Transcript Where is Mexico?

Investment
Opportunities
In Tourism
Rodolfo López-Negrete
COO, Mexico Tourism Board
Mexico: 14th Largest Economy

Between 2006 and 2011, Mexico has been the
seventh country to advance more positions
(38 positions).

Improved position for Mexico.
The Largest Economies of the World
(trillion dollars)
USA
China
Japan
Germany
France
UK
Brazil
Italy
Canada
Russia
Spain
india
Australia
South Korea
Mexico
Netherlands
Indonesia
Turkey
Belgium
Switzerland
14.6
5.7
5.4
3.3
2.6
2.3
2.0
2.0
1.6
1.5
1.4
1.4
1.2
1.0
1.0
0.8
0.7
0.7
0.5
0.5
0
5
Source: International Monetary Fund
10
15
20
Fuente: Fondo Monetario Internacional
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More People Are Investing in Mexico..
 From 2000 – 2009 – foreign investment grew by 167%.
 In 2010, foreign investment
reached 18 billion dollars.
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Government Support for Infrastructure Developments
 Between 2007 and 2010 investment in infrastructure more than doubled
compared to the investment of the previous ten years (75 billion dollars
to 165 million dollars)
 In addition more than 9,300 miles of roads were built and/or improved.
 Investment in airports doubled between 2007 and 2010…allowing for
better communication as well as economic strength from the likes of
tourism.
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Where is Mexico?
Mexico is one of the top
ten tourist destinations in
the world.
Tourism in Mexico
Represents 9% of the GDP.
 Third largest source of foreign
currency earnings.
2.5 million jobs.
 More than 43,000 economic units
involved.
•80% are small and medium
entreprises.
Position
Country
Million
tourists
1
France
76.8
2
USA
54.9
3
China
55.7
4
Spain
52.7
5
Italy
43.2
Mexico
22.4
…….
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Source: UNWTO 2010
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Our Goal
Top 5 World Destination
2018
2012
50
million international
tourists
28.9 million
2010
40,000 million dollars
international tourists
300 million domestic
17,000 million dollars
tourists
22.4 million
international tourists
11,871 million dollars
161 million domestic Tourists
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International Tourist Arrivals
January– December 2010/2009
International Visitor Arrivals by air
14.3% versus 2009 y 5.5% versus 2008
10,000,000
9,500,000
14.3%
9,000,000
8,500,000 5.5%
8,000,000
7,500,000
7,000,000
14%
10%
6,500,000
20% 15% 33%
4%
73
%
16 %
26%
6,000,000
5,500,000
5,000,000
Jan-dec
JAN-DIC JAN-DIC
08
09
USA
Canada
UK
Spain
France Germany Brazil
Source: SIOM
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Others JAN-DIC
10/09
We Offer the Expertise and the Tools..
Teacapan
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Current Opportunities in Mexico..





Sun and beach destinations
Number 2 in Luxury Travel
First place in Spas
Best Place for retirement
Infrastructure for conventions
 Great biodiversity
 174 National
Protected Areas
 4 Natural Areas
World Heritage
 Cruises Arrivals
(Cozumel 1st world
cruises destination)
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The Private Sector is Investing..
IHG
Rosewood
Hilton
Hyatt
W Hotels
Ritz Carlton
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AM Resorts
Four Seasons
Sol Melia
2011
Year of Tourism in Mexico
A National Priority
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Signature of National Tourism
Agreement. February 28, 2011
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National Agreement for Tourism
1. Increase connectivity and facilitate transit.
6. Diversify and strengthen the touristic
products.
2. Develop, maintain and improve touristic
infrastructure and urban planning.
7. Foster the integration of domestic
supply chains.
3. Strengthen domestic and international
tourism promotion.
8. The best top quality service and
promote a touristic culture .
4. Foster public and private investment, and
facilitate financing for the tourism industry.
5. Promote the competitiveness of destinations
and of tourism companies to guarantee the
traveler’s experience.
9. Regulatory changes in favor of the
travel industry.
10. Foster sustainable and well balanced
development.
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Our Strategy
Promote Mexico Brand along with Destinations Brands.
Ejecución Vallarta
Ejecución D.F.
Ejecución Riviera Nayarit
Ejecución Cancún/
Tesoros Caribe
Ejecución Los Cabos
Ejecución Riviera Maya
Ejecución Destinos
estratégicos
+ Ixtapa
+Huatulco
+ Oaxaca
+Mazatlán
+Acapulco
+ Chiapas
Ejecución Segmentos
+ Cultura +
Negocios +
Romance
+ Golf
+ Aventura +
Grupos
Two Brands Combine…
LOS
LEAVE IT ALL
CABOS
BEHIND
visitloscabos.tr
avel/
visit
www.cancun.travel
Our Current North America Campaign
International
Campaigns
Mexico, The
place you
thought you
knew
Domestic
Campaigns
Vive México
¿Sabías qué?
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Print Campaign
Print Campaign
Print Campaign
Print Campaign
Print Campaign
Print Campaign
Print Campaign
Print Campaign
Campaign 2010 –Nueva York
Thank you!
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