Transcript 0 Main Problems of Access to Market Information in Russia

Main Problems of Access to
Market Information in Russia
O.B.Saluleva, Head of the
Technology Transfer
Office, Innovation
Business Center,
Yekaterinburg
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Issues for discussion
Obtaining market information from R&D
authors. Data sheet.
 Patent and license situation analysis.
 Studying the external environment.
 Data processing.
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Problems of access to authors’
information
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Inadequate level of authors’ information on the market.
Lack of extended and actively used communications
with relevant industries.
Low production management level.
Insufficient business culture of researchers.
Lack of information partnership with other research
centers.
Shortage of professional experts on technology
transfer.
Problems of access to patent and
license information
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Underestimation of the value of patent and
license information.
Absence of regional multifunctional scientific
& technical information services.
Lack of specialized services and analytical
materials on the current state of the patent
and license market.
Patent and license situation analysis
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Studying development trends of this class of
devices/technologies;
Assessment of the value of the invention;
Deciding matters of expediency of patenting;
Determining export prospects and geography;
Choice of companies – licensees and licensors;
Identifying competitors, their strategy and tactic;
Choice of probable counterparties;
Development of an optimal strategy for promoting a
product to the market.
Problems of access to market
information
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Lack of databases on the industry’s need for
innovation;
Inaccessibility of market information on
private companies’ activity;
Lack of specialized databases on innovative
companies’ produce and services;
Isolation of information resources on the
regional and departmental levels;
Difficulty in gathering reliable information.
External environment review
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Target market volume and potential;
Product/technology market share;
Competitors and their specifics;
Specific problems of potential buyers requiring
innovative solutions;
Existing norms and standards of the produce;
Federal and local investment programs;
International innovation support programs.
Search for information sources
External environment
Information sources
In paper format
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In electronic
format
“Agents’"
data
Information in paper format
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Statistic collections of the RF Goskomstat and the local
authorities; mass media reports on annual economic
results;
Industrial periodicals The Oil Industry, The Machine
Builder, The Mining Journal;
industrial handbooks The Light Industry, The Medical
Industry, The Industry of Construction Materials;
Specialized editions: Innovations, Automation and
Modern Technologies, The Business Quarter, Expert.
On-line databases
On-line data search.
The overall number of
databases exceeded
10,000.
The largest database,
Lexis®-Nexis®
contains over 1.5 billion
documents: 12,500
sources, 7,300
databases.
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Business information
News
Company information
Financial information
Reports on market studies
Scientific and technical
literature
Patent documentation
Legal information
Internet resources
Interactive database on produce and
technologies of the Ural region universities
and small innovative companies
Http://Uraltransfer.ustu.ru
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Business intelligence
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“Agent information” on results of interviews and
surveillance, participation in contact seminars,
conferences, exhibitions, educational and
consultative activity;
Company reports and handbooks, legal cases,
business and industrial press, commercial prospects,
patent documentation, scientific periodicals, and
materials of conferences;
Access problems.
From isolated data to justified strategic
decisions
1. Working out an analytical strategy
2. Data gathering.
3. Analysis and synthesis
3.1. Systemizing initial data
3.2. Quantitative methods (SWOT-analysis, the
Boston matrix)
3.3. Qualitative models
3.4. “Creative” methods
3.5. Computerizing analytical data processing
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TTO network information
exchange
Problem: competition instead of cooperation
 Publication of monthly bulletins and brochures,
supporting a website, development and support of
databases on perspective R&D results and industry’s
need for innovation;
 Personnel exchange, establishment of close
partnership connections, presentation of TTO networks
at various functions, exhibitions, and contact seminars;
 Support of transnational TTO cooperation, exchange of
experience and know-how.
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Effective access to market information
requires
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Focusing on direct contacts with technology
consumers for taking into consideration their
need for innovation and revealing the trends in
consumer demand for these companies’
produce.
Actively using Internet resources and e-market
instruments.
Developing information exchange cooperation
with TTO in other regions and countries.
Give me access to
information – and I shall
overturn the world
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