Transcript TSA - Parliamentary Monitoring Group

Update on the Tourism Satellite Account
Tourism Portfolio Committee
12 October 2010
… background
• Although the Tourism-industry is not explicitly recognised in the
Standard Industrial Classification of all Economic Activities (SIC), there
is little doubt about the growing importance of economic activity relating
to this industry;
• The increased awareness has prompted the development of various
techniques by a number of countries and international agencies to
R?? impact;
measure tourism’s (social-) economic
• These developments are centered on the System of Tourism Statistics
(STS). A STS comprises three aspects i.e.:
 Tourism Satellite Accounts (TSA);
 Balance of Payments for Tourism (BoPT); and
 Labour Accounts for Tourism (LAT).
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… background (cont.)
• In the past, the description of tourism focused on, amongst others, the:
 characteristics of visitors;
 conditions in which they travelled and stayed;
 purpose of their visit etc.
• Today, there is an increasing awareness:
R?? and can play (directly or indirectly)
 of the role that tourism is playing
in the economy in terms of:
 generation of value added;
 employment;
 personal income;
 government income, etc.
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… what does a TSA do?
• It is a statistical instrument used to measure the size of the tourism
industry’s contribution to the economy of a country according to
international standards of concepts, classifications and definitions;
• Allow for valid comparisons with other industries and eventually from
country to country and between groups of countries;
• Fundamental structure of a TSA is based
on the general relationship
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existing within an economy between the demand of goods and services
generated by tourism on the one hand and their supply on the other hand –
it therefore brings together the demand- and supply side of the tourism
industry;
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… why a TSA (cont.)
• A TSA provides a framework for policy analysis of issues related to
tourism economics, as well as for model-building, tourism growth analysis
and productivity measurements;
• A TSA is constructed using official data and not modeling techniques;
• The main purposes of the TSAs are to:
 analyse in detail all the aspects of demand for goods and services
which might be associated with tourism within the economy;
 observe the operational interface with the supply of such goods and
services within the same economy of reference; and
 describe how this supply interacts with other economic activities.
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… what does it all mean
Once all the tables of the TSA have been completed we will
be able to measure:
 Tourism’s contribution to Gross Domestic Product;
 Tourism’s ranking compared to other economic
industries;
 The number of jobs created by tourism in an economy;
 The amount of tourism investment;
 Tax revenues generated by tourism industries;
 Tourism consumption;
 Tourism’s impact on the country’s balance of payments;
 Characteristics of the human resources in the tourism
industry.
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… the key role-players
The success of the TSA process in SA rests on the inter-institutional committee
Working team
Construct the TSA
Collect and provide data
Stats SA
SAT
SARB
DHA
dti
SARS
NDT
Treasury
Other
industry
players
Users
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… link with policy
The main objective of the Department of Tourism is to increase
tourism’s contribution to:
• economic growth
• job creation
Whilst the main measurement of the Tourism Satellite Account
is the direct contribution of tourism to:
• economic growth
• job creation
The TSA therefore gives the official statistics on, inter alia:
• whether the tourism sector is reaching these targets or not;
• which industries contributes the most/least to these targets.
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… South African Tourism Industry Strategy 2015 Responsible
Growth Objectives
Develop and monitor a
composite tourist
satisfaction index and
aim for significant
improvement
9m domestic holiday trips pa
35% of bed-nights outside
of main provinces
13,5m total
10m Africa
3.5 m overseas
Define decent work
and strongly
promote
compliance, aiming
for 100%
Tourism is seen as an
attractive career choice
with good career
progression, resulting in
more students taking
tourism disciplines and
better industry retention
12% pa average growth
45,5 m trips
55% of popn
2005 (Direct contribution):
GDP: 3,0%
Employment: 527 630
R125bn
3,5% of GDP
800 000 jobs
70% compliance with the
tourism charter by 2015
Thank you
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