Transcript Annex 30-4 - KnowInG Project

Enhancing Cultural and Creative Activities
in a Touristic Region
KnowInG | Launch Conference
Palermo, Sicily | November 30, 2010
University of Algarve
Division of Entrepreneurship and Technology Transfer (CRIA)
Luís Rodrigues
ALGARVE
• the most southern region of Portugal
• 430.084 residents
- population increased in the last decade
- large community of foreign residents
• Faro is the Capital of the region
(public services, airport, university)
• 16 municipalities
• Climate: Temperate. Mediterranean characteristics
• Tourism is the main economic activity:
•
- 60% of total employment
- 66% of regional GDP
One of the finest golf destinations in Europe
5 MILLION TOURISTS PER YEAR!
WHY? Easy to reach, a lot to offer
Sun (3000 hours) and Beaches
Golf
Sports and Adventure
Business and Leisure
Culture and Tradition
Nature and Landscape
In addition
Safety
Health Care & Wellness Facilities
Friendly and Authentic People
Cosmopolitan Atmosphere
Gastronomy
Cultural Diversity and Events
R&D Centers
Libraries, Theaters, Cinemas
www.visitalgarve.pt
QUALITY OF LIFE
MEASURED BY THE
AMOUNT
OF DIFFERENT
EXPERIENCES AVAILABLE
IMPORTANT TO ATTRACT CREATIVE CLASS
THE UNIVERSITY OF ALGARVE
Founded in 1979. Public Institution.
Main research and teaching areas
• Marine Sciences
• Arts and Culture
• Tourism and Regional Development
• Agro-food Engineering and Technology
• Health Sciences (new and innovative medicine course)
Offers research opportunities in several areas
Annual Budget: 60 million €
UNIVERSITY: SOURCE OF CREATIVITY
7201
Undergraduate students
807
Master students
372
PhD students
450
Research staff
8
Research centers
20
Research and development centers
+ 350
Scientific papers published (2009)
MANY IDEAS,
RESEARCH
OPPORTUNITIES
AND
CREATIVITY!
10% OF UALG STUDENTS COME FROM ABROAD: 54 COUNTRIES
(ENERGETIC, TOLERANT AND MULTI-CULTURAL ENVIRONMENT
ON CAMPUS)
(VISITORS + RESIDENTS) + ACADEMIA (KNOWLEDGE)
PEOPLE
WITH
IDEAS
CREATIVE
ACTIVITIES/ BUSINESSES
YET, A LOT TO BE DONE
THE REGION HAS POTENTIAL TO DEVELOP
CULTURAL AND CREATIVE BUSINESSES
ANCHORED IN TOURISM
2 EXAMPLES:
1 PUBLIC (MUNICIPALITY OF LOULÉ)
1 PRIVATE (NATURA ECO-TOURISM)
MUNICIPALITY OF LOULÉ
A DIFFERENT AND UNIQUE MUSIC FESTIVAL
www.festivalmed.com.pt
MUNICIPALITY OF LOULÉ
WHAT: One of the biggest WORLD MUSIC Festivals
HIGHLIGHTS: World Music; Gastronomy Shows; Plastic Arts; Street Animation;
Dance; Handicraft; Workshops and Exhibitions
PURPOSE: Promote the culture/ traditions of the Mediterranean countries
WHERE: Historical Centre of Loulé
WHEN: End of June
GOALS:
• Promote the town of Loulé;
• Qualify and differentiate the touristic offer
• Promote and revitalize the historic centre of the city through cultural
dynamization
www.natura-algarve.com
ADDING VALUE TO TOURISM:
• Qualified Staff - Certified Tour Guides
• Connection to R&D Institutions (Marine
Sciences)
• Educational Activities especially designed to
meet schools programs
• Materials/contents in braille
• Partnerships with environmental associations
• High quality equipments and services
RICARDO BARRADAS (31 YEARS OLD)
EDUCATION
Degree in Physical Education. Master in High Performance in Sports
OPPORTUNITY
Boat tour services were all very similar and poor.
IDEA
Occured in Barcelona. Winner Business Idea Competion - 2007.
COMPANY CREATION 2008
ACTIVITIES
Natura Schools; Natura Eco-tourism; Natura Groups and SME´s (Team Building and Team Fun)
SERVICES
Eco-Tourism Activities in Algarve (Land and Sea), with a Strong Cultural and Educational Component
SUPPORT FROM UALG/CRIA
Business Plan and Incubation; Licencising; EU Funding (Application);
Contents and Research (Marine Sciences Center)
A LOT TO BE DONE (2)
ALGARVE NEEDS TO:
•
•
•
•
Retain and attract creative people
Diversify regional economy
Keep on promoting an entrepreneurial culture
Define a public strategy and policy to nourish cultural and
creative activities (long term)
WHAT CAN WE DO?
KEEP ON PROMOTING ENTREPRENEURSHIP
GOAL : 80% of the students of all degrees WILL attend an
entrepreneurship course by 2013
TOOL: BUSINESS IDEA COMPETITION
(SHORT TRAINING PROGRAM)
FOCUS: Cultural and Creative Activities/ Businesses
INFLUENCE CHANGE: NEW POLICIES
KnowInG = Opportunity
GOOD IDEAS ARE MEANT TO BE IMPLEMENTED!
THANK YOU! Grazie!
Luís Rodrigues |[email protected]
'A creative cluster includes non-profit enterprises, cultural institutions, arts venues
and individual artists alongside the science park and the media centre. Creative
clusters are places to live as well as to work, places where cultural products are
consumed as well as made. They are open round the clock, for work and play.
They feed on diversity and change and so thrive in busy, multi-cultural urban
settings that have their own local distinctiveness but are also connected to the
world'.
Concept of CREATIVE CLUSTER, UNESCO