Transcript Backgrounds of market

The presentation
will begin soon…
International
Marketing
FRANCE
SORA PARK
SUNGHWAN YOO
‘Republique francaise’…
Contents
4 / Opportunity & Risk
3 / Culture & Business Practices
2 / Background of market
1 / Overview
Overview of France




Capital : Paris (largest city)
Official language : French
Area : 214,890 sq miles
Population
- Total : 63,587,700(2006)
- Structure :
92% French, 3% North African,
2% German, 1% Bretagne,
2% etc
(5 million people of Muslims)

Currency : Euro (€), Franc
Backgrounds of market
: Population
Backgrounds of market
: Population
Backgrounds of market
: Population
•
France is now entering into the aging society
Backgrounds of market
: Fertility Rate
1.76
00
1.75 1.75
1.74
01
02
03
1.85 1.85
04
05
(children born/woman)
Backgrounds of market
: Economics

GDP (2005)
- Total : $1.830 trillion
- Per capita : $29,316



Yearly Growth Rate : 4%

Major trading countries
: EU, USA
Inflation Rate : 2%
Major products : Oil, Steel,
Agriculture, Luxury goods
France
Backgrounds of market
: Economics
France joined in EU in March 1957
& adopted the euro as its currency in January 1999
The unemployment rate is high, at nearly 10%.
(Creating jobs is the top priority of the government)
France's GDP growth is relatively robust.
France's poverty rate remains one of
the lowest in the world.
Backgrounds of market
: Trade Policies
Trade policies are determined by
European Union agreements and practices
Import and Trade Tariffs :
Duties are applied to imports from non-EU countries
- Most raw materials : duty-free or at low rates
- Most manufactured goods : rate between 5 and 17 percent
- Most agricultural product imports
: strictly regulated based on EU and French standards
- FTAs : Norway, Iceland, Switzerland, Hungary, ... (26 countries)
Culture& Business Practices
: Cultural Behavior
The French have a great respect for privacy because
they are privacy-sensitive people.
Always shake hands when meeting someone,
as well as when leaving.
The French handshake is brief, and is accompanied by
a short span of eye contact.
France is a highly stratified society, with strong definition
and competition between classes.
Punctuality is treated very casually in France.
Culture & Business Practices
: Business Etiquette
 Emphasizing courtesy and a degree of
Relationships & Communication
formality.
 The French appear extremely direct
because they are not afraid of asking
probing questions.
 Business Meetings Etiquette
 Appointments are necessary and should
be made at least 2 weeks in advance.
 Do not try to schedule meetings during
July or August. (common vacation period)
Culture& Business Practices
: Business Etiquette
Cards
Business
Business cards are exchanged after
the initial introductions.
 Include any advanced academic degrees.
 French business cards are often a bit
larger than in many other countries.
General Etiquette

 The handshake is a common form of
greeting.
 Business can be conducted during
any meal, but lunch is best.
 Business dress is stylish.
Opportunity & Risk
: Market Opportunities
Food
Safety & Security Equipment
Computer Service
Telecommunication
Automotive Parts Equipment
Medical Equipment
Opportunity & Risk
: Market Risk
Opportunity & Risk
: Market Risk
!
Instability of Labor Market
 High chronic unemployment rate (since the 1970s)
 A failure of inconsistent policies
!
Low Labor Performance
 Low participation of specific groups such as the low-skilled
and those nearing retirement age
 Relatively low average hours worked
!
Restrictions on competition
 Policy considerations often hamper the emergence of effective competition
 It reduces productivity growth and hinders job creation in regulated sectors
Any question?
Reference
www.wikipedia.org
www.oecd.org
www.census.gov
www.cyborlink.com/besite/france.htm