Transcript Exemplar2

Costa Rica
Canada
VS
Kristen Sperduti & Stephanie Pellegrini
Mr. Schoenhardt
BBB 4M
Thursday, March 5th, 2009
Table of Contents
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Introduction………………………………………………..4-5
GDP………………………………………………………….6
GDP per Capita……………………………………………..7
Unemployment Rate……………………………………….8
Infant Mortality Rate………………………………………..9
Population………………………………….......................10
Population Growth Rate………………………………….11
Inflation Rate……………………………………...............12
Key Industries……………………………………………..13
Currency Value…………………………………...............14
Age Structure………………………………………………15
Summary…………………………………………………...16
Conclusion…………………………………………………17
Works Cited………………………………………………..18
Introduction
The Cirque du Soleil, meaning ‘circus of the sun’, originated in
1984 in Quebec, starting with a group of 20 street performers. Since
then, Cirque du Soleil has become one of the world’s largest
entertainment organizations, employing over 4 000 people from over
40 countries around the globe. It has been viewed by more than 90
million people in 200 different cities worldwide. They perform
approximately 20 shows a year and have received countless
impressive awards.
Their mission is “To invoke the imagination, provoke the
senses, and evoke the emotions of people around the world”.
Each performance tells its own unique story, deriving from
different cultures around the world. Every show incorporates the
use of live music, theatre, and lighting to captivate the audience.
There are no curtains, multiple props, and every act includes the
talent of flexibility, leaving the spectators completely awestruck after
every show.
Intro Cont’d
Costa Rica is a country located in Central America,
consisting primarily of Spanish ethnicity. Costa Rica
means ‘rich coast’, as it has a $1.9 billion per year
tourism industry and is the most visited nation in the
Central American region. Costa Rica will be compared
to Canada according to GDP, GDP per capita,
unemployment rates, infant mortality rate, population,
population growth rate, inflation rate, exports, imports,
HOUSEHOLD INCOME, education ( educated people
will be more willing to spend money, is high class show =
ppl with higher income), disposable income
GDP
Description of
feature
In Canada
In Costa Rica
Significance
to the two
countries
Why is the
information
pertinent to
the expansion
of the Cirque
The total
market value
of all the
goods and
services
produced
within the
borders of a
nation during
a specified
period of time
$1.336 trillion
$49.73 billion
Canada has a
significantly higher
GDP than Costa
Rica, meaning
that they have a
strong, healthy
economy,
resulting in a
better standard of
living. Relatively
speaking, it
means that
ultimately Canada
is a wealthier
nation than Costa
Rica.
According to
these facts, it
appears as
though it would be
more beneficial for
Cirque du Soleil to
establish a
permanent
location in
Canada. This is
because Canada
is a wealthier
nation and has the
ability to support
the company
better.
GDP per capita
Description of
Feature
In Canada
(PPP)
In Costa
Rica
(PPP)
Significance to
the two
countries
Why is the
information
pertinent to the
expansion of the
Cirque
GDP of a
nation divided
by population
$40, 200
$11, 900
Canada has a
higher GDP per
capita, meaning
that on average,
every person
makes $28 300
more than the
average Costa
Rican. This
means that
Canadians are
able to afford
more luxuries
than Costa
Ricans.
This information
shows that once
again, Cirque would
benefit from situating
in Canada rather than
Costa Rica, because
the average
Canadian makes
enough money to
indulge in luxuries
such as
entertainment.
Therefore, they are
more likely to be able
to afford tickets to the
shows. Costa Ricans
may not be able to
afford tickets.
Unemployment Rate
Description of
Feature
In Canada
In Costa Rica Significance to the two
countries
The number of
people who are
unemployed in
an area, the
percentage of
the total labour
force
6.1%
5.6%
Costa Rica has a lower
unemployment rate than
Canada, meaning that a
higher percentage of the
total labour force are
employed. A higher
percentage of people in
Costa Rica have jobs;
however, based on
previous knowledge, we
know that they are paid
less money, therefore
they do not necessarily
have more disposable
income.
Why is the
information
pertinent to the
expansion of
the Cirque
This information
illustrates that
because a higher
percentage of the
labour force in
Costa Rica are
employed, Cirque
du Soleil stands a
higher chance of
being successful
at this location.
This is because
with more people
working,
entertainment will
be in higher
demand
Infant Mortality Rate
Description of
Feature
In Canada
In Costa Rica
Significance to the
two countries
Why is the
information
pertinent to the
expansion of the
Cirque
The amount of
infant deaths per
1000 live births
5.08
9.01
Costa Rica has a
higher infant mortality
rate than Canada,
which signifies that
their health care
systems and
availability of doctors
is not as efficient as
Canada. This also
represents the wealth
of each nation and the
population’s ability to
afford the required
services.
Because Canada
has a lower infant
mortality rate,
Cirque du Soleil
would benefit from
locating in Canada,
rather than Costa
Rica, because this
means it has a
more developed
economy and
therefore the
population has
more disposable
income.
Population
Description of
Feature
In Canada
The total number 33, 212, 696
of people who
inhabit an area,
region, or country
In Costa Rica
Significance to the Why is the
two countries
information
pertinent to the
expansion of the
Cirque
4, 195, 914
Canada has a
significantly larger
population than
Costa Rica,
meaning that there
are more people
living there.
A larger population
means larger
audiences and
more ticket sales
because there are
more people to
attract. Canada
appears to be the
better of the two
countries to
establish a
permanent show
because there are
more people to
watch them.
Population Growth Rate
Description of
Feature
In Canada
In Costa Rica
Significance to the
two countries
Why is the
information
pertinent to the
expansion of the
Cirque
The change in
population over
time
0.83%
1.388%
Costa Rica has a
higher population
growth rate than
Canada. This means
the in the future, its
population is
continuously
increasing at a faster
rate than Canada is.
Costa Rica has a
faster expanding
population, meaning
that in the future
there will be more
people to buy tickets
to Cirque shows. A
continuous increase
in population
potentially means a
continuous increase
in ticket sales.
Inflation Rate
Description of
Feature
In Canada
In Costa Rica
Significance to the
two countries
Why is the
information
pertinent to the
expansion of the
Cirque
The percentage
increase in the
price of goods
and services
usually annually
3%
13.4%
Costa Rica has a
substantially larger
inflation rate than
Canada. This means
that the cost of
products and services
increases, and there
is economic unrest
which forecasts
recessionary times to
come.
Based on this
information, people
living in Costa Rica
will have less
disposable income
to spend on
entertainment, as
the cost of
necessities will go
up. It would be more
beneficial for Cirque
du Soleil to locate in
Canada because it
has a more stable
economy.
Key Industries
Description of
Feature
In Canada
Major
Automotive,
industries that
agriculture,
are important to manufacturing
a countries’
economy
In Costa Rica
Significance to
the two
countries
Why is the
information
pertinent to the
expansion of
the Cirque
Tourism,
agriculture,
electronics
Costa Rica’s
number one key
industry is
tourism, versus
Canada’s which
is automotive.
Although Canada
has many key
industries,
tourism is not
one of them.
Tourism is mainly
for entertainment,
and tourists are
looking to spend
money and enjoy
themselves.
Cirque du Soleil
would attract a lot
of tourists and be
successful in
Costa Rica
because of their
success in that
industry.
Currency Value
Description of
Feature
In Canada
(per 1 US $)
In Costa Rica
(per 1 US $)
Significance to
the two
countries
Why is the
information
pertinent to the
expansion of the
Cirque
The value of a
nation’s money
relative to the
US dollar
1.0364
dollars
529.62
colones
Canadian
currency is worth
more than Costa
Rican currency,
which means that
American money
will go farther in
Costa Rica than
in Canada.
Most of the tourists
that go to Costa
Rica are Americans
and have American
currency. This
means they will
have more money
to spend in Costa
Rica for their own
personal
enjoyment. This
means they can
afford tickets to the
Cirque du Soleil.
Age Structure
Description of
Feature
In Canada
In Costa Rica
Percentage of
0-14 yrs: 16.3% 0-14 yrs: 27.2%
population
between certain 15-64 yrs:
15-64yrs:
age categories 68.8%
66.8%
65+ yrs: 14.9%
65+ yrs: 6%
Significance to
the two
countries
Why is the
information
pertinent to the
expansion of
the Cirque
The population of
people between
15-64 years of
age is higher in
Canada than in
Costa Rica. This
is significant
because the key
demographics of
the show are for
ages 18-49.
The highest
percentage of
people in the
audience of
Cirque shows is
between the ages
of 18 and 49.
Therefore, there
is a higher
percentage of
people in the
target age range
in Canada than in
Costa Rica.
Summary
After comparing the key economic factors of Canada and Costa Rica, it can be concluded that both
countries have a high standard of living, and each have their own unique strengths and
weaknesses. Costa Rica is a less wealthy nation, and on average, individuals living in Costa Rica
are less wealthy than those in Canada. A higher percentage of people in Costa Rica are
employed; however, it can be assumed that because the GDP per capita is lower than Canada’s,
Costa Rican’s are getting paid less, and therefore have less disposable income. The infant
mortality rate is higher in Costa Rica, therefore we can conclude that this is a less developed
nation, and less services are available to them, in comparison to Canada. Canada’s population is
larger than Costa Rica’s; however, Canada’s land mass is also much larger, meaning Costa Rica
is more densely populated. Costa Rica has a larger population growth rate than Canada, which
means that they are increasing at a faster rate and will continue to expand in the future. Inflation
rates are also higher in Costa Rica, meaning that there is a higher chance of a future recession
because the prices of goods and services are not stable. This also means that people in Costa
Rica have less disposable income because the price of necessities also increases. One of the
most important key industries in Costa Rica is tourism, which links directly to entertainment, the
key niche market that Cirque du Soleil is appealing towards. Canada’s key industry is automotive.
When comparing to the cost of one US dollar, Costa Rica has a lower currency value than
Canada does. This means that American money from tourists ‘goes further’ in Costa Rica. This
disposable income is most often spent on entertainment. Lastly, a higher percentage of
Canadians are within the key demographics that Cirque du Soleil targets, meaning that Cirque du
Soleil would be more popular in Canada than in Costa Rica.
Conclusion
After extensive analysis of both Canada and Costa Rica, we have
decided that it would be beneficial for Cirque du Soleil to establish a
touring show in Costa Rica. This is because on average, most
people that would attend these shows would be tourists who are
looking to spend their disposable income on entertainment while on
vacation. Costa Rica is a country centered around tourism, and
Cirque du Soleil would be successful because there would be high
demand for entertainment. We have decided not to place a
permanent show in Costa Rica because we feel that the economy
and population cannot support it themselves.
Works Cited
"About Cirque du Soleil." Cirque du Soleil. 2009. Cirque du Soleil. 5 Mar 2009
<http://www.cirquedusoleil.com/en/about/intro/intro.asp>.
"Canada." The World Factbook. 24 Feb 2009. Central Intelligence Agency. 5 Mar
2009 <https://www.cia.gov/library/publications/the-worldfactbook/geos/ca.html>.
"Costa Rica." The World Factbook. 24 Feb 2009. Central Intelligence Agency. 5 Mar
2009 <https://www.cia.gov/library/publications/the-worldfactbook/geos/cs.html>.