Transcript Target Audience Research

I researched into the certification for the main films we
researched: Snatch, Pulp Fiction, and Se7en, as content and
age restrictions are similar to the content within our film,
Infidelity.
Infidelity Research
Brandon Jewell
18 Certificate.
A lot of Strong language. Has a strong amount of violence and black comedy.
Includes some sexual references and innuendos. Often compared to Pulp Fiction,
but is definitely less violent and contains less language/sexual themes.
MPAA provided rating reasons.
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18 Certificate.
Extreme use of Strong language, and overall violence and gore is very intense. While the violence
is quite graphic, much of the film has a comical sort of tone. The most intense parts are the drug
overdose sequence and the rape scene.
MPAA provided rating reasons.
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18 Certificate.
Fairly strong language, but includes many dark/disturbing graphic scenes of brutal crime scenes
after killings, and very intense bizarre descriptions of the killings.
BBFC (British Board Of Film
Classification): 18 Rating Guidelines.
What does the 18 symbol mean?
Films rated 18 are for adults. No-one
under 18 is allowed to see an 18 film
at the cinema or buy/rent an 18 rated
DVD. No 18 rated works are suitable
for children.
What sort of issues might I find in an 18 film or DVD?
18 works are for adults and can contain strong issues such as:
Very strong violence
Frequent strong language (eg 'f***') and/or very strong language (eg
‘c***’)
Strong portrayals of sexual activity
Scenes of sexual violence
Strong horror
Strong blood and gore
Real sex (in some circumstances)
Discriminatory language and behaviour
The target audience for our film is mostly young adults to middle aged adults. (1830/40’s). This is because the film’s main theme is a romance and betrayal twist, put
into a drug driven violent murder narrative. The young romance element would
appeal to younger audiences more as the may be able to relate to the relationships.
Similarly slightly older audiences can also relate. But as the characters are young
and feature many modern views and activities, older adults may find that they
might not be able to relate to the events and characters so much.
Certification: The certificate without a doubt would be an 18 as it would contain
hard drug use, as well as strong violence and very mature themes.
The content shown however is justified by the fact that it is not shown in a
glamorous light and all the hard drug use, and portrayals of illegal activities leads
to very grim and unattractive circumstances, which is what the film is about, and
revolves around.
Our target audience is both genders also as both main characters are male and
female, and most of the films portrayal is from Sabina's point of view. It involves
both male and female dilemma’s and situations to relate to.