The Social Cost of e
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Transcript The Social Cost of e
Ministerial Debate on
e-Inclusion
Policy
The social cost of
e-Exclusion
Helen Milner
Managing Director, UK online centres
[email protected]
• UK online centres
– over 6000 centres
– Largest publiclyfunded digital
inclusion initiative in
UK
– two thirds users
socially excluded
– over 3m users (+11m
library ICT sessions)
• www.myguide.gov.uk
– a software interface
to internet
– designed for those
who can’t or won’t
use the internet
– designed and prototyped with users
– 87% user satisfaction
e-Inclusion changes
people’s lives
Digital and social
exclusion are linked
Technology use increases with wealth
2/3 of non-users are economically inactive
62% of people without a qualification are nonusers, compared to 6% with a degree
75% of socially excluded people are not online
Social and digital exclusion
(in the total UK population)
Non-internet user
Internet user
Socially
included
24%
56%
Socially
excluded
15%
5%
e-Inclusion journey
From digital and
social inclusion
Through learning
To confident ecitizen
• Outreach
• Marketing
• Inspiration
• Personal
• Support
• Basic computing
and internet skills
• Access to online
information
• Simple egovernment
• Literacy tasters and
assessments
• Advanced internet
skills
• Online transactions
• Advice and
guidance
• Further learning
• Steps towards
employment
•Jobs
The economic calculator to
measure the value of
digital inclusion (over a
three year period 2008-11)
GDP
boost
per
new
digital
citizen
Number of
new
digital
citizens
The big picture
• macro economics
Total boost to
GDP over
CSR
Model 1: eGEP
(Gov3/UK online centres)
£229
7,000,000
£1,603,000,000
Model 2: Citizen focused
(FreshMinds/UK online centres)
£288
7,000,000
£2,016,000,000
Model 3: ICT Industry
(Gov3/UK online centres)
£237
7,000,000
£1,659,000,000
Model 4: Service transformation
(UK online centres)
£304
7,000,000
Average (although is compound)
£265
£2,128,927,500
£1,851,731,875
How does this help?
It doesn’t …… most decisions are made at a
departmental level
Government usually
works in departments
Education
Health
Employment
Education
20 social impact demonstrator projects (£2.1m)
1 Project in East London targeting families in
poverty with no access to the internet
Free recycled computer and six months internet
in the home, with home support and training
sessions
A mother’s story: East London
Single mother with two daughters aged 12 and 8
Couldn’t afford a computer, keen to know what
children are learning about
Now uses internet for: homework, job search,
health, writing to MP (member of parliament)
“It’s great Rhianna isn’t being left behind or left out
now, but there are still kids in her class that don’t have
computers at home. Rhianna invites them round to
our house to use ours!”
Home Access Taskforce (proposed)
Vision of home access to a computer device and
the internet for all school aged children
Partnership of Government, industry and parents
Value to citizen: £120,000, achievement at age 16
Value to citizen: £82,475, achievement at age 18
Cost saving to Government: £26,300 saving per
persistent truant now attending school
Social
Impact
Demonstrators
Social impact
of digital
inclusion
Measurement framework
Access
ICT proficiency
Use Familiarity Confidence
Cognitive proficiency
Literacy
Numeracy
Visual literacy
Social proficiency
Self-confidence
Families and friends
Civic engagement
Human capital
Social capital
Improved life chances
Income Employment Health Education Housing Crime Living environment
The social value
Improvements for communities: greater cohesion,
greater participation (70% happy to vote online)
Improvements for citizens: self esteem, confidence,
employment (10% found work), family, 81% benefit to life
Thank You
[email protected]
www.ukonlinecentres.com
www.myguide.gov.uk