Transcript Slide 1

Tobacco
Alcohol
Marijuana
Recently, the Tobacco Industry was
forced to reveal information about
how and why they target young
people in their ads. It was learned
that the Tobacco Industry wants to
recruit what they call “replacement
smokers”: 5,000 new young
smokers every day to replace the
5,000 older smokers who quit or
die of smoking-related illnesses
each day.
A Short History
• 1881 Mass marketing of cigarettes began
with the first cigarette making machine.
• 1955 With improvement of these
machines, it took only 2.75 lbs of tobacco
to make 1,000 cigarettes.
• 1985 Took only 1.75 lbs to do the same.
• 1980’s 90% of all cigarettes are filtered.
Americans puff 10 Billion Cigarettes a Week
Enough to Reach the Moon and Back: 500,000 Miles
The Tobacco
Industry
repeatedly told the
public that nicotine
is not an addictive
drug. They called
it a “flavoring
agent.” However,
they knew once a
person started
they were hooked.
During WWII a pack of cigarettes could be found in the
soldiers sea rations. Some tobacco companies sent
boatloads of cigarettes overseas for “The Troops.” Many
soldiers who never smoked, came home addicted to
nicotine.
Racks of cigarettes would
be placed low to the
ground and by exit doors
making them easy for
children to steal.
Today, the annual advertising budget for a
tobacco company is close to $2 Billion
Some advertising is going on right under our
noses and we don’t even realize it.
Products that Condition Children to Try Smoking
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Candy Cigarettes
Big League Chew
Bubble Tape
Beef Jerkey
The Big Question
Why would a candy company help tobacco companies recruit
children?
A lot of candy manufacturers, along with other
companies, are owned by the tobacco industry
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Kraft
Nabisco
Maxwell House
Nestle
Post Cereal
Not only do they recruit youth, a large part of
the $2 billion spent on advertising goes to
study what attracts different cultures and
groups.
What brand of cigarette
advertisement is geared to the
white male culture?
Marlboro
What brand of cigarette
advertisement is geared to the
white female culture?
Virginia Slims
You’ve come a long way baby!
What brand of cigarette
advertisement is geared to the
black male culture?
Newport
What brand of cigarette
advertisement is geared to the
black female culture?
Misty or Capri
Why?
• Americans spend over $30 billion a year on
tobacco products
• 94% of this on cigarettes
• Figure the profit: It costs 5-10 cents to
manufacture one pack of cigarettes, which
smokers pay $3.00-4.00 for, and sometimes
more.
The Tobacco Industry also Enjoys
Immunity from Regulations
• Not regulated for wholesomeness by the
Food and Drug Administration (FDA)
• Not regulated for safety by the Consumer
Product Safety Commission (CPSC)
This makes tobacco unique among consumer products.
Now you know why they push their
product, lets talk about the results
• 85% of lung cancers
• 30% of all cancer
deaths
• 25% of deaths from
heart disease
• A major cause of
emphysema in
smokers
Tobacco kills more people than alcohol,
cocaine, heroin, homicide, suicide, car
accidents, fire and AIDS combined.
Not only is tobacco harmful to the user,
secondhand smoke is dangerous to others
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Causes Bronchitis
Causes Asthma
Causes Ear Infections
Causes Allergies
Causes increased
Upper Respiratory
Infections
Alcohol
Alcohol Is a Depressant
It is absorbed by
the stomach into
the bloodstream,
then carried to
the brain. How
quickly depends
on a lot of
factors.
Factors that Influence a Drinker
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How fast a person is drinking
Body weight
Tolerance
Sex
Age
How much food is in the stomach
How much is “a drink” of Alcohol?
A standard drink is 12 grams of pure ethanol,
which equals:
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12 ounces of beer or a wine cooler
8 ounces of malt liquor
5 ounces of wine
1 ½ ounces of 80-proof spirits (whiskey, etc.)
Sequence of Effects with
Progressive Amounts of Alcohol
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Blood Alcohol Level of .05%
Diminished memory
Impaired judgment
Slower reaction time
Lower inhibitions
Reduced sensitivity to taste & pain
Blood Alcohol Level .10-.20
• Emotional
overreaction
• Impaired coordination
& walking
• Seriously impaired
judgment/reasoning
• Severely slow
reaction time
Blood Alcohol Level .20 - .30
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Aggressive, reckless behavior
Slurred speech
Staggering
Unpredictable emotions
• Over .30 – Stupor/May be conscious but
doesn’t have a clue.
Did You Know?
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64% of all homicides
50% of all traffic fatalities
68% drowning deaths
80% of deaths by fire
55% of arrests &
60% of child abuse cases
ARE ALCOHOL
RELATED
Alcoholism is Hereditary
• One in seven drinkers becomes
dependent on alcohol. Alcoholism is a
true physical condition, complete with
painful withdrawal symptoms.
• If you have a close blood relative who is
an alcoholic – your chances of becoming
one DOUBLES.
Reasons Teens Give for
Drinking
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Curious
Celebrating
Their Friends Do – Their Parents Do
Makes Them Feel Good/Want to Relax
Makes Them Look Older
Get Away From Problems
Just to Break the Rules
Reasons For Them Not to Drink
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Against the Law
Upset Parents
Don’t Want a Hangover
Don’t Need it to Have Fun
Look Silly/Loose Control
Concerns about Health
Don’t Want to Become an Alcoholic
Marijuana
What is Marijuana
Marijuana is a green or
gray mixture of dried,
shredded leaves,
stems, seeds, and
flowers of the hemp
plant Cannabis
Sativa. It has a
strong sweet order
when burned.
Marijuana and the Brain
• Main active chemical is THC
• THC binds to nerve cells of the brain
which controls learning and memory and
integrates the senses with emotions and
motivations.
• All this means there’s a major break
between what a pot user senses and what
he does about it.
How is Marijuana Used
• Is usually smoked as a cigarette or “Joint”
or in a pipe or “bong”
• Sometimes in a hollowed out cigar called a
“Blunt”
• May be mixed with foods or tea but is not
as effective.
Street Names
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Pot
Herb
Weed
Boom
Chronic
Bud
Sinsemilla, ganja, hashish and hash
Short Term Effects
After only a few uses:
• Problems with memory
• Problems with learning
• Difficult problem solving
• Touch, time, and depth are
distorted.
Long Term Effects
• Most common long term effect is
amotivational syndrome
• Increased tolerance
• Permanent damage to thinking and
reasoning ability
• Increased risk of lung or oral cancer
• Damage to the reproductive system and
infertility in both sexes
Marijuana the Gateway Drug
This means it may lead
people to try other
drugs. People rarely
use other illegal drugs
unless they try
marijuana first.
Marijuana more Harmful than
Tobacco
One joint (marijuana cigarette) is equal to 5
tobacco cigarettes in cancer causing
chemicals.
Reasons Teens Give for Legalization
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It is no worse than alcohol
It is no worse than cigarettes
I’m only hurting myself
Look at how much taxes could be gained
It does not lead to other drugs
Should be legalized for medical purposes
Your forefathers grew “grass”
Why it Shouldn’t be Legalized
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Is more harmful than alcohol
Is more harmful than cigarettes
Stays in the body for up to 30 days
Damages the brain, memory, has a
connection to cancer and weakens
resistance to disease
• Impairs learning and concentration
More Reasons
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Harms male sexual function
Damages memory
Alters thought process
Causes loss of motivation
Upsets time senses
Dangerous when used prior to driving
In Closing
• Marijuana is one of the most
misunderstood, most abused, most
dangerous and most unpredictable drugs
in society today.
• Not a single paper on the crude drug gives
it a clean bill of health. Likens it to giving
people who need penicillin molded bread.