Transcript Dia 1 - World Bank

Text to Change
Text to Change
October, 28th 2009
World Bank Day
mHealth
Washington, DC
mHealth in developing countries:
Text to Change: 5% software, 95% programs
-Impact
-Challenges
-Scalability
-End user
Tools:
• Text message quizzes
• Keywords
• Interactive voice response
• Data gathering
Text to Change: How
does it work?
• Partnerships with mobile
operators, companies, NGO's
and governments;
• African software;
• Demand driven programs;
• Local content;
• Interactive education.
Goals:
• Create more awareness
• Gather data on knowledge
How:
• Increase testing via sms referral • Sms
•
Voice
Where:
• Uganda
• Kenya
• Tanzania (November
‘09)
• Namibia
Past Programs:
-2008:
Local partner: Aids Information Center, Uganda
Support partners: Zain (Celtel), Merck&Co
Program: HIV/AIDS awareness via sms
Where: Mbarara, Uganda
Participants: 15,000
Results: 35% uptake in HIV testing
-Q1 2009:
Local partner: Aids Information Center, Uganda
Support partners: MTN, Merck&Co, Dutch Ministry of Foreign Affairs
Program: HIV/AIDS awareness via sms
Where: Arua, Uganda
Participants: 10,000
Results: 40% uptake in HIV testing
-Q2 2009:
Local partner: UN (Texting for Health)
Support partners: UN-ECOSOC, WHO
Program: Global public health quiz
Where: Jinja, Uganda
Participants: 10,000
Results: proof of collecting real time information through m-polling
-Q3 2009:
Local partner: HIPS
Support partners: USAID, IBM, Soccerclub Barcelona.
Program: Public health education for twho sugar factories and one cobolt factory, Uganda.
Where: Kinyara, Kasese and Kakira Uganda
Participants: 14,000
Results: Uptake in community visits to clinics
Lessons learnt:
*Sms services in local languages;
*Improve text message software;
*Zero rating the service;
*Service over all mobile networks;
*Better data analysis;
*More partners;
*Local content;
*Create sustainable programs;
*Better training of peer educators on text messages;
*Open Source system to establish interoperability between mobile for
development systems.
HIPS program Uganda September 2009
Three factories, 5,000 people
-Kakira Sugar
-Kinyara Sugar
-Kasese Cobolt
25 questions via sms
43,000 text messages received
34% participation level
>Numbers via peer educators
>Incentives via social competition and airtime
>8 week program
Percentage Correct by Factory
Joint work with C. Danis, J. Ellis, IBM Research
Percentage Correct by Question
Content
Joint work with C. Danis, J. Ellis, IBM Research
Future?
#Governmental Programs;
#Mobile Provider programs;
#Company workplace Programs.
• Workplace programs aimed at informing employees about a
healthy lifestyle;
• Baseline survey followed up by mobile survey for high frequency
monitoring (in conflict areas and elsewhere);
• Mobile survey aimed at enhancing transparency and creating
public debate;
• Education tracking to improve teacher motivation and reduce
absenteeism
• Citizen reporting on drug stock outs and absenteeism of health
staff
*Demand driven programs
>open-data, collaboration, open-source
Hajo van Beijma
http://www.texttochange.com
[email protected]
+31628265485
twitter.com/hajovanbeijma
linkedin.com/in/hajovanbeijma