Transcript THE NUTRITION LABEL Easy Ways to Use the Label For Healthy

Transatlantic Consumer Dialogue
The Changing Food Environment
The Role and Activities of the
U.S. Food and Drug Administration
Janice Oliver, Deputy Director
Center for Food Safety and Applied Nutrition
Food and Drug Administration
April 8, 2008
FDA's Mission Statement
• The FDA is responsible for protecting the public
health by assuring the safety, efficacy, and
security of human and veterinary drugs,
biological products, medical devices, our
nation’s food supply, cosmetics, and products
that emit radiation. The FDA is also responsible
for advancing the public health by helping to
speed innovations that make medicines and
foods more effective, safer, and more affordable;
and helping the public get the accurate, sciencebased information they need to use medicines
and foods to improve their health.
Federal Responsibility for Food
Safety and Nutrition Labeling
Federal Responsibility for Nutrition
Education
• USDA and HHS agencies
• Food and Nutrition Service
• Center for Nutrition Policy and Promotion
Federal Trade Commission
• Enforcer of federal truth-in-advertising laws.
• Enforcement activities focus on:
 Claims for foods, ,drugs, dietary supplements, and
other products promising health benefits.
 Health fraud on the Internet.
 Weight-loss advertising
 Advertising and marketing directed to children.
Advertising
www.ftc.gov
Making Healthful Choices
NLEA Objectives
• Clear up consumers’ confusion about food label
• Aid consumers in making healthy food choices,
and
• Encourage product innovation by giving
manufacturers an incentive to improve the
quality of the food and make more healthy food
choices available to consumers
• Federal pre-emption
NLEA – Regulatory Framework
• Nutrition information is mandatory
and in a standard format
• Nutrient Content Claims
• Health Claims
The Nutrition Facts Label
Calories Count!
The Calories Count Report
Food Labeling
Prominence of Calories
Serving Size
Single Serving Packages
Carbohydrate Claims
Comparative label Statements
Enforcement
Label Education
Restaurant Labeling
The Calories Count Report
Facilitated Forum on Foods Eaten Away
from Home
The Keystone Report
• Understanding consumer behavior
• Increasing lower-calorie products
• Providing consumers with Nutrition
information
Education
Education: National Science Teacher
Association Projects
Label Education
Make Your Calories Count:
Use the Nutrition Facts Label
for Healthy Weight Management
www.cfsan.fda.gov/labelman
Education
Thank you!