Transcript Rural Jul04
Can Internet provide opportunity for the 5 billion unconnected in developing economies to leap-frog Part 2: Applications & Empowering using Rural India as an example Prof. Ashok Jhunjhunwala, IITM, Chennai, India [email protected] Innovative Business Models n-Logue : A Rural Service Provider aggregate demand into a kiosk owned & driven by a local entrepreneur $1000 (including taxes) per Kiosk providing telephone, Internet, multimedia PC with web-camera, printer and power back-up for PC plus Indian language software, video conferencing software, training and maintenance set up by a village entrepreneur on the lines of urban PCOs provides telephone, stand-alone Computer and Internet services needs $75 per month to break even (7cents per person per month) TeNeT Group, IITM July 04, Japan 2 Kiosk: Bouquet of Services (besides telephony) Education Health e-governance Livelihood Entertainment TeNeT Group, IITM July 04, Japan DTP work, games, browsing, emails and video mails add to kiosk viability 3 Customised Courses for Various Age Groups – in Local Language TeNeT Group, IITM July 04, Japan 4 Remote Teaching: Tutorials Science – Long Question B Math – Long Question Social – Map Question Spoken English – Word Split Livelihood – Making a Resume TeNeT Group, IITM July 04, Japan 8 Digital Studio – Training TeNeT Group, IITM July 04, Japan 9 Digital Studio – Low cost Photography Passport Photographs ID cards E- Dr Vet ? In Attapati village Priya’s chicken was limping Photo sent to Veterinary college Identified as Curled toe paralysis Cost for process TeNeT Group, IITM Reduced from $ 5 to 50 Cents July 04, Japan 11 Till recently Eye Ailments that could only be detected this way… An Eye Camp conducted in a Village in Tamil Nadu Remote Eye Care An Online Clinic … Group, IITM 04, Japan *DrTeNeT Mala Fenn is a leading Gynecologist inJuly Madurai 13 Ordinary People too have a Voice … This is Veeramani - a man with disabilities His job was to operate the pump for the Village Overhead Tank The Village Head removed from his job and gave the post to one of his relatives Through the kiosk, he sent an email petition to the Chief Minister’s Cell, attaching a photograph of himself A letter came back from the CM’s Cell asking that he be reinstated e-Government TeNeT Group, IITM July 04, Japan 15 Web- Durbar: DM talks to multiple villages on video TeNeT Group, IITM July 04, Japan 16 Saving Crops and Agri-consultancy Before In a Village in Madurai, the Lady’s Finger (Okra) crop was turning white The problem was sent to the experts at the Department of Rural Extension, Madurai Agricultural College and Research Centre who diagnosed it as “Yellow Mosaic disease” Saving to farmer - $3500 Cost of Information - a dollar After Entertainment – Chiraag Radio TeNeT Group, IITM July 04, Japan 18 Local Internet Newspaper - Chiraag Times TeNeT Group, IITM July 04, Japan 19 TeNeT Group, IITM July 04, Japan 20 Rural Children create computer drawings for greeting cards TeNeT Group, IITM July 04, Japan 21 PC All drawn on a Enabling Technologies & Team Technologies & Team that makes this possible corDECT WiLL RAS & Router Banyan Minnow ISP in a box Midas Nilgiri Billing System Nilgiri Network Management Indian Language Office package Multi-party multi-rate video conferencing Live Lecture Rural ATM Machine Finger print detection Medical Diagnostic kit LCD projection system Web Terminal MeTeL On-line eye-testing Sparse Area Comm System NMSWorks CK OOPS OOPS Vortex HP-IITM Neurosynaptics TeNeT Midas HP-IITM TeNeT TeNeT faculty and 10 companies incubated by it (1000 engineers) working to make the dream true TeNeT Group, IITM July 04, Japan 23 Office package in Indian Languages IITM - Chennai Kavigal Low bit-rate multi-party Video Conferencing (audio + video + chat at 20 kbps onwards) On-line lecturing at low bit-rates TeNeT Group, IITM July 04, Japan IITM - OOPS 25 Financial Services with Banks Kiosk operators to have Credit cards Collect cash from villager and pay online Govt. payments, Telephone bills Kiosk operator to be an agent for agri-crop loans Rural Insurance, Health and Crop Rural low cost ATMs at kiosks Works along with the PC already existing Breakthrough pricing envisaged of $ 1000 IITM-Vortex IITM - NeuroSynaptic Remote Monitoring of patient’s health using wireless A kit consisting of BP, Temperature, ECG measurement and Stethoscope for $ 200 The Future Rural Micro-Enterprises are the Wealth Creators Micro-enterprises need Finance Knowledge and Training Buying & Selling Insurance Can Communications Enable these ? Agriculture Trade & Commerce Animal Husbandry IT-Based Services Agricultural Processing Industry TeNeT Group, IITM July 04, Japan 29 The Dream Current Rural GDP in India = $ 150 Billion For a Population = 700 million people GDP / Person = $ 200 per year Rural Prosperity DOUBLING per-capita Rural GDP $ 400 per person per year TeNeT Group, IITM July 04, Japan 30 Tomorrow’s kiosk Tomorrow the kiosk should become a communication hub: providing 50 telephone and Internet connection in a village a center for virtual university / training center technology support center a support center for Entrepreneurship a banking outlet micro-finance outlet a trading outlet agri-support center a medical support center and more TeNeT Group, IITM July 04, Japan 31 Is this replicable in other developing economies? Replicable Business as drivers for connectivity aggregation of demand where incomes are low technology designed for specific condition can help not necessarily replicable specific technologies and business models TeNeT Group, IITM July 04, Japan 32 To Sum Up Focused & Innovative Approach: Create enterprise and entrepreneurs IT and Communications can not be an end in itself, they can be only a means means to significantly impact lives of rural people Dream of Doubling per capita Rural GDP: Finance, Commerce, Training & Information are key Driving Education, Health and Entrepreneurship is the means Number of innovative technologies and applications catering specifically to Rural areas required TeNeT Group, IITM July 04, Japan 33