Transcript Business Development Strategy in the Era of Digital Economy

Seminar 10th Research Day
FEB UI 2016
Setio Anggoro Dewo
Depok, November 1, 2016
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Internet penetration (by Startup Digital Innovation
Lab):
◦ 2016: 34.1%
◦ 2010: 10.0%
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Smartphone (by Data Tech in Asia):
◦ 2018: 103 million
◦ 2016: 69.4 million
◦ 2014: 38.3 million
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Disruptive technologies create and/or ruin
firm boundaries
Mobile
Digitized & tracked
Connected & shared
Personalized
Direct
Network effects
Multisided business models
Volatility
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Data-driven business development
◦ Price differentiation at product level based on
willingness to pay
◦ Companies attain greater customer responsiveness
and gain greater customer insights. A Forrester study found that 44%
of B2C marketers are using big data and analytics to improve responsiveness to 36% are actively
using analytics and data mining to gain greater insights to plan more relationship-driven strategies.
◦ Companies define and guide customer development,
increase the potential of creating greater customer
loyalty and improving customer lifetime.
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Closed to reality simulation (Adobe)
Creative destruction of business model
Cognitive computing
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Cover: Computing, storage, software, data
management
Computing service model: IaaS, PaaS, SaaS, XaaS
Service Provider
◦ Such as: business planning, automatic backup with
preferred server location, CRM, business document,
contract management, expense tracking, payroll,
accounting, etc.
◦ Amazon is the biggest cloud service provider in the
world
http://fortune.com/2015/05/19/amazon-tops-in-cloud/
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For big data, SMB, others.
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Dynamic (time series)
Changing in firm boundaries: Gojek from
transportation company become Marketing &
Sales arm of any Resto, Cafe and other food and
beverages provider.
Alfamart entered into e-commerce
https://www.digitalnewsasia.com/business/brick-and-mortar-retailer-alfamart-goes-fullthrottle-e-commerce
(May 31, 2016)
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Walmart: from the largest US traditional retailer
into e-commerce company
http://www.businessinsider.co.id/walmart-says-its-transforming-into-an-ecommercecompany-2016-10/?r=US&IR=T#2xqst8hyTJkCizWM.97
(Oct. 6, 2016)
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Bank Indonesia & OJK: From Waroeng to EWarong (www.e-warung.com)
◦ Financial Inclusion
◦ Integrated business model for Penerima Program
Keluarga Harapan, Bansos, Beras bantuan sejahtera
(Rastra), gas elpiji 3KG, pupuk bersubsidi dll secara
nontunai.
◦ Every PKH recipient will receive Combo Card that
functioned as an identity card, ATM card, e-wallet
and saving account.
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From brick brack to online business:
◦ Yuasa Battery Indonesia goes to digital platform
through its initiative in digital marketing (social
media and apps) and e-commerce and internal
online channel with free freight costs).
◦ Matahari set up Mataharimall.com.
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From nothing to online business: Blibli.com,
Bukalapak.com, Tokopedia.com
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Bank account owners: 36% Indonesia
population with
a) 9% of them use online banking and mobile
banking
b) 6% of them are credit cardholders
(by CIMB Principal Asset Management, Weekly Indo
Perspective).
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120 fintech coys in Indonesia:
◦ 110 fintech coys in P2P lending
◦ 10 fintech coys in other categories
(Multifinance, October 2016, p.14)
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Uber vs Grab vs Gojek
Airbnb
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Get CRAFT (www.getcraft.com)
Snapcart (www.snapcart.asia)
www.igrow.asia
Etc....
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Uber vs Grab vs Conventional taxi
Airbnb vs Hotels
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It integrates the physical and virtual worlds
i.e: Robotics, sensor, cloud computing, IoT,
data captured & analytics, digital fabrication
(3D printing), software & other marketing
models, smartphones.
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Use information for transformation, not
master the technology.
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Design thinking etc @McKinsey
(“Today we’re not only
advising but also building, operating, and transferring capabilities to help
clients create value by reinventing the core of their businesses together.”)
Accenture Interactive is the World’s Biggest and
Fastest-Growing Digital Agency Network
(by Advertising Age in Annual Agency Report)
https://newsroom.accenture.com/news/accenture-interactive-namedworlds-biggest-and-fastest-growing-digital-agency-network-byadvertising-age-in-annual-agency-report.htm
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Read customer data from social media and
update in real time to target stakeholders
Content provider
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Value proposition: Capital market, eadvertising (comparison of financial product
& services), payment, e-money, loan based
crowd funding/lending, internet banking,
financial planning.
Example:
◦ www.cekaja.com (comparison of financial product &
insurance)
◦ www.aturduit.com (comparison of credit cards &
house mortgage/KPR)
◦ www.doku.com (online payment service provider)
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If we can access to big data then we can have
unlimited research topics that cover end to
end business process i.e: from customer
journey to customer experience to revenue
stream until expenses.
Combination of primary data and secondary
data
Thank You