Transcript presentation

Beddit
Nouf Almeshari, Muneera Albahar, Fatemah Alawadhi,
Gana Jargalsaikhan
ITEC 200
The Problem…

60 million Americans suffer from sleep
disorders, including insomnia, regularly.

Common treatments for sleep disorders
include drug treatments and lengthy sleep
studies.

Treatments are inherently costly and are aimed
at short-term prevention rather than treatment.

Physician office visits for sleep apnea rose
from 2 million in 2000 to 3.7 million in 2009, an
increase of 85%.

Sleep disorders have been linked to
hypertension, diabetes, depression, and
obesity.
The Opportunity for Medicare…

Spending on sleep related technologies has
increased by approximately 8.8% between
2007 to 2012.

In 2012, spending on the sleep monitoring
industry had reached approximately $32
billion.

Sleep disorders account for an estimated
$16 billion in medical costs each year, plus
indirect costs due to lost productivity and
other factors.

People are willing to invest in sleep.
The Solution…Beddit

Beddit informs you how you
slept, and teaches you how to
do it better.

Beddit measures sleeping
patterns, respiration, heart rate,
movements, snoring, and the
surrounding environment.
What does it do?

Beddit works by providing you
accurate and rich information
with no wearable sensors.

Film sensor is placed under the
bed sheet.

The product was developed in
cooperation with VitalMed Sleep
Clinic and Dr. Marrku Partinen,
both leading experts in sleep
research and medicine.
What does it measure?
Primary Features
Other Features

Sleep time

Sleep coaching tips

Heart rate

Programmed Alarm Clock

Respiration

Personal sleep statistics

Awakenings

Time to fall asleep

Movements
How does it work?

Based on
ballistocardiography
(BCG)

Method for measuring
cardiorespiratory
features.

Detects movements
caused by respiration
and heartbeats, then
turns them into sleep
wellness information.
Medical Research…

Beddit can be used for sleep
research, senior care, and
bed occupancy monitoring
in hospitals.

Research projects and pilots
currently in progress.
How to access the information?

Sensor sends sleep stats over
Bluetooth to the smartphone.

Beddit app analyzes the
information and provides
customized tips to improve
sleep.

Sleep is analyzed through
comprehensive and
sophisticated algorithms.

Individuals own and host the
data.
Cost?
Sleep Studies (using polysomnography)
Drug treatments (per year)
Zeo™ (wearable sensor)
Sleep Cycle (sleep tracking app)
Beddit
$0
$500
$1,000
$1,500
$2,000
$2,500
Why Medicare needs Beddit?

The treatment and diagnosis or sleep
disorders accounts for 9% of internal
medicine physicians, and 2% of the in-lab
sleep studies billed to Medicare.

Medicare payments for sleep testing
increased from $62 million in 2001 to $235
million in 2004.

$17 million in Medicare claims for
polysomnography services did not meet the
one or more of the three requirements for
Medicare reimbursement.
What Beddit can do for you?

The investment will cut costs of
sleep studies dramatically while
preserving the richness of
information (cost-friendly
alternative).

Low selling cost: $149.

Minimal service cost.

Information is easily accessible.