Transcript All you wanted to know about Halal

Global competitiveness
needs more then Halal
Certification
By
Mohamed El-Mouelhy
Chairman
Halal Certification Authority Australia
Muslim Population
50.70 Million
12.3Million
1237 Million
471Million
3.07Million
0.60Million
World Muslim Population
Year 2006 (M) Muslim (M)
(M)%
3,970.50
1,237.36
31.16
AFRICA
923.20
470.92
53.18
EUROPE
737.70
50.70
6.93
NORTH AMERICA
331.50
12.30
2.15
SOUTH AMERICA
566.05
3.07
0.54
33.54
0.60
1.79
6,313.78
1,789.77
28.35
ASIA
OCEANIA
TOTAL
The total Muslim population is increasing at the rate of 2.9% p.a. according to the US
Centre for World Mission 1997 Report.
Source: www.Islamicpopulation.com
Potential Muslim Customers
Europe/US
%
US
4.1
France
10
Netherlands 3
Germany
3.7
UK
2.7
Italy
2.4
Sub-Continent
Mus (m) GDP/pp
12
$37,200
6.1
$25,400
5.4
$25,000
2.8
$24,400
2.6
$23,800
1.4
$23,100
Asia
Singapore
Japan
Brunei
Malaysia
Thailand
Philippines
Indonesia
% Mus (M)
17
.7
.14
1.8
67
.3
59
15.4
10
6.5
14
10.4
88
195.3
Sri Lanka
India
Pakistan
Bangladesh
%
9
14
97
88
Mus (M)
1.7
133.3
125.4
104.6
GDP/pp
$3,550
$2,700
$2,100
$1.750
Middle East
GDP/pp
$27,500
$25,900
$18,600
$11,300
$ 7,700
$ 4,800
$ 3,900
%
UAE
96
Qatar
100
Bahrain
100
Kuwait
89
Saudi Arabia 100
Egypt
94
Jordan
95
Mus (M)
4.6
.8
.7
2.6
24.6
70.8
5.5
Source: www.islamicweb.com
GDP/pp
$24,800
$21,300
$16,100
$16,000
$11,500
$ 3,800
$ 3,600
Market Segments
Food
Cosmetics/Toiletries
 Raw Materials
 Semi Processed
 Raw Materials
 Semi Processed
 Bulk Manufacture
 Retail
 Retail
Pharmaceuticals
 Raw Materials
 Semi Processed
 Retail
Cleaning
 Bulk
 Retail
What You Need
• It is imperative for manufacturers wishing to
gain a foot hold in the Halal market place to
be mindful of Muslims’ religious
sensibilities.
• Remember, Halal can be eaten by non
Muslims, however Muslims will only eat
Halal.
• If you don’t need a certain certification, that
is exactly what you should obtain because
your competitor is thinking the same.
Next Step
• Seek Halal certification for products
before attempting to sell to Muslims.
• The Halal certification agency you work
with must be recognized in the
countries you are aiming at.
• Certification should be achieved
without complications.
What Halal Certification Entails
1. Investigation of all contents of the product by independently
communicating with all suppliers of the components.
2. Investigation of the cleaning procedures used to clean the storage,
production equipment, packaging equipment etc. including all cleaning
materials.
3. Site audits of all production / processing sites to verify their compliance
with Islamic Dietary Laws.
• Delivery and storage components
• Transportation of components from storage to
production
• Preparation of components
• The manufacturing / processing of the product
• Packaging of the product
• Storage and despatch of the product
• Any other products manufactured / processed on the
same site
Benefits of Halal Certification
•
•
•
•
Expanded markets overseas
Strengthen domestic market position
Better management of seasonal trends
Better management of the supply cycle peaks/troughs
• Better management of production cycle
• New Markets
• Capitalising on the country’s advantages
Other Certifications
• Health Certificate and Certificate of Origin:
Obtainable from the authorities in your country.
• HACCP:
Hazard Analysis at Critical Control Point.
• SQF 1000:
Safe Quality Food, for Farmers
• SQF 2000:
For Food Manufacturers and Distributors
• ISO 9000 series
International Standards Organization
• QMS
Quality Management System
• Shop Fresh
For perishable food
Example: Australia’s Advantages
1.Halal Certification
2.Health/Origin Certification
3.HACCP/SQF Certification
4.ISO 9000 Certification
5.Shop Fresh