Transcript Dia 1 - Rijksdienst voor Ondernemend Nederland

Opportunities for
Dutch health sector
entrepreneurs in
China
Health market key figures
2nd market for medical devices
and pharmaceuticals in 2015
Growth rate of 23% over last 5
years
Health expenditure 5.1% of GDP
(300bln euro) in 2011, up to
6.7% in 2015
Health key figures
Life expectancy: 74,8
(Shanghai: 82,5)
Basic insurance coverage 95%
Out-of-pocket spending 45%
85% deaths from NCDs
Aged population >240mln in
2020 or 17,7%
High blood pressure: 200 mln
Diabetes: 90 mln
Smoking: > 50% of adult males
Obesity > 6%
Policy drivers for Health market
Health reform: “universal healthcare in 2020”
1. Basic health insurance
2. Essential drugs list
3. Public hospital reform
12th Five Year Plan
Biotech sector one of 7 ‘Strategic emerging sectors’
2,5 bln euro for innovative drugs and vaccines
22 bio-medical development zones
Welcome partnerships with foreign hi-tech partners to improve
R&D and innovation capacity
Opportunities Health Services
Opportunity: 5YP continues building new hospitals and village clinics
Challenge: public tendering procedures. Project with private hospitals may be easier
Opportunity: huge need for training of doctors, nurses, specialized hospital staff.
Challenge: Language barriers, willingness of hospitals/health bureau to allocate
budget.
Opportunity: e-health and telemedicine: distant patient monitoring and diagnosis,
online consultation.
Challenge: connect doctors and healthcare institutions, interoperability, profitable
business model without reimbursement
Opportunity: Rehabilitation sector (doubling number of facilities by 2015)
Challenge: finding the right partner, lack of understanding of hospitals
Opportunity: ageing population causes huge demand of elderly care solutions.
Challenge: no longterm care insurance, underdeveloped business model and market
Basics of doing (health) business in China
Market entry requires tailor-made strategy for your product:
Distributor? University? Joint venture? Local representative?
See for yourself: visit China, learn about its culture
Take time to meet various partners and build trust
Form a business consortium to cater Chinese preference for ‘total
package’
Follow up during second (and more) visit extremely important: doing
business with Chinese partners means a long-term relationship
Get to know SFDA registration procedures
Take public bidding procedures into account
Example: Medical device market in China
2011:
16 billion EUR in sales revenue
Export value 12 billion EUR
Import 8.5 billion EUR
12 EUR per capita
± 80% high-end market
imported products
Another example: Ageing
Currently ~130 million elderly
In 2050: 330 million 65+
4-2-1 model
Public elderly homes:
18 beds/1000
Homecare (e.g. home diagnostics,
monitoring, sensors)
E-health
Thank you!