Transcript 商务文化课程设计目标及特点

中国商务文化及礼仪
--示范课及经验探讨
蔡虹冰
Positive Speaking
说好话顾问公司
27 September 2013
[email protected]
内容提纲
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人和：
教师背景介绍
术业有专攻： 聚焦高端商务人群
知己知彼： 对目标学员需求的分析
举一反三： 商务文化课程设计目标及特点
因材施教： 商务文化课程设计对策
抛砖引玉： 商务文化课教学内容举例：
1）中国传统文化对金钱和计划未来的看法
2）商务礼仪
7. 新书介绍
《说好话商务中文》
天时，地利，人和。
Right Time
Right Place
Right People
从商务管理人员
到商务汉语教师
What do you do?
What do you really do?
Mission Statement:
Speak good words and create a positive impact on people
人生使命宣言：
给人们带来积极的影响，并给他们的人生增加价值。
感谢汉办对我的培养
孔子曰：“父母俱存，兄弟无故，一乐也；
仰不愧于天，俯不诈于人，二乐也；
得天下英才而教育之，三乐也。”
教育是超越功利之上的道德义务，
高尚而快乐的事业。
特定人群 不同角度
Successful Business People 成功商务人士
1. Business Schools
伦敦工商管理学院MBA学生，教师及校友
2. Company
跨国公司管理人员
3. Public
BBC《精英谈经济》节目On the Money of BBC Radio5 LIVE
伦敦市政厅 City Hall StartUp Britain conference
英国贸易投资局 UKTI 亚洲中心 Asia House
The World’s Expectation to China
Time 10 August 2009
Business in Chinese
----Chinese Language and Culture for Beginners
零起点 10节课
60M 语言 + 30M 商务文化
(50人)
2009-2010
45M 语言 + 45M商务文化
2011 -2013
China Club of London Business School
(100多人)
商务中文与商务文化
文化是中心
中文
生活方式
工作方式
沟通方式
思维方式
产品质量是成功的核心
顾客满意
产品质量
教学效果是成功的核心
学习方式
零起点
优势：逻辑思维
学生的成功
目标 结果
弱势：忙
高效
考试：读自我介绍
成就感
自学 自尊 期望值
容易
教学效果
对目标学员需求的分析
知己知彼
商务汉语：商务人员的汉语
成功商业人士
1. Manage people 管人
motivation, inspiration, team work 激励，鼓舞，团队合作
2. Solve problems 解决问题
innovation, wisdom, effectiveness 创新，智慧，高效
3. Delivery result 强调结果
objective, achievement 目标明确，结果可衡量，成就感
成功商业人士 工作常用词汇
忙
1. Manage people 管人
motivation, inspiration, team work 激励，鼓舞，团队合作
2. Solve problems 解决问题
innovation, wisdom, effectiveness 创新，智慧，高效
3. Delivery result 强调结果
objective, achievement 目标明确，结果可衡量，成就感
课程设计风格：
1. 价值：为学生的沟通能力，管理工作，生活智慧增加价值
2. 综合： 语言，文化，古典智慧，中国经济发展
3. 高效：让学生说得准，进步快，商务元素贴近工作
4. 激励：表扬，鼓励，建立信心
5. 容易：运用创新教学法，心理暗示法，学生感觉中文容易
Inspiration 激励
拼音练习
积极
智慧
前途
生命
才华
美德
幸福
快乐
友谊
奉献
信仰
热情
希望
jī jí
Positive
zhì hùi
wisdom
qián tú
shēng mìng
cái huá
měi dé
xìng fú
kuài lè
yǒu yì
fèng xiàn
xìn yǎng
rè qíng
xī wàng
future
life
talent
good moral
happiness
happy
friendship
dedication
belief
passionate
hope
我的五大优点
拼音练习
jīng yàn fēng fù
经 验丰富 Experienced
Experience plenty
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工作努力
积极
热情
热爱学习
有智慧
有耐心
正值
善意激励
守时
勤奋
关心他人
幽默
热爱自然
高效率
自信
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kāi fàng
开 放
open
Open expend
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zhí dé xìn rèn
值得信任
reliable
Worth trust
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shàn yü hé zuò
善于合作 team work
Good at collaboration
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yì zhì jiān dìng
意 志 坚 定 driven
Will
firmly
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Your Top Five Strengths
Talk about your top five strengths
How Chinese See the World
zhōng
guó
中
国
middle
country
yīng
China
guó
英
国
hero/brave /elite
country
měi
guó
美
国
beautiful
country
UK
USA
yì
dà
lì
意
大
利
big
victory
righteous
fǎ
guó
法
国
lawful/ standard
France
country
dé
guó
德
国
virtuous/kind
Italy
country
Germany
三人行必有我师
Everyone has something which we can learn from.
Learn from each other’s strengths.
Confucius
550 BC
商务文化课程设计目标及特点
举一反三
目标：为商务管理带来启发
西方公司学习中国传统文化
借鉴东方智慧
为企业的业务发展带来积极影响
Wisdom 智慧
从中国经典文化，看现代企业管理：
《周易》《论语》《道德经》
《孙子兵法》《黄帝内经》
成功商务人士感兴趣的文化话题
1. Cooperate culture and the Book of Changes.
企业文化与《周易》象园丁一样管理
2. Introduction of The Art of War
策略管理与“决胜于庙堂之上”
市场调查与“知己知彼，百战不殆”
领导力与 “为将之道”
3. Internal control and Dao, the Way
内部控制系统与《道德经》的“无为而治”
4. Fengshui-The Art of Placement.
商业风水与办公室选址、设计和布置
5. The difference of finance management
从中国的算盘和西方的计算器来看东西方财务管理方式的差异
成功商务人士感兴趣的文化话题
6. Brands translation across culture
国际知名品牌跨文化翻译成功案例欣赏
7. Chinese view of Financial Planning
中国传统价值观对经济管理的积极影响
8. Chinese characters and writing system
从中国文字的历史看中国人的改革创新基于对历史的借鉴
9. China’s economic geography
中国经济地理与跨国公司中国分公司的分布
经济全球化的趋势下跨国公司在中国发展本土化的挑战
10. Management consulting and traditional medicine theory
企业管理诊断咨询与中医理论
成功商务人士感兴趣的文化话题
11. Social media success in China
中国电商市场发展趋势及微博营销
12. Luxury goods success in China
中国的奢侈品产业及成功秘诀
13 China education system: strength and weakness'
中国教育体系：优势及挑战
14 China Entrepreneurship and Dao, the Way
中国的创业家：《道德经》野鸡还是豢养鸡？
15. Risk Management and The Book of Changes
风险管理与《周易》
商务文化课程设计对策
因材施教
针对特定人群的内容设计
1. Business Schools
伦敦工商管理学院MBA学生，教师及校友
2. Company
跨国公司管理人员
3. Public
BBC 精英谈经济 现场直播节目
政府官员
Risk Management & Chinese philosophy
风险管理与《周易》
Government: Risk Management
Policy: State Owned Enterprises
Risk Management Guidelines
In 2006, the Chinese government issued a policy to
ensure long term economic stability. This showed
significant foresight, this set the right policy from the
government to manage the economy and support
enterprises to improve their risk management systems
before the crisis.
A case study
为企业量身定做的中国文化讲座
抛砖引玉
The Chinese View of
Financial Planning
中国传统文化对金钱和计划未来的看法
China GDP ranking in the world
2011:
2009:
2006:
2005:
2000:
1990:
No. 2
No. 3
No. 4
No. 5
No. 6
No.10
www.positivespeaking.net
What is the magic behind China
out performing others during
the global economic recession?
tiān
shi
dì
lì
rén
hé
天时 地利 人和
To achieve great success
We need to meet three conditions:
the Right Time,
the Right Place,
the Right People.
--Meng Zi 350 BC
It is people and their decisions
that makes the difference.
Chinese Ancient Wisdom
Confucius
550 BC
The Chinese Character of Money
qián
gold
钱
knife
Money has two parts: Gold+ Knife.
It is a treasure.
It is a tool, you can use it for many purposes.
Ancient Wisdom about Money and Future
1. 君子爱财，取之有道
Money is not sources of evil, even good moral people like
money, by getting it through right ways. -- Confucius
2. 富而不骄，是中国人追求的境界
Being wealthy but remain humble is the best attitude
people appreciate -Taoism
3.人无远虑,必有近忧
He who does not think of the future is certain
to have immediate worries - Confucius
History Impact
Confucius
500 BC
Old Beliefs: Saving Money for the future
常将有日思无日，莫待无时思有时。
when you have money, always think for a
time when you may not, therefore save for the
future.
勤俭是幸福之本,浪费是贫困之苗
Saving is the source of happiness, while waste is the start of
Poverty.
吃不穷,喝不穷,算计不到才受穷
Eating and drinking will not make you poor,
no planning will keep you poor.
Difference with Western
Chinese do not spend money which they
have not yet earned.
China performs well in this credit crunch
has proven the concept of saving money has
positive impact for their economy.
While the concept of western credit based
economy have been harder hit and is less
stable.
Money is like Water
Open new sources and control flow.
Maximise profit by increase income and cutting cost.
开源节流
Simple tea and meal keep the stream flowing forever .
While there is precaution there is no danger.
粗茶淡饭，细水长流
Small river will be full of water if the big river has enough.
Relationship between individual and company.
大河有水小河满
Money is like Water
Concept of Business
through Chinese characters and philosophy
Businessman
shāng rén
商人
Discuss
Negotiate
Compromise
Person
Business
shēng yì
生意
Produce
Meaning
Business is able to support social
progress.
Dao - the Way
Understand the universal truth,
enjoy peace, calmness, harmonious
and simplicity of life.
Laozi 550 BC
Ancient Profit Margin
20%
1/5
History Record 104 BC
《史记》-货殖列传
The Balance of profit & Morality
20% profit is enough. Small profit and long term.
You will be rich and happy after ten years.
Not only by the money you have
but also by your good moral and social wealth.
Small profit which is sustainable
The real achievement is in three generations and beyond.
The Golden Ages
China economy had been No One in the world:
1. Han
Dynasty 206 BC- 220 GDP 1/3 of the world
2. Tang Dynasty 618-907
GDP 1/2 of the world
3. Ming Dynasty 1368-1644
GDP 1/3 of the world
China 1980-- present
the next golden age?
The Ancient Chinese Wisdom
Deliver Result 注重结果
西方公司学习中国传统文化
借鉴东方智慧
为企业的业务发展带来积极影响
Ancient Chinese Money 钱 ¥
Logos of China Banks
huì
fēng
yín
háng
汇
丰
银
行
Confluent
HSBC Hongkong
HSBC Shanghai
wealthy silver house
bank
Best Wishes in Chinese New Year
New Year Card:
Year of tiger brings you fortune
Best Wishes in Chinese New Year
New Years Card:
Year of dragon brings you fortune
Best Wishes in Chinese New Year
Wish you:
Prosperity, fortune, wealth
Advertisement
Wisdom 智慧
Advertisement in Newspaper
Wisdom
智慧
Future
前途
Prosperity 兴隆
Wish
愿望
Knowledge 学识
Outdoor 2010
Wisdom
智慧
Future
前途
Prosperity 兴隆
Wish
愿望
Knowledge 学识
Television
Ancient Attitude to Money
Money is not a source of evil, even good moral people like
money -- by getting it through the Right Way.
君子爱财，取之有道
- Confucius 530BC
zhi
zu
chang
le
知足常乐
A contented mind is the sources of happiness
---Taoism <The Way> 550 BC
Outdoor 2012
Social Etiquettes
介绍新书：《说好话商务中文》
专为成功商务人员设计
零起点 十节课
创新 – 成功的驱动力
Stand out from the Crowd
商务汉语入门
短期课程
零起点 10节课
Business in ChineseChinese language and culture
for beginners
《说好话商务中文》
中华文化上下5000年辉煌历史根深叶茂
价值：积极的言辞是树上的果子
成长：学生学习中文获得精神的成长
教师：象园丁一样
汉办的支持：肥沃的土壤和长期的根基
说好话：说好的话
把中国话说好
创新 高效 容易
本书的定位
想学中文的人
商务汉语入门短期课程
本书使用者
针对目标人群
商务汉语入门短期课程
零起点 10节课
正在学中文的人
Objectives for the Group
10 lessons (1.5 hours per lesson) total 15 hours
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1: You will be able to pronounce Chinese words.
2: You can read 50 characters.
3: You can construct over 300 sentences.
4: You can hold short conversations (8 topics).
5. You will appreciate more aspects of Chinese culture.
You can read your self introduction in Chinese
Course Structure
The lesson has two parts:
2. Language learning
6:45-7:30 PM (45 minutes)
Use Chinese culture to explain language, make Chinese
study easy , effective and interesting.
1 Cultural Appreciation
7:30-8:15 PM (45 minutes)
A. Ancient wisdom and philosophy
How traditional values inference modern economic management
B Doing business with Chinese
Cross cultural differences and advise how to address them
Eight Topics
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1: What is it?
I am a good person
2: Where are you?
I am in China.
3: What do you do?
I drink tea
4: What do you have?
I have a friend
Eight Topics
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5: Talk about Date
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6: Shopping: How much does it cost?
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7: At Restaurant: Order Chinese meal
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8: take a taxi
You can read an ancient classical poem
Chinese Ancient wisdom
1. Overview of ‘The Book of Changes’.
2. The Chinese view of Financial Planning
3. Manage like a gardener
Corporate culture and the Book of Changes
4. Fengshui -the Art of Placement
For home, business and public place
5. ‘The Art of the War’ leadership and strategy
Chinese Ancient wisdom
6. Internal control and ‘Dao-The Way’
7. Team building and 12 animals representing
years and characteristic
8. Management consulting and Chinese
traditional medicine theory
9. Zen stories and stress release
10. Chinese characters and writing system
Doing Business with Chinese
1. Social Etiquette
2. Powerful brands translation across culture
3. Win-win negotiation with Chinese
4. China’s economic geography
and development trends
5. Difficulties, Challenges and opportunities of
doing business in China.
Course Structure
each lesson
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Class room teaching: 1.5 hours
language teaching: 45 minutes
Culture appreciation: 45 minutes
Homework: 1 hour
Listen and speak
Write 5 Chinese characters
Home Work Support
www.positivespeaking.net
Study Centre
Home Work Support
Beginners Sound Files
Unit 1
Normal
60 hours
Intensive
10 hours
Students feedback 学生反馈
Innovative, effective and easy
创新
高效
容易
做老师的收获
1.
2.
3.
4.
5.
发挥创造力
持续地学习、成长与进步
越老越有魅力
增进家庭和睦
快乐，自信，成就感
给世界人民带来积极的影响
路漫漫其修远兮，吾将上下而求索。
Thank You !
www.positivespeaking.net
[email protected]
07780 672 369