Transcript W E Y M O U T H D E S I G N

Powering Up Biotech Websites
October 11, 2007
Challenges in web design and e-commerce
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Perceptions stuck in 1999
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Monkey-see, Monkey-do
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Creativity expected instantly
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Generation gap accelerating
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100% new website is daunting!
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Need to feed the beast
AR 2.0
Patients and MOAs
Proteomics for Prime time
Biotech
You Tube
Interactive
Pipeline
Acquisition XML
Consultative Detail
“The web has changed more in the past 6 months than
the past 6 years” **
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More applications right on the browser
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More flash - even on conservative sites
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More “rich internet applications”
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More video stories
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More of an organic, fluid, natural experience
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More social computing: blogs, podcasts, RSS
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More cross-channel integration
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**Scott Tannen, Director of Digital Marketing, Wrigley
Company
10 ideas to consider
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AR 2.0
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MOA - simple
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MOA - complex
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Interactive pipeline
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Acquisition site
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Patient videos
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Scientist videos
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Recruitment videos
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Flash slideshow
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Flash drug detail kit