key Points
Wavy to curly
hair
None
• Leave- in conditioner
• Rich hydration
• Controls frizz
All hair types
Light
• Keeps hair soft and
shiny
• No residue
• Lightweight styling
Coarse unruly
Medium
Intense Curl Cream
Hydrating Styling Cream
Smoothing Lotion
• Intense Hydration
• Repels humidity
• Reduce excess volume
FAQ’S
What is the difference between Moisture Repair Shampoo
& Conditioner & Smoothing Shampoo and Conditioner?
MR provides protein support to chemically damaged and
weakened hair.
Smooth shampoo and conditioner utilizes Amino Renew and argan
butter to realign the disulphide bonds and moisturize the hair
resulting in smoother texture.
FAQ’S
What is the difference between Moisture Repair Shampoo
& Conditioner & Smoothing Shampoo and Conditioner?
Additionally:
The two collections address different primary needs:
• Moisture repair products are designed repair damaged hair
• Smoothing products are designed to tame and control frizzy hair
FAQ’S
What is the difference between the Smoothing Lotion &
Frizz Control?
• Frizz Control to combat frizz caused by weather-related
conditions.
• It is in spray from and contains a humidity resistance factor
that reduces the effects of humidity and provides
manageability and control over frizz.
• Smoothing Lotion is a blow-dry cream as opposed to a spray
and certainly combats frizz, but specifically frizz as a result of
unruly hair.
EDUCATIONAL SUPPORT
NEW Moroccanoil Smoothing Collection,
experience multi-level support with a 3
tier approach:
• Luxury Smoothing
• Sessions In Smooth
• Smooth Escapade
LUXURY SMOOTHING
FORMAT: LOOK & LEARN
LOCATION/TIME: IN SALON/STORE 2-3 Hours
EDUCATOR: ELEVATED EDUCATOR
AUDIENCE: 12-40 STYLIST
Become a finishing Master!
Learn how to combine the NEW Smoothing
Collection with top techniques to build the
perfect foundation for long lasting styles.
Focus on the Moroccanoil Luxury Smooth
Blow Dry with easy finishing techniques for
a modern spin on smooth.
SESSIONS IN SMOOTH
FORMAT: HANDS ON FULL DAY
LOCATION/TIME: PHOTO STUDIO
EDUCATOR: CREATIVE DESIGN TEAM
AUDIENCE: 15-20 STYLISTS
Take a smooth approach to editorial hair.
Work with the Moroccanoil Creative Design
Team to build your portfolio and create
dynamic looks.
Collaborate with a fashion photographer and
work on live models to capture your smooth
creativity.
SMOOTH ESCAPADE
FORMAT: LOOK AND LEARN
LOCATION/TIME: STYLIST EVENT /BOAT
EDUCATOR: CREATIVE DESIGN TEAM
AUDIENCE: 75-150 PEOPLE
Take a journey, and explore smooth
like never before.
Join Moroccanoil for a luxury cruise
and learn how to incorporate
creativity, products and technique !