Transcript Document
“Mutual Cooperation to Common Success” Company presentation FMS established on 2001. Previous pharmaceutical experience of staff since 1992. 1993 Triviumfarm – medicine wholesale company. Present activities Business planning Product marketing Staff recruitment, hiring, consulting What FMS can do for your Company? Benefits of retaining the services of FMS 1. Ensure establishment of contacts with most suitable local medicine-wholesalers. 2. Provide frequent representation of your Company in the area 3. Select the Customer Groups that give most profitableness to negotiated contracts 4. Reduce cost of sales 5. Provide immediate access to key Healthcare Institutions within the area(State Drug Agency, Drug price Agency, Advertising control inspection etc.). 6. Apply extensive marketing, sales and strategic planning experience to your Company with less cost of than permanent employees. 7. Function as an extension of your Sales Department with direct support from our management. 8. Allow your company to reallocate existing personnel resources to other important programs and projects. 9. Provide Monthly Status Reports - Negotiation Reports & Itinerary FMS will not represent competitive manufacturers What makes FMS different than most other Medical Marketing companies within the area ? We structure a very precise and focused program for our clients. After careful analysis of a prospective client's circumstances and resources, including discussions with key management personnel, we structure charges that cover those services that are specifically recognized as necessary to the achievement of mutually accepted goals and objectives. We do not charge fees to cover extraneous overhead costs which have no direct influence on our efforts on behalf of the client. Expenses are closely monitored and incurred only after the client authorization. FMS is your partner in modern medical marketing “Mutual Cooperation to Common Success” How do FMS work ? We offer market development and product strategy by understanding of the background technology of a product, viewing it in the context of market structure and need, that is fundamental to product differentiation, acceptance and use. FMS in cooperation with producer Qalitative unstructured research Information from: Opinion leaders and Professional Associations, Helatcare Institutions, primary care groups, Patient groups and patient support associations Data analysis and interpretation Current market needs and opportunities Qalitative structured research Market structure, current and potential trends, competitor analysis, gap analysis Product differentiation and positioning Product Strategy Report to client for confirmation Desk research,database analysis, sample analysis, ally mapping FMS relations with customers End users Marketing activities Orders FMS Local wholesale companies Awareness in product sales Cooperation agreement Goods Client producer Payments for the goods Main therapeutic areas presented Rp 4 + 2 NSAID, antibiotics, cardiology OTC 6+ 1 NSAID Food supplements 2 Present activities Main target groups covered: General practicioners,internists – 2145 Cardiologists - 80 Dermatologists - 112 Anaesthes./reanimatologists - 72 Surgeons – 412 Urologists – 80 Oncologists - 21 Hospitals - 169 Pharmacies - 840 Present situation Coverage of Latvia by medical representatives of FMS Valmiera Ventspils Riga Liepāja Riga2 representatives Liepāja- 1- 1/2 time representative Valmiera- 1 -1/2 representative Daugavpils- 1-1/2 time representative Ventspils- 1- 1/2 time representative Daugavpils Product marketing- main achievements Xcustomer sales development 157000 28000 14200 0 1999 IMS data 2000 8780 2001 2002 X customer sales development by therapeutic class - doxycycline 358 000 278000 225000 FMS marketed product 76000 77000 69000 58000 47000 18000 32000 24000 17800 22000 20000 1000 IMS data 2000 2001 2002 “Mutual Cooperation to Common Success”