Transcript Folie 1 - Culture & Creative Industries in Germany

Europäische
Kultur- und Kreativwirtschaft
im globalen Kontext:
(European Culture and
Creative Industries in the global context)
Michael Söndermann
Vorsitzender des Arbeitskreis Kulturstatistik, Bonn
Working Group on Cultural Statistics, Bonn
4. Jahrestagung Kulturwirtschaft, Berlin 3./4. Mai 2007
Global Creative Economy
view from PricewaterhouseCoopers
PwC estimates the 2006 global entertainment and media market at
about US $ 1,400 billions
+7%
Latin
Amerika
Asia/Pacific
(China, India,
Australien,etc)
20%
31%
+5%
EMEA
(Europe,
MiddleEast,
Afrika)
4%
+9%
(Brasilen,
Mexico etc)
45%
North +6%
America
(USA, Canada)
Source: PricewaterhouseCoopers, Global Entertainment and Media Market by Region 2006
China‘s Publishing Industry
(view from UK Trade & Investment)
GAPP estimates the 2002 value of China's publishing industry at US$20.7bn.
Beijing
Shanghai
Guangzhou
Source: UK Trade & Investment, Changing China – The Creative Industries Perspektive, London 2004
National and international initiatives
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Creative industries - UK, Switzerland, New Zealand, China, India,
Singapore, Korea, Brasil, Columbia, etc
Copyright industries - USA, Australia, etc
Cultural industries –Canada, Switzerland France, Germany (Berlin, Aachen)
UNESCO – Cultural Industries Division
EU/EUROSTAT – Working Group on Cultural Statistics in the EU
WIPO – Creative Industries Division, development of research methodology
UNCTAD – Creative Economy & Industries Programme
OECD – International Measurement of the Economic and Social Importance
of Culture, SNA-based systems and Culture Satellite Accounts?
The scope of Creative Industries
view from UNCTAD/UNESCO
Visual Arts
Traditional
knowledge
Literature and
Publishing
Creative
Industries
Performing Arts
Digital Animation
and Multi-media
Audio-Visuals
Architecture
and Design
Music
Source: United Nations Conference on Trade and Development(UNCTAD), 2006; M.Söndermann/Arbeitskreis Kulturstatistik
Value of Creative Industries
view from OECD
OECD initial estimates of the contribution of Culture & Creative
Industries to gross domestic product (GDP)
Total gross value added contribution
Europe (EU-30) 2003**
2,6%
By country
United Kingdom 2003*
8,6%
France 2003*
3,6%
Germany 2004***
2,9%
USA 2002*
4,5%
Canada 2002*
3,8%
Source: *OECD estimate *UK OECD&DCMS (publishing=2,1%, electronic games=2,8%) ,
**EU-GD Culture/study: The economy of culture, ***Arbeitskreis Kulturstatistik
Creative Industries in Germany
development 1996-2006
218,000 enterprises, 121 billions € turnover, 950,000 employed persons
%-change of the enterprises (Unternehmen) and turnover (Umsatz)
145%
140%
135%
138%
133% 137%
130%
129%
125%
120%
115%
139%
139%
118%
120%
127%
122%
122%
110%
105%
100%
100%
1996
2000
2001
2002
2003
Unternehmen
2004
2005
2006
Umsatz
Quelle: M. Söndermann, creative industries research unit, Zürich, 2007
Cultural Employment in Europe
view from France/EUROSTAT
Cultural employment
represents
3.1% of total EU
employment
Source: EU-25 survey, French ministry of Culture and Media/DEPS,
Eurostat. Estimates Iceland, Norway, Switzerland, Romania, Bulgaria,
Michael Söndermann/Arbeitskreis Kulturstatistik
The Three - Sector Model of the
Culture and Creative Sector
view from the European point
The three-sector model comprises the sectors:
the market, the state and the civil society.
Market: Culture & Creative Industries Sector (mainly profit)
In the private sector, the private industry-oriented creative industries
define themselves in accordance with an independent branch logic.
State: The Public Culture Sector (mainly non-profit)
In the public sector, the state promotes art and culture through its legal
instruments, guaranteeing primary cultural needs.
The Civil Society Sector (mainly non-profit & informal Sector)
In the intermediary sector, non-profit associations and organizations
offer further cultural services.
The scope of Creative Industries
view from the European point
Small
and
medium-sized
enterprises
MicroEnterprises,
Freelancers
Majors
‘ The category of micro, small and
medium-sized enterprises (SMEs) is
made up of enterprises which employ
fewer than 250 persons and which
have an annual turnover not exceeding
50 million euro, and/or an annual
balance sheet total not exceeding
43 million euro.’
Extract of Article 2 of the Annex of
Recommendation 2003/361/EC
More information at the information desk
“Aktuelle Daten zur Kulturwirtschaft in
Deutschland”, 2. Mai 2007
Michael Söndermann
Vorsitzender des Arbeitskreis Kulturstatistik, Bonn
Working Group on Cultural Statistics, Bonn
Member creative industries research unit, Zürich
www.kulturwirtschaft.de
4. Jahrestagung Kulturwirtschaft, Berlin 3./4. Mai 2007