Coming to America example presentation
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Coming to America Agency
Bringing international companies to the US since
2014
Welcoming Indofood
Indofood to America
Proposal to move from Indofood from
Indonesia to Phoenix, Arizona
New opportunity available for large
source of income
New Proposed Company
Changes
Changes culture from Indonesia to
American by simplifying the logo
Current Indonesia
Economy
GDP- 868.3 billion US dollars
Unemployment Rate- 5.9%
Cost 49% more to live in Phoenix
rather than Jakarta
Projected Indonesian
GDP
Current United States
Economy
Current GDP- 16.8 Trillion
Our GDP has increased by 1.05 trillion
in the last 5 years and is continuing to
rise.
Current Unemployment Rate- 5.8%
United States GDP
Growth Rate
Comparing Economies
1 US Dollar = 61.81 Rupiah
1 Rupiah = .01618 US Dollars
0-5% Tariff between US and
Indonesia
Indonesia minimum wage- $3.28 an
hour (202.73 Rupiah)
US minimum wage- $7.25 an hour
(448.12 Rupiah)
Currency Converter between US
and Indonesia
United States Outlook
Always will be market for quick,
easy food
College students expected to grow by
14% in the next 10 years (target
population)
(20.2 million undergraduates)
Welcome to Phoenix!
Current Population- 1.513 million
Target Population- College Students
(Arizona State)- 76,771
Unemployment rate- 6.4%
Forbes- 56th best city for business
Why Phoenix?
Large young adult population
Opportunity for jobs for the city
Opportunity to expand within the
United States
29.2% college student population
New Location Suggestions
671 E Apache Blvd, Arizona State
University, Tempe Campus, Tempe, AZ
Suggested Location
Next to Walmart on campus
Large amounts of daily visitors
Target population present
Cheap option for grocery shoppers
Suggested Location
411 N Central Ave, Phoenix, AZ
Suggested Location
Near the on-campus bookstore
Large amounts of college student
visitors daily
Located in a well populated area
Arizona Statistics
Corporate Tax rate of 6.968%
Total Taxes- 39.5%
Higher than Indonesia (25%)
Projected 1.1% increase in GDP
Job Opportunities
Opportunities for employees in the
store
Managerial positions available
More expensive to pay workers in
America
Contrasting Cultures
United States- American has strong
western, Christian influences
Indonesia is in the middle of a
trading route in East Asia exposing it
to many different Asian Cultures
Competition
Instant Ramen- 3.9 billion products
consumed in the US in 2012
Shows large market for quick and
easy food
Profits/ Expenses
$1.39 per unit= 85.92 Rupiahs
Cheaper to make in Indonesia and
ship to the U.S.
8 hour work day= 3,584.98 Rupiahs
8 hour work day= $58
Interest Rates
Comparison
Indonesia interest rates- 11.7%
United States interest rates- 3.3%
Great time to relocate
Inflation Rates
Indonesia inflation rate- 6.23%
US inflation Rate- 1.7%
Much less within the United States
SWOT Analysis
Strengths
Weaknesses
Product
variety
Prices compared to
competitors
Quality, cheap food option
Establish export trade with the Lack of brand name
United States
Opportunities
Threats
Few
Poor
competitors
Large college population
Cheap to import
exchange rates
Higher corporate taxes
Higher minimum wage
Indofood Commercial
Works Cited
http://www.indofood.com/
www.x-rates.com
http://www.tradingeconomics.com/indonesia/inflati
on-cpi
http://www.bizfilings.com/toolkit/sbg/taxinfo/state-taxes/business-income/arizona-taxes-onbusiness-income.aspx