Transcript Canada goose enters china

AGENDA
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OVERVIEW OF CHINA
• POPULATION
• CONSUMPTION
• DEVELOPMENT
• APPAREL INDUSTRY
• EXCHANGE RATES
• CULTURE & PEOPLE
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CANADA GOOSE INTRODUCTION
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TARGET MARKET
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OUR NEW PRODUCTS
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ENTRY STRATEGY
CHINA: AN OVERVIEW
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POPULATION
• TOTAL POPULATION AS OF JULY 2014: 1,355,692,576
• MEDIAN AGE OF FEMALES IS 36.7 YEARS, IN MALES: 35.8 YEARS
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CONSUMPTION CAPACITY
• GDP (CURRENT US$): $9.240 TRILLION (2013)
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LEVEL OF DEVELOPMENT
CHINA: AN OVERVIEW
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MARKET RECEPTIVITY
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APPAREL INDUSTRY OVERVIEW
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COUNTRY RISKS
CHINA: AN OVERVIEW
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EXCHANGE RATES
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SUSTAINABILITY AND FAIR TRADE
CHINA: AN OVERVIEW
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CULTURE AND PEOPLE
CANADA GOOSE: COMPANY HISTORY
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FOUNDED IN TORONTO, CANADA OVER FIFTY YEARS AGO
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TEI : THERMAL EXPERIENCE INDEX
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COYOTE FUR HOODS : NEVER FREEZES, DOESN’T HOLD WATER, UNVEN
HAIR LENGTHS CREATE A WINDBREAK THAT PROTETS EXPOSED SKIN
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INDUSTRY-LEADING UNDERSTANDING OF DOWN INSULATION
TEHNOLOGY
• HUTTERITE DOWN : THE MOST PREMIUM CANADIAN DOWN AVAILABLE
CANADA GOOSE
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TARGET MARKET
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COMPETITIVE CLIMATE
CANADA GOOSE
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CLOTHING TRENDS WITHIN CHINA
• CHINESE COUNT FOR 47% OF THE WORLDS LUXURY GOODS PURCHASED (2013)
• $102 BILLION SPENT ON HIGH-END ITEMS & GROWING
• PRICE SENSITIVE BUT BRAND CONSCIOUS
• WILLING TO PAY A PREMIUM FOR BRANDS THAT SIGNAL A HIGHER SOCIAL &
ECONOMIC STATUS
• INFORMED, SOPHISTOCATED, ACTIVE
• ADMIRE WESTERN LIFESTYLE, BELIEVE THEIR PRODUCTS ARE BETTER QUALITY
• LOVE BRANDS WITH A STRONG STORY AND HERITAGE
CANADA GOOSE
• TEENS WANT TO BE INDIVIDUALIZED, STAND OUT
• XIAO QINXIN : LITTLE FRESHNESS
• ZHONG KOUWEI : HEAVY FLAVOR
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TRADITIONAL HANFU DRESS : TRADITIONAL LOOSE-FITTING KIMONO-STYLE
DRESS
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DESIGNER RESPIRATORY FACE MASKS
OUR NEW PRODUCTS
CANADA GOOSE
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ENTRY STRATEGY
THANK-YOU!