Transcript variables
Experimental Design
Showing Cause & Effect
Relationships
Experiments
• Direct way to test a hypothesis about a
cause-effect relationship between factors
• Factors are called variables
• One variable is controlled by the
experimenter
– e.g., democratic vs. authoritarian classroom
• The other is observed and measured
– e.g., cooperative behavior among students
Definitions
• Hypothesis—A testable prediction of the
outcome of the experiment or research
• Variables—factors that change in ways that
can be observed, measured, and verified
• Operational definition—precise description
of how the variables will be measured
Operational Definitions
• How the researcher will define and
measure the key variables in the
experiment.
• In evaluating others’ research, first
determine if you agree with the
researchers’ operational definitions.
Experimental Group
• The subjects in an experiment who
are exposed to the treatment
(independent variable)
• Also called the experimental
condition
• The group being studied and
compared to the control group
Control Group
• Are not exposed to the independent
variable
• Results are compared to those of the
experimental group
• Also called the control condition
Experimental Variables
• Independent variable (IV)
– the controlled factor in an experiment
– hypothesized to cause an effect on another
variable
• Dependent variable (DV)
– the measured facts
– hypothesized to be affected
Independent Variable
• The experimental variable which
causes something to happen
• The “cause variable”
• The variable manipulated by the
experimenter
• The variable which should change the
dependent variable
Dependent Variable
• The experimental variable which is
affected by the independent variable
• The “effect variable”
• The outcome of the experiment
• The variable being measured
Knowing the Difference
• Use an If/Then Statement
• If this (independent variable) THEN this
happens (dependent variable).
• If my subject drinks an energy drink (Ind.
Variable) THEN they should get a surge in
energy (Dep. Variable)
Experimental Design
• Random sample—every member of the
population being studied should have an equal
chance of being selected for the study
• Random assignment—every subject in the
study should have an equal chance of being
placed in either the experimental or control
group
• Randomization helps avoid false results & bias
Limitations of Experiments
Flaws to Look Out For
Limitations of Experiments
• Often criticized for having little to do with
actual behavior because of strict laboratory
conditions
• Ethical considerations in creating some
more “real life” situations
Confounding Variables
• Variables, other than the independent
variable, which could inadvertently
influence the dependent variable
• These variables should be controlled for in
order to draw a true, cause-effect
relationship in the experiment.
• Many confounding variables can be
eliminated through random assignment.
Confounding Variables:
Environmental Differences
• Any differences in the experiment’s
conditions--between the experimental and
control groups
• Differences include temperature, lighting,
noise levels, distractions, etc.
• Ideally, there should be a minimum of
environmental differences between the two
groups.
Confounding Variables:
Expectation Effects
• Any changes in an experiment’s
results due to the subject anticipating
certain outcomes to the experiment
• Change in DV produced by subject’s
expectancy that change should happen
Sources of Bias
• Demand characteristics—subtle cues or
signals by the researcher that communicate
type of responses that is expected.
Control of Bias
• Placebo control group—exposed to a fake
IV (placebo), the effects of which are
compared to group receiving the actual IV.
Placebo
• A non-active substance or condition
administered instead of a drug or active
agent
• Given to the control group
• Reduces expectancy effects
• Ever get a boo boo and have your mom or
dad to kiss it and make it better?
• Doctors may use Placebos more than you
think (NBC Report on Placebo 2 min.)
Placebo Effect
• Play “The Placebo Effect: Mind-Body
Relationship” (9:14) Segment #3
from The Mind: Psychology Teaching
Modules (2nd edition)
– Placebo Effect in Patients with pain
medication is looked at.
– “Nocebo” – Patients when told a drug
won’t work can block it from working.
Blind procedure
• An experimental procedure where the
research participants are ignorant
(blind) to the expected outcome of the
experiment
• Sometimes called single blind
procedure
Double Blind Procedure
• Technique in which neither the
experimenter nor participant is aware of
the group to which participant is assigned
Experiments: Data
Analysis
Statistically Significant
• Possibility that the differences in
results between the experimental and
control groups could have occurred
by chance is no more than 5 percent
• Must be at least 95% certain the
differences between the groups is due
to the independent variable
Experiments:
Replication
Replication
• Repeating the experiment to
determine if similar results are found
• If so, the research is considered
reliable.
• Does Vitamin C really prevent colds?
Experimental Method
• Play “Water, Water Everywhere”
(12:20) Segment #2 from Scientific
American Frontiers: Video Collection
for Introductory Psychology (2nd
edition)
– Dousing Rods to find water
– An experiment is set up to see if this
psychic phenomenon is true.