Transcript Presentation MOBILE CINEMA TICKETING v1.6

Εταιρικές Λύσεις Κινητού
INTERNET
και ασύρματης μεταφοράς
δεδομένων
the Greek provider of wireless data and
mobile Internet solutions
Confidential
Mobicom SIG Members
Associate member of
Proud member of the
Ericsson Mobility World
Mobile Data Association
m-payment and m-booking
for Cinemas
Steps needed:
Options:
1.1. Through the web
1. Booking
(http://www.ticket-hellas.gr/ + ASYRMA
add-on)
1.2. By Phone
(to Ticket Hellas Call
Center 010-6189300 + ASYRMA add-on)
1.3. Using your mobile phone
1.3.1. IVR (“my Cosmos” to provide
this service)
1.3.2. SMS booking (*)
2. Payment
3. Ticket Issuing +
Delivery
(at a separate m-ticket machine)
2.1. Using your Credit Card
2.2. m-payment (**)
3.1. At the cinema
3.2. OTE Shops etc. (Voucher)
SMS booking (*)
i. From the web or from a paper / printed media:
Choose the event
Send the request by SMS
Find the code
OR:
ii. All the steps by sms! (Click here for more details)
m-payment (**)
• After
the “booking step” and if you have selected the
m-payment option (instead of Credit Card payment), you
will receive an sms of this kind: < booking confirmed: you have been billed €10 on your
COSMOTE account for Vanilla Sky, at 21:00. Booking ref: ABCD1234,Enjoy it!>, confirming billing if
accepted, including your ref. Code in order to “jump the
queue” and get your ticket from “ASYRMA-kiosk”!
•You will then forward this SMS to
ATSB’s number (COSMOTE SIM
card) and you will receive your
ticket.
ATSB
(ASYRMA Telemetry Smart Box)
The “heart” of ASYRMA-kiosk.
Mobile Booking
• Simple
• Secure
• Quick
• Easy
• Cost effective
Advantages
• Improved customer service & image.
• New sales channel, workflow efficiencies, cost savings…
• Better tracking of purchase habits of clients + By launching
customer loyalty and promotion programs your customers will
no longer be anonymous =>learn how to encourage them to
buy more.
• Brand building and first to Market advantage. Many of the
Applications still in pioneer stage
• Last but not least: source IDC and MDA: SMS is driving data usage and
revenue - SMS is efficient use of the network and high revenue
per message.
How Mobile Cinema Ticketing
could Work
mVS for ticketing-step 1
1) Sms: <what is playing today?>
potential
moviegoer,
+30-97-7876543
4) Sms reply: < vanilla sky, at 21:00,
seats available: 4, want to book?>
ASYRMA Gateway
3) Ticket Hellas SQL reply:
2) (Y) SQL request:
<vanilla sky, at 21:00,
<what is playing today?>
4 seats available>
Database
mVS for ticketing-step 2
1) SMS: <Yes, I want
to book 2 seats>
potential
moviegoer
+30-97-7876543
6) Forwarded (5) Sms
reply: < booking
confirmed: you have
been billed €10 on your
Telestet account for
Vanilla Sky, at 21:00, 2
seats. Booking ref:
ABCD1234,Enjoy it!>
2) Booking request
ASYRMA Gateway
Billing system
5) SMS reply incl. Number
of moviegoer and ref. code
3) ASYRMA Gateway to Ticket Hellas
command:
<book 2 seats for Vanilla Sky, today at
21:00 for customer ‘+30-97-7876543’ >
Bill ‘+30-97-7876543’:
€10
4) Booking confirmed
Database
mVS for ticketing – Delivery
Goes to the
(check if legally it is possible to
get the ticket elsewhere – e.g..
OTE Shops – or should we use a
“ticket voucher” instead?
Cinema
moviegoer
+30-93-9876543
And get his m-paid
ticket via sms at the:
ATSB
“ASYRMA Box”
(vending kiosk)
mVS for ticketing-step 3
1) Moviegoer sends the SMS containing the
booking ref ABCD1234 to ASYRMA’s box
moviegoer
+30-97-7876543
ASYRMA BOX @
movie theatre
2) Movie Theatre
SQL request submitted
from ASYRMA box
<ref:ABCD1234>
4)
Customer takes tickets printed
by ASYRMA box.
3) Ticket Hellas SQL reply:
<2 tickets for vanilla sky,
at 21:00> sent to ASYRMA box
Database
Business Case
• Average booking fee for IVR sales is
€1.00 per ticket.
• Additional revenue opportunities from:
– Mobile telephony charges
– advertising/sponsorship
– data mining/CRM for online coupons
– mWallet provision
Involving Film Distributors
• Benefit from film advertising budgets and
overall film launch promotion
• Allow distributors to act on feedback from the
film promotion to plan release
• Distribution of promotional film content
• Advanced sale of merchandise and package
deals with partners
Supporting Differentiation in
•
•
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Payment services
Location services
Presentation delivery
Promotional
opportunities
• Merchandising
Clearly Demonstrating
•
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Exciting services are possible
Services can be delivered now
Real *NEW* revenue opportunities
Interworking reduces deployment risk
and guarantees the success of a new
m-Commerce initiative