Transcript Morocco`s Involvement in Africa

Embassy of the Kingdom of Morocco in
Helsinki
The Kingdom of Morocco
An Emerging Market
Embassy of the Kingdom of Morocco in Helsinki
Morocco: a unique platform location
Europe
14 km
Tangier Med Port
Tangiers Med
Morocco
Embassy of the Kingdom of Morocco in Helsinki
A Gate to Opportunities
Embassy of the Kingdom of Morocco in Helsinki
Over the last 15 years, Morocco has become a
highly attractive platform for investors
Unique set of Free Trade Agreements
Solid macro-economic fundamentals
Very stable and safe environment
Major upgrade of infrastructures
Massive Government-backed plans
Embassy of the Kingdom of Morocco in Helsinki
Access to a
Large International Market of
1 Billion Consummers
European Union: Association Treaty, FTA
and Avanced Status
In the final stages of a DCFTA
Turkey: FTA since 2005
United States: Free Trade
Agreement since 2004
Agadir Agreement
since 2001 with
Jordan, Egypt,
Tunisia
Many preferential
Agreements with
African Nations
Arab Free
Trade Zone
since 2003
Embassy of the Kingdom of Morocco in Helsinki
Solid macro-economic fundamentals:
high GDP growth (~4.5%/year in 2000-2014) at 7600$ GDP/Capita ;
High investments (>30% of GDP) ; Unemployment reduced from 14%
to 10%; inflation down to 1% in 2014
Morocco's Government has put the growth of Foreign Investments, to
serve local market or as a platform to serve Europe, Africa and North
America, as a top-priority
Direct implication of Government officials (Ministers, Regions) to attract
and support Foreign Investors
Highly attractive set of incentives for investors, incl. co-financing for
large projects (land, capex, training…)
Free Zones areas, providing comprehensive administrative, fiscal and
social measures
Solid Banking System, with local actors growing internationally through
strong footprint in Africa
Embassy of the Kingdom of Morocco in Helsinki
A very stable and safe environment for business and self
Business & political risk evaluation
Personal risk evaluation
Risk rating (1-4 scale)
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Risk rating (1-7 scale)
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Morocco Brazil
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Algeria Turkey
Egypt Russia Argent.
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Argent. Morocco Brazil
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Russia Turkey Algeria
High risk
Embassy of the Kingdom of Morocco in Helsinki
Business Environment in Morocco
 Ranked 71 out of 189 economies in the 2015 World Bank “Doing
Business” report
 In the world's top 40 in terms of ease of trade across borders, with
outstanding performance in terms of import and export costs
 According to the UN Conference on Trade and Development’s (UNCTAD)
2014 report, Morocco was North Africa’s largest recipient of FDI in 2013,
attracting a total of $3.5 billion
 Tangier Free Zone (TFZ) has been ranked amongst the best Free Zones
of the MENA region for 2014 by British magazine FDI Intelligence
 According to World Economic Forum’s experts (WEF), Morocco has
moved up five places to 72nd place in the 2014-2015 report, which
assesses the competitiveness landscape of 144 economies
 Morocco's Ministry of Economy was awarded the “2014 UN public service
award” for the Africa region in the category of "Promoting public service
delivery that integrates the gender approach“
 Baking sector in Morocco is a carefully regulated sector (reason for
avoiding economic crash). It has a High rate of banking access (65%).
Average in Africa is 10%.
Embassy of the Kingdom of Morocco in Helsinki
Business Environment
Legal System
Economic
and Sectorial
policies
Access to a
large
International
Market
Infrastructures
Taxation and
Cost Factors
Orientation
And
Counseling
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Legal Framework
Investor Protection
International
Agreements
Promotion and
Investment
Protection
Agreements
Multilateral
Agency for
Investissement
Guarantees
Non-double
Taxation
Internal Law
Corporate Legal
Environment:
Work legilsation, Corporate
laws and regulations,
Industrial Property,
intellectual Property,
Commerce Jurisdiction,
Banking Sector,
Competition, Public
Markets and Justice
Reform
Funds transfer
and
repatriation
Embassy of the Kingdom of Morocco in Helsinki
Orientation
And
Counseling
Moroccan
Agency for the
Development
of Investments
Regional
Investment
Centers
Export Morocco www.cmpe.org.ma
General Confederation of Moroccan
Enterprises
www.cgem.ma
Moroccan Exporters Association
www.asmex.org
Office of Fair and Exhibitions of
Casablanca
www.ofec.ma
Tanger Free Zone
www.tangerfreezone.com
House of the Artisan
www.lartisanatdumaroc.ma
Customs and Excise Administration
www.douane.gov.ma
Morocco National Tourist Office
www.tourisme.gov.ma
Travel to Morocco
www.visitmorocco.com
Embassy of the Kingdom of Morocco in Helsinki
Major Upgrade in Infrastructure, now among the best
Airports
• 14 international airports
• Casablanca #1 Europe-Africa hub
Tramways
• Rabat and Casablanca
• 1 €Bn
Tangiers Med: world-class
infrastructure in a strategic
location
• 8.5 million containers capacity
by 2017
• Target: ranked among World
Top 15
• Integrated offer of Industrial,
Logistical and Commercial
Zones with multimodal
infrastructure
Highways
• 2000 : 150 km
• 2010 : 1.000 km
• 2015 : 1.800 km
Railways
• First High-speed railway in
Africa (Tangier-Casablanca)
by 2017 – 1.8 €Bn
Hub & Spoke port to serve
Mediterranean, as well as
Western African countries
Embassy of the Kingdom of Morocco in Helsinki
Economic Policies and Sectorial
Strategies
Fisheries
Plan Halieutis
Agriculture
Plan vert
Plan Emergence
Off-shoring
Automotive
Aeronautics
Electronics
Agroindustries
Textiles
Biotechnology
Nanotechnology
Tourism
Vision 2020
Industrial
Acceleration Plan
2014-2020
Plan takeoff
Micro-electronics
Embassy of the Kingdom of Morocco in Helsinki
Renewable Energies
The renewable energy sector in Morocco has significant potential
for growth due to :
• An estimated wind potential of 25 000 MW, out of which nearly
6000 MW will be attainable by 2030
• A solar potential due to 3 000 hours of sunshine a year and 5
KWh/m2/day of radiation
• Significant potential hydropower for micro-hydropower turbines:
more than 200 exploitable locations
• A significant biomass potential
• Highly developed energy transmission infrastructures :
Morocco – Spain: 1 400 MW operational
Embassy of the Kingdom of Morocco in Helsinki
Solar Plan
Renewable Energies
 National and ambitious project aiming at establishing by 2020 a capacity of
2.000 megawatts.
 Generating 52% of energy needs from renewable energies by 2030
 Five sites have been identified for the launch of that project:
• Ouarzazate,
• Ain Bni Mathar,
• Foum Al Oued,
• Boujdour
• Sebkhat Tah
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“Noor Ouarzazate” Solar Complex
“Noor Ouarzazate” is the largest multi-technology solar
production site in the world with a capacity of 580 MW
 “Noor I” was launched in February 4, 2016 near the city of
Ouarzazate. It generates a capacity of 160MW, and is equipped
with a thermal energy storage device allowing it to operate at full
capacity for 3 hours without sunlight (after sunset or cloudy
weather)
With a capacity of 200 MW, “Noor II” will be equipped with
thermo-solar cylindrical parabolic troughs and 7 hours of energy
storage capability
“Noor III” will have an installed capacity of 150 MW, and will
employ central tower technology with salt receivers and 7 to 8
hours of energy storage capability
“Noor IV” will include the development of a 50 MW solar
photovoltaic power plant
Embassy of the Kingdom of Morocco in Helsinki
Logistics
 The Moroccan logistics sector offers attractive opportunities for transportation,
integrated logistics services, and logistical infrastructure
 A new strategic vision for the logistics sector was due to the intensification in
the development and modernization of transport infrastructures as well as
improvement in land, air, and marine transport and logistics.
Measures Implemented
• Total investment of 6 billion euros, two thirds of which originate from the private
sector for the following :
– Development and implementation of a national integrated network of 70
Multi-Flow Logistics Zones (MFLZ)
– Incentivize the emergence of integrated and performing logistics players
– Skill Development through a national training plan for logistics professions
(61 000 participants through 2015)
Embassy of the Kingdom of Morocco in Helsinki
Port of Tanger-Med
 Its particular position on the Straits of Gibraltar, at the crossing of two major
maritime routes, and 15km from the European Union enable it to serve a
market of hundreds of millions of consumers through the industrial and
commercial free zones which are run by well-known private operators
 It will reach a capacity of 8.5 million containers in 2017
 It also wins a big part of the market of container transshipment and has
already become a leading hub for cereal transshipment as well
 It is connected to 164 ports worldwide in 60 different countries
Embassy of the Kingdom of Morocco in Helsinki
Logistics
They Chose Morocco
Embassy of the Kingdom of Morocco in Helsinki
Automobile
 The automobile manufacturing sector has been one of the Moroccan
economy’s best-performing in recent years. With nearly 400 000 cars
produced in 2015, Morocco became the largest automobile production
platform in the MENA region
 For the first time, the automotive sector became the first source of
Moroccan exports, by reaching 3.8 billion € (24% of total exports)
 Renault’s Tangier car factory, the biggest in Africa, required initial
investment of more than 1 billion € and will exceed its projected annual
production capacity of 400,000 vehicles in the coming years.
 With the new Peugeot Citroen Plant, car production should reach
650,000 units a year, with an aim of 1 million vehicles in the next 5
years.
Embassy of the Kingdom of Morocco in Helsinki
Renault plant in Tangier
Renault aims to further expand its production capacity
in Morocco and is also considering setting up an
engine production plant to serve its production plants.
Thanks to a partnership between the Kingdom of
Morocco, Renault and Veolia Environment, the Tangier
plant, inaugurated on February 9th 2012, emits zero
carbon and zero industrial liquid discharges.
Embassy of the Kingdom of Morocco in Helsinki
Peugeot Citroen Plant in Kenitra
In June 2015, Morocco signed an agreement to set up the PSA Peugeot
Citroen plant in the integrated industrial platform, Atlantic Free Zone in
the city of Kenitra (47 km north of the Capital Rabat).
The new factory, which should be completed by 2019, will produce
200,000 cars and 200,000 motorbikes a year and will generate 4.500
direct jobs and 20,000 indirect ones.
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Automobile
They Chose Morocco
Embassy of the Kingdom of Morocco in Helsinki
Offshoring
 The Offshoring sector includes :
• Information Technology Outsourcing
• Business Process Outsourcing
• Customer Relationship (call centers)
 Morocco is considered the 1st labor pool in Africa for call centers
 The country is ranked 7th destination in Europe, the Middle East, and
Africa
 Morocco appears in the Top-30 Offshoring destinations (2011 Gartner
Rankings)
 “Casanearshore” is ranked in the Top-5 Offshoring destinations out of 37
cities evaluated (McKinsey Ranking)
 24 of the Top-50 French IT consulting businesses are present in Morocco
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Offshoring
They Chose Morocco
Embassy of the Kingdom of Morocco in Helsinki
Aeronautics
 The Moroccan aerospace industry is fast becoming one of the most
competitive manufacturing platforms in the world, with more than 100
supply chain companies established in less than 10 years with about
10,000 employees.
 Aerospace exports have increased annually 15% between 2009 and
2015. In 2014, aerospace exports reached 0.7 billion € and represented
4% of total Moroccan exports.
 The Free Zone Midparc (close to Casablanca Airport), inaugurated in
2013 and occupying 128 ha, includes ready-to-use facilities, shared
services for logistics, transport and catering and a business center.
Embassy of the Kingdom of Morocco in Helsinki
Bombardier chose Morocco
 Bombardier invested $200 million on a manufacturing plant to build subassemblies that will create 850 jobs by 2020.
 "Since making the decision to establish our facility in Morocco in November
2011, we have been encouraged by the growth of the aerospace cluster, and the
engagement of all stakeholders in the region. We are confident that there is a
bright future for Bombardier, and the whole aerospace industry in Morocco"
Chief Country Representative Africa, Bombardier Aerospace.
Embassy of the Kingdom of Morocco in Helsinki
Aeronautics
They Chose Morocco
Embassy of the Kingdom of Morocco in Helsinki
AgriBusiness
 The Agribusiness sector is a driving force of the Moroccan
economy, contributing:
• 29% of the industrial GDP
• 20% of formal employment
• 15% of processed products, accounting for a production of
more than 80 million MAD.
 Investments in Agribusiness
• Almost 16 billion MAD were invested in the sector between 2004
and 2008
• Today it houses 29% of industrial businesses, employing over
90 000 people.
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AgriBusiness
 The “Plan Vert” is based on 5 initiatives :
• A development plan for areas with high export potential
• Development plans for the restructuring of the nation’s basic
food supply channels
• A plan to support intermediary channels
• A training program specially intended for the sector
 A network of Agro poles.
• Meknès Agropole
• Berkane Agropole
• Souss Agropole (Agadir)
• Gharb Agropole (Kenitra)
• Haouz Agropole (Marrakesh)
• Tadla Agropole
• Laâyoune Fish Hub
• Dakhla Fish Hub
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Tourism
•
Represents roughly 10% of Morocco’s GDP
•
3 500 Km of coastline
•
Secular traditions & a hospitable population
•
Naturally rich and diverse
•
Marrakech has been ranked the top destination worldwide by many trip advisors
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Tourism Vision 2020
• Increase bed capacity by 200 000 by 2020
• 20 million tourists in 2020
• 470 000 new direct jobs by 2020
• 14 Billion euros in revenue from tourism in 2020
• A strategy of touristic regionalization, quality, and sustainable development
Embassy of the Kingdom of Morocco in Helsinki
New Port of Tangier
 The Port of Tangier Ville is located at the entry of the Strait of
Gibraltar in the most western part of the city of Tangier. It is
located in the city of Tangier itself, on a bay between Cap Spartel
and Cap Malabata.
 3 cruise ship decks (260, 270 and 360 meters)
 Luxury hotels (1600 beds)
 A Cableway connecting the Port to the City center (First of its
kind in Morocco)
 Museum (15000 m2)
Embassy of the Kingdom of Morocco in Helsinki
Morocco’s Involvement in Africa
 Morocco has made doing business in Africa its defining philosophy in
the region, based on a strategy which capitalizes on the virtues of
South-South cooperation and on the need for balanced and
sustainable human development
 Morocco’s strategy is characterized by the exchange of experiences
and expertise in institutional capacity building, governance and
economic empowerment, as well as by the consolidation of academic
and vocational training programs and capacity building
 A significant increase in Moroccan public and private investment in
Africa, which enhances the value of local production, revamps the
economy and contributes to sustainable job creation
 Morocco is the second African investor in Africa (Moroccan
companies account for nearly 9 percent of the business transacted in
Africa)
Embassy of the Kingdom of Morocco in Helsinki
Morocco’s Involvement in Africa
 Launched in 2010, Casablanca Finance City (CFC) has become a major
financial hub for Africa. It has managed to attract and encourage
international institutions and investors to invest and operate in North, West
and Central Africa and using Casablanca as a gateway to access this region
(8000 companies already operational).
Embassy of the Kingdom of Morocco in Helsinki
Morocco’s Involvement in Africa
 Morocco is a member of several regional economic and trade bodies, including include
the Arab Maghreb Union (AMU), the Common Market for the Eastern and Southern
Africa (COMESA), the Community of Sahel-Saharan States (CEN- SAD) and the
Greater Arab Free Trade Agreement (GAFTA). Morocco is also a member of the EUoriented EuroMediterranean Partnership (EUROMED).
 Morocco has engaged in many activities to improve access to technologies,
infrastructure, and quality of life in Sub-Saharan Africa including technical assistance
and expertise-sharing in electrification, access to potable water, road and rail
infrastructure, telecommunications, and new technologies infrastructure in countries
including Senegal, Gambia, Niger, and Sierra Leone.
 Moroccan businesses and investors regard sub-Saharan Africa as an important
market. Some of which are Attijariwafabank, BMCE Bank, Maroc Telecom, l'Office
National de l'Electricité (ONE), Omnium Nord-Africain (ONA), SOTHEMA Maroc, and
Royal Air Maroc (RAM)
 Morocco has signed commercial accords with 16 countries, including Senegal, Gabon,
Niger, Ivory Coast, Nigeria, Cameroon, Mali, Angola, Benin, Burkina Faso, The
Democratic Republic of the Congo, Chad, and Guinea.
Embassy of the Kingdom of Morocco in Helsinki
Moroccan Banks in Africa
Embassy of the Kingdom of Morocco in Helsinki
Thank You
For Your Kind Attention