Transcript e-Shopping

E NAMAD Trust seal
Objectives and
Business Model
Iran eCommerce Overview
Total Number in
2013
Number of E Namad Applicant
15,156
Number Of E Namad Seal Issued
9,000
Number of Online banking Payment Get way
20,000
Number of Cash on deliver contract
5,000
Estimation of Total E shop in Iran
30,000
Iran eCommerce Economy
2013
Iran GDP
604 Billion USD
Iran E Commerce
5.6 Billion USD
It's approximately about 0.9 percent of the total GDP that's going through
e-commerce
The main objectives of eNamad
project
• Regulating activities of e-Business & supporting
the development & promotion of e-Business in the
country
• Supporting consumers & customers in
cyberspace
• Trust building & encouragement of e-Shopping
The Role of Third-Party Seals in Building Trust
Online
Background information and
reality of seller
Safeguard Privacy
Embody Integrity
Approach all business dealings,
marketplace transactions
Transparency of web store
performance
anonymity Services
Rating System
Security services
Money back guaranty
Market management
Mediation/arbitration
Project scope
• Auditing & Continuous monitoring of internet
shops according to the pre specified criterion
• Performance Ranking of internet shops
• Complaints filing & resolution of complaints
• Risk assessment of e-business & determining the
level of risk
• Customer satisfaction measurements
Project Phases
December 2013
December 2012
December 2011
March 2011
-The first version
of eNamad
system
December
2009
Notification
of bylaw of
‘organizing
and
monitoring
the eShops’
activities
-Granting the
one-star e-Trust
Sign
-The second
version of eNamad
system
-Granting the
two-star e-Trust
sign
-The third version
of eNamad system
include
-Accreditation&
ranking
-Risk analysis
-Customer
complaint
-Auditing&
Monitoring
Granting the
five-star e-Trust
Sign
-Incremental
Improvement
-Adding
independent
modules like
-Satisfaction
-eNamad
companion
Some important features
• Modular designing
• Ability for competition with similar software in global
market
• Knowledge based oriented approach
• Proposing value added services to customers.
• Support eNamad applicants through call centre , helpdesk
& email
Outcomes and achievements
Supporting of
Customer Right via
handling customer
compliants and their
comments
Support of Customer
Right
Detecting more than
15,156 active intenet
shop in Iran and
accrediting more
than 9,000
Support of Internet
Shops
Organizing and
legalizing of internet
shops.
Make trust to intent
shops and persuade
people to buy online
Organizing&
Legalizing
Standards
• Standards (especially developed by UN/CEFACT or
other international standard organizations)
• ISO 9241-151: 2008 \ Guidance on World Wide Web
user interface
• ISO 9241-20: 2009 \ Accessibility guidelines for
information/communication technology (ICT)
equipment and services
• ISO12207 Systems and software engineering —
Software life cycle processes
• HTTP/HTTPS communication protocols for
interaction of users with the system
• SOAP as the standard for web services
Challenges
• Low level of maturity & awareness of owners of eBusiness
• Low level of maturity & awareness of consumers &
customers regarding the threats of e-Commerce &
their legal rights
• Selecting proper evaluation criteria for shopping
web sites
Iran E Namad
Overview
Sample Internet Shop
‫نحوه احرازاصالت نماد اعتماد الكترونيكي‬
‫‪Data Base‬‬
‫‪E shop Trust seal Profile‬‬
E Namad Trust seal Visit& loading
Modules of eNamad
system
Modules of eNamad system
1.
2.
3.
4.
5.
6.
Accreditation & ranking
E-business Risk assessment
Auditing & monitoring
Handling customer complaints
Customer satisfaction
eNamad Companion
– eNamad Companions are executive arms of Iran centre
for ecommerce development to provide eNamad
services such as auditing & supervision.
Accreditation & ranking
Auditing criteria Number:
Ranking criteria Number:
40
56
E-business Risk assessment
Innovatory Risk
model
Risk
Resources
Risk
eliminators
Strategy
of
confronti
ng with
risk
Risks of
online
shopping
Risk Paths
Risk Analysis
Risk Data
gathering
Risk
Resources
Risk
Eliminato
rs
Notifying type of risk
Notifying indexes and processes of confronting with risk
Defining procedure od accrediting, Ranking and
monitoring
Risk
Engine:
Risk
analysis
Strategies of
dealing with
risk
Auditing & monitoring
Handling customer complaints
Next Step
Data Mining
Market & E shops analysis
• Market analysis via data mining
– Goods& Services buying trend& rules
– Customer Interests& Loyalty& satisfaction
– Relation between customers segment and
goods& service segment
– Success and failure stores in E commerce
• E shops Risk& auditing via data mining