Transcript Norway-tourism-South Carolina

Norway as a travel destination
Norway’s location
Alta
Tromsø
Bodø
Steinkjer
Molde
Ålesund
Trondheim
Tynset
Førde
Hermansverk
Bergen
Stavanger
Kristiansand
Tinn
Drammen
Tønsberg
Skien
Arendal
Lillehammer
Hamar
Oslo
Sarpsborg
Vadsø
The most significant sectors in
Norway’s economy
Food &
agriculture
Travel &
tourism
Oil & gas
Health
Energy &
Environment
ICT
Seafood
Maritime
Culture &
Leisure
First,
a few
statistics!
Norwegian travel and tourism industry
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The travel and tourism industry accounts for 3.3 % of
gross domestic product (GDP) and 6.6 % of total
mainland employment
The industry employed 159.400 people (equivalent to
132.000 full time)
Foreign tourists had 8.4 million overnight stays in 2010
Vision
In other words,
an important
industry!
Common facts
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A small country (4,8mln people)
Not a well known country; an even
less well known travel destination
Knowledge of Norway is low
International competition is fierce
NORWAY HAS BEAUTIFUL,
MAGNIFICIENT
AND CLEAN NATURE
COMMON ASSOCIATIONS
NORWAY
IS COLD, EXPENSIVE,
OF NORWAY
DARK AND FAR AWAY
Norway described by its
citizens
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Fresh: healthy, new, unexplored,
unspoiled, clean, refreshing, authentic
Genuine: natural, real, authentic,
honest
Friendly: hospitable, empathic,
sympathetic
Innovative: creative, exciting,
surprising, modern
Short movie!-Norway in Motion
NORWAY IS FRESH, GENUINE,
FRIENDLY AND INNOVATIVE
Attractions worth-visiting
The fjords and
mountain landscape
The mountains
and wilderness
The coast and
coastal heritage
Arctic Norway
Fjords and mountain landscape
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Beautiful, spectacular and dramatic nature
Mighty mountains that drop straight down
into the sea
Waterfalls and glaciers
Clear and vibrant colours
Pure, clear and fresh air
Villages snuggling between steep valleys,
farms clinging tightly to the mountains
Genuine and authentic
Mountains and wilderness
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Wide plains, mountain plateaus, rounded and
beautiful formations
Clear and vibrant colours
Pure, clear and fresh air
The endlessness of nature – untouched, clean and huge
People use the mountains actively for work and play
Activities, sports and tracking all year
The warmth of the mountain cabin
Genuine and authentic
Coast and coastal culture
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The long, long coast and the splendour of the islands
Varied nature – the skerries and mountains that drop
straight down to the sea
Living fishing villages and coastal culture. Towns and
commerce. Residents and workers
Genuine and authentic
Nature and its forces. Huge, powerful and “untamed”
Fresh, pure and ever-changing
Arctic Norway
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Summer: Midnight sun - “white nights” – light, warm nights
Arctic winter with lots of snow, dramatic weather, Northern
lights, and blue, cold days
Extremes of climate; changes from harmonious to wild
Last wilderness in Europe with arctic fauna
Wild, beautiful and jagged alps, magnificent mountains and
fjords, glaciers, waterfalls and rivers
A fight for survival; nature is king, shaping people and society
Arctic art and culture; Sami people and Finnish Norwegians
Excitement and adventure in safe and well organized settings
Norway’s advantages
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Fresh and clean air and water
Magnificent, beautiful and varied
nature
Unique natural phenomena
Modern people living in and with
nature
The feeling of experiencing the
forces of nature on your body
Norwegian flora and fauna
-Endangered spieces: brown bears, polar bears,
wolves, fin whales, sperm whales, blue whales,
bowhead whales
- Profusion of berries- blueberries, cranberries,
cloudberries, moltebær
Norwegian Outdoor Activities
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The Northern Lights
Northern lights
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Jaw-dropping, mystical moments
Most frequent in late autumn, winter
and early spring
October, February and March are
the best months for observations
Highest frequency is between 6pm
and 1am
The best places are above the Arctic
Circle
Northern lights are to be associated
with Norway
Short movie!-Northern Lights
The midnight sun
The duration of the midnight sun depends on how far north
you are. At the Arctic Circle in you can see the midnight sun
from 12 June to 1 July, at the North Cape from 14 May to
29 July, and at the North Pole the sun does not set for six
months
Time
for
a break?
18 National Tourist Routes
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Beautiful, grandiose and varied
natural scenery
The driving experience should exceed
expectations
THE NATIONAL TOURIST ROUTES IN
Architect-designed
stops
lay-bys
NORWAY
ARE EIGHTEEN
BEAUTIFUL
LET US TAKE
A LOOK
ATand
SOME
OF
International
calibre
art
STRETCHES OF
ROAD
THROUGH
THEM
Information
enhance the NATURE
THE BEST OFtoNORWEGIAN
experience
National Tourist Routes in Norway
turistveg.no
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18 National Tourist Routes
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Norwegian Public Roads Administration
From 1994 to 2016 total investments of
NOK 2.05 billion
A total of 1,600 kilometres
18 National Tourist Routes
BEAUTIFUL, GRANDIOSE AND
VARIED NATURAL SCENERY
EXCEED EXPECTATIONS
ARCHITECT DESIGNED
INTERNATIONAL CALIBRE ART
Questions?
Now is not
a bad time
to ask
Thank you
for your
attention!