Transcript Policy, Innovation and Design WHY

EU Design and Innovation
what next for design in Europe?
SEE Project Final Conference Policy, Innovation and Design
Peter Dröll
Brussels, 29 March 2011
With special thanks
to Christine Simon
DG Enterprise
WHY
INNOVATION
?
Globalisation of knowledge
900
800
600
Declining EU share of
knowledge production
ROW
500
Japan
400
Evolution of World R&D expenditure
in real terms, PPS€ at 2000 prices
and exchange rates, 1995-2008
US
US
300
200
EU-27
100
0
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Figure Private Expenditure on R&D as % of GDP
(1)
- average annual
growth (%) in the major economies, 2000-2007 (2)
12,0
9,8
10,0
8,0
Stagnating business R&D
6,0
5,0
%
PPS€2000 (billions)
700
Average annual growth as % of GDP, EU-27,
US, Japan, South Korea & China,
2000-2007
4,0
2,5
2,0
0,0
-0,2
-0,7
-2,0
EU-27
US
Japan
South Korea
China
Globalisation of performance
Performance lead/gap to EU27
-
60
US
Japan
40
20
0
-20
-40
C hina
Russia
India
-60
-80
-4.0%
-2.0%
0.0%
2.0%
Brazil
4.0%
6.0%
Average annual growth rate of
performance lead/gap
8.0%
SO ?
I 1/5
INNOVATION UNION
Collaborating internationally
Pooling efforts for breakthroughs
Maximising social and regional benefits
Design
Getting good ideas to market
Strengthening the knowledge base
WHY
DESIGN
?
Capitalise on Europe’s creative potential
Companies: shift from product
design towards product-service
system design
Public sector: provide more
efficient and desirable services.
European Design Innovation Initiative 1/2
Background: 2009 «Design as a driver of
user-centred innovation»
91% of
respondents: EU to take action
Objective: develop a joint vision, priorities
and actions across Europe to reinforce the
role of design in innovation policy
European Design Innovation Initiative 2/2
• European Design Leadership Board:
- 15 members: industry, agencies, designers,
higher education
- advice on strategy
• Secretariat of Design Innovation Initiative:
Prof. Eija Nieminen, Director of the Designium
Innovation Centre at Aalto University
• Launch first actions: call for proposals
summer 2011 (€ 3 million)