Transcript Communicating Structural Funds during the global downturn

Communicating Structural Funds
during the global downturn
Carleen Kelemen, Director
The Convergence Partnership Office for Cornwall and the Isles of Scilly
15 June 2009
• economic and financial reality
Title
• programme’s ambitions
• lessons learnt from communicating
Who are the key audiences?
1. Business community – the economic
lifeblood of the region (1.67)
2.Title
Stakeholders – the Convergence
‘family’ (2.54)
3. Local people – the individuals and
communities who will benefit (2.70)
4. National and international audiences
– the outsiders’ perception of our region
(3.81)
5. Young people – the future of Cornwall
and the Isles of Scilly (4.11)
What are our values?
Transformational
Accessible
Clear and straightforward
Businesslike
Real-world, commercial
Innovative
Knowledge-led,
technological
Aspirational
High-value, ambitious,
inspiring
Joined up
Interconnected, symbiotic,
a partnership
1. respect your audience
2. common values
Title
3. set the context
4. touch base with reality
5. consistent
6. facts
7. maintain the journey
Source: The Economist
The World Economy in 2008 –
every picture tells a story!
Courtesy of the Bank of England
Source: The Economist
Source: The Economist
With kind permission of Sam Carnell
Cornwall’s GDP per head as % of the EU average
?
2005
77.4
75
2001
73.9
1999
69.8
“Establish the momentum for
transforming the economy that
will make a long term difference
to the people of Cornwall and
the Isles of Scilly.”
Intelligent
commissioning
ERDF Convergence
•
Innovation and Research and Development
•
Enterprise and Investment
•
Transformational Infrastructure
•
Unlocking the Economic Potential of Place
ESF Convergence
•
Tackling barriers to employment – improving
employability and skills of unemployed and inactive
people; tackling barriers to work.
Convergence is for the people of Cornwall and the
Isles of Scilly.
•
Improving the skills of the local workforce – support
those already in employment to improve their skills to
remain and progress within the labour market.
The Convergence Investment
Themes
• tell them what they need to know
Title
• tell them
• tell them what you told them
“… a set of ideals that continue to stir
our collective conscience; a common
set of values that bind us together
despite our differences …”
From “The Audacity of Hope”
by Barack Obama