Transcript Promoting e-business among SMEs

Promoting E-Business among SMEs
Mr. Thomas Ita
Project Manager Internet/Multimedia
MFG Baden-Württemberg - Agency for Media, IT and Film
Baden-Württemberg at a glance
• Unchallenged business opportunities
- Large market
- Strong partners
- Excellent workforce
- Active IT and media community
and
• One of the best places to live and work in Europe
- Rich cultural life
- World-class education
- Fascinating geography: Heidelberg, Black Forest,
Lake Constance
Large market:
“In the middle of it“
• Home of global players, brand leaders and innovative medium sized enterprises
• 8 billion Euro R&D investments each year (3.9 % of GDP) - more than every
other German state, No. 1 among G7 countries
• More patent applications than any other European region:
790 applications per 1 Mio. inhabitants, compared to an average of 152 in Europe
Stuttgart/Karlsruhe
Large market:
“Be where your consumers are“
• High standard of living and spending
• International population: 25% of the Stuttgart population are non-German
• No. 2 in internet usage in Germany
Internet usage
(in % of population)
59 %
32 %
August 2000
October 2002
Strong partners:
“Where innovation grows“
• 61,5 billion Euro annual turnover in the IT and media industry sector
• 22.000 companies in the IT and media industry sector
• About 6% of total workforce employed in the sector of software and IT
services in 2001
• 7% world-wide share in the market for corporate software, second only to
Silicon Valley, Ca.
Active community:
“Working together“
• doIT : IT and Media offensive Baden-Württemberg
- About 430 million Euro investment by the state government until 2006
- Projects focussing on creativity, education, medium-sized enterprises
- Advised by expert council “bits baden-württemberg“
- Office: MFG Baden-Württemberg Agency for IT and Media Development
- Activities:
– ebigo.de: linking old and new economy
– E-Government: improving public services for people and companies
– Networking/Training: workshops and sector events (Learntec)
Active community:
“Sharing visions“
• Baden-Württemberg: Connected
- Leading regional IT-business initiative in Europe
for the promotion of information technology,
software applications and digital content
- Connecting more than 350 high-tech and
industrial companies (i.e. SAP, Porsche,
DaimlerChrysler Venture, HP Germany and IBM
Germany) as well as service providers
- Community consisting of about 2.000 experts
- Supporting young entrepreneurs and working
together with universities and their incubators
throughout Baden-Württemberg
bwcon cluster:
“Corporate software and services“
• Goals
- Strengthen and advance networks
- Facilitate transfer of technology research
- Support of sales potentials
- Improvement of transparency of the market
• Methods
- Rating service for business companies
- Research network
- Research award and congress
Promoting E-Business among SMEs:
“ebigo.de”
• Initial situation
- 400.000 SMEs in Baden-Württemberg
- E-Business offers SMEs great possibilities (creation of value, ability to compete)
- Lack of Know-how concerning special IT and E-Business subjects
• Goals
- Transfer of specific IT and E-Business Know-how
- Facilitate decisions concerning investments
- Connecting supply and demand
- Creation of a strong network (state government, trade associations, CCIs, etc.)
ebigo.de:
“Services for SMEs and providers“
Services for Customers
•
•
•
•
•
•
•
•
•
Content orientated at companies processes
Daily news for SMEs
Best practice examples
Checklists, product tests
Search for service providers
Presentation of requests on blackboard
Examples for contracts
Event calendar
Information on consulting
services nearby
• E-Mail-Newsletter
Services for service providers
•
•
•
•
Service providers database
Search for requests
Presentation of profile and references
E-Mail-Newsletter
Partners for your success in
Baden-Württemberg: MFG and bwcon
• Identification of co-operation partners
• Organising information visits
• Supporting contacts to authorities
MFG Baden-Württemberg
Agency for Media and IT Development
Managing Director: Klaus Haasis
Contact: Dr. Ansgar Zerfaß
Breitscheidstrasse 4
70174 Stuttgart
Germany
Phone:
+49/711/90715-300
Fax:
+49/711/90715-350
E-Mail:
[email protected]
www.mfg.de and www.doIT-online.de
• Connecting enterprises and experts
• Knowledge transfer
• Start-up support
Baden-Württemberg: Connected
Business Association
Managing Director: Klaus Haasis
Contact: Verena Wiedmann
Breitscheidstrasse 4
70174 Stuttgart
Germany
Phone:
+49/711/90715-500
Fax:
+49/711/90715-550
E-Mail:
[email protected]
www.bwcon.de