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Mobile Health in China:
What works and does not work
Yusheng Zhang, MD,MPH,MBA
Dec. 6th, 2011
www.xingshulin.com
Chinese Healthcare System
Payors:
-Mostly Gov sponsored
-Cover 90%+ population
-FFS, DRG, Cap mixed
-Private ones: complementary
Providers:
-2 million physicians
-Mostly Gov employees
-Salary based mostly
Patients:
-Aging rapidly
-Chronic diseases burden high
-Used to pay out of pocket
China Mobile Market
Mobile Health Market in China
Asian Pacific by 2017
• mhealth market will be worth $7 billion, CAGR 70%
• Market share: monitoring services, 55%; diagnostic
services, 24%.
China by 2017
• mhealth market is expected to reach $2.4 billion
• Driven by aging, spreading population, high penetration
of mobile devices and rising spending in healthcare
Mobile Health – Enabling Healthcare, GSMA and PwC report, 2011
What works and what does not work
• Personalized health education: Medlink by China Mobile
• Hospital triage and appointment reservation: 12580 by China Mobile
• Texts for pregnancy: various providers
• Heart monitoring: Life Care Networks and Qualcomm
• Smart phone drug list app: DXY Drug Assistant
• Insurer sponsored health intervention programs
• Consumer targeted prescription drug programs
• Services charging individual physicians and physician offices
The vision of Apricot Forest
• Provide high quality medical updates and references for
health professionals in China through mobile devices.
• Chinese version: Up to Date and Epocrates
• Business model: e-marketing for pharmaceutical
companies and data analytics
• Status: first App will be launched in 2 months
Angel round funding from a silicon valley VC