Transcript Diapositiva 1

CATALONIA
A LIFESTYLE THAT WORKS
June 2012
CATALONIA
BARCELONA
1.4% of EU-27 population
1.7% of EU-27 GDP
1.3% of EU-27 exports
15% of Spanish population
20% of Spanish GDP
25% of Spanish industry
30% of Spanish foreign trade
Catalonia’s population is similar to those of countries like Bulgaria and Austria. Its GDP is greater than
Finland’s and the Czech Republic’s and similar to that of Denmark. It exports more than Romania and Greece
and about as much as Portugal and Slovakia. Catalan GDP per capita is 14,4% above the European average
(EU-27) and above those of the UK and Italy.
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Area
32,106 km2
Population
7.539 million
Average
temperature
16.17ºC
Average hours of
daylight
12 h 57 min
GDP mp 2011
€ 210.150
billion
Agriculture
(GAV 2011)
0.95 %
Industry
(GAV 2011)
20.30 %
Construction
(GAV 2011)
10.58 %
Services
(GAV 2011)
68.17 %
Tourism
(visitors 2011)
27.9 million
GDP per capita
2011
€ 28,270 /
year
Exports
2011
€ 55.53
billion
Imports
2011
€ 70.85
billion
R&D spending
2010
1.63 % of
GDP
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CATALONIA
BARCELONA
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A metropolitan area similar in size to Frankfurt, Munich and Rome in terms of population (4.8 million)
The 5th most visited European city and 16th in the world
One of KPMG’s (2011) world’s top 10 attractive locations and top 10 Green sites.
Best Southern European city and 2nd Best European region for FDI Strategy (FDI Intelligence, 2012).
2nd world city in International Congresses (ICCA/BTCB, 2011).
Top cruise-ship destination of the Mediterranean.
A venue for major cultural, sports, economic and business events.
Since 1996, Barcelona retains its top
ranking as the best city in Europe in
terms of quality of life for employees.
European Cities Monitor
(Cushman&Wakefield)
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MORE FROM LIFE
MORE FROM BUSINESS
14,000,000
foreign tourists a year visit Catalonia
25% of those who visit Spain,
the 3rd most visited country in the world
5,000,000
foreign visitors a year in Barcelona
the 5th most visited city in Europe
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A hub of high value added industries:
chemicals, pharma, packaging,
agro-food, automobile...
A major pole of attraction for:
health and social services, ICTs,
media, logistics, tourism, education...
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TALENT
educated-creative-work ethic
GLOBAL
connected-mobile-openattractive
BUSINESS-ORIENTED
competitive-dynamic-diverse
technogical-business friendly
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EDUCATED
 13 public and private universities
 more than 221,000 students
 more than 600 different degrees
 campus of International Excellence
 1% of world scientific production (Nature)
 two of the top five best executive education
schools around the world
Each year, more than 3,000
organizations in more than 50
countries choose ESADE to
recruit employees.
Universitat de les Nacions Unides
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780 students attend IESE Master’s
programmes (2011-2012), and
80% of them are foreigners
UNU
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CREATIVE
Creativity and innovation in fields such as graphic
design, art, urban planning, architecture, fashion,
gastronomy, industry…
 large-scale design projects (DHub,
BCN Design Week…)
 50 design training centres
 tradition, knowledge and experience
 design applied to people’s needs
 design studios and corporate design
centres (Alstom, Volvo, HP, Roca…)
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WORK ETHIC
Catalans have an
entrepreneurial spirit
and are focused on
identifying
opportunities and
finding solutions.
An innovative spirit
combined with a
solid and
collaborative work
ethic has allowed
Catalans from all
walks of life to stand
out in their particular
areas of excellence.
Barcelona Supercomputing Center
BarcelonaTech University
A computing capacity of 94,21 Teraflops inside Torre Girona Chapel.
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CONNECTED
80 airlines flying
140 destinations around the world
More than 32 million passengers
Best South European Airport
Best European Cargo Airport
Barcelona is
one of the few cities
in Southern Europe
with full-modal
transport integration
(port, airport,
motorways, railway)
within a
7-kilometre radius,
each with
global connectivity.
One of the main ports on the Mediterranean
Leader on the Mediterranean in traffic of vehicles
Terminals interiors (Saragossa, Lió)), port en xarxa
1st cruise-ship port on the Mediterranean and 2nd in the world
A 259-ha of logistics activity area
 Easy commuting by public
transport (bus, subway, tram)
 Excellent road network
connecting internal market
 Mediterranean Rail Corridor,
EU priority project
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MOBILE
smart city
mobile solutions
m-Transportation
m-Health
m-Contents
m-Payments
m-Education
“ We are thrilled to
announce that Barcelona
will be the Mobile World
Capital for the next seven
years. This is an exciting
time for the city and for the
mobile industry as a whole”
John Hoffman, CEO GSMA Ltd.
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OPEN
Catalan exports (millions of euros)
 Catalonia accounts for 26% of
Spanish exports
 34% af all Spanish exporting
business are located in
Catalonia
2011
 65% of Catalan exports go to
EU markets:
2008
 launching pad to
Mediterranean and Latin
American markets
2006
 almost 500 million consumers
in a 2-hour flight radius
2003
55,524.75
48,866.29
2010
2009
41,460.90
50,514.43
2007
49,678.31
46,775.85
42,360.92
2005
2004
39,121.07
Source: Invest in Catalonia based on data provided by
ICEX-ESTACOM.
37,276.56
2002
2001
2000
0.00
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36,871.94
36,397.29
33,538.34
10,000.00 20,000.00 30,000.00 40,000.00 50,000.00 60,000.00
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ATTRACTIVE
5,061
foreign
companies
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COMPETITIVE
Operational costs are competitive
Office rents
EUR/ sqm year
Electricity prices for industry
Average wage (EUR)
Gas Natural prices for industrial consumers
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DYNAMIC
“The Continental Automotive plant in Catalonia
is a benchmark in lean manufacturing and one
of Europe’s most competitive factories. Our
plant will be directly involved in the production
of hybrid and electric vehicle components,
working on the project together with the R&D
centre in Nuremburg.”
Francesc Xavier Pujol, General Manager
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DIVERSE
Industrial Sectors
22%
22%
12%
11%
10%
7%
6%
10%
Chemicals&Pharma
Metal&Machinery
Food &Beverages
Transport material
Paper &Graphics
Electric&Electronics
Textiles
Other
Service Sectors
ICTs
Trade
Tourism
Design &Engineering
Health&Biotech
Creative industries
Shared services centres
Logistics
Business services
Engineering
Relocation agencies
Human resources
Business associations
Law firms
Telecom&Energy
Consultances
Transport
Availability of providers and suppliers
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TECHNOLOGICAL
Major scientific infrastructures
IDIADA
automotive lab test
ALBA
synchrotron
Scientific
Parks
IBM
CNNC
Supercomputing
Centre
TECNIO’s
100 experts
partners for business
 Leading European hospitals and
research groups
 Active in life sciences and the
creation of biotech companies
 R&D, 1.6% of GPD
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BUSINESS-FRIENDLY
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Tax rebates for R&D&I and environmental issues
Flat rate tax system for non-residents.
Favourable tax system for foreign holding companies.
Fast-track of work and residence permits.
Incentive programmes for job creation.
Invest in Catalonia services
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Information for foreign companies
One-stop-shop for investment projects
Business location services
Financing advice and assistance
Expansion and diversification
Global Partnership
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THEY SAY
“In choosing the location for our flagship customer centre, Fujitsu
placed a high emphasis on strategic qualities including a solutionoriented multi-cultural workforce, high-specification office locations
and a comprehensive infrastructure. In all of these areas, Barcelona
was a stand-out winner.”
Rolf Schwirz, CEO Fujitsu Technology Solutions
“Barcelona is a city with a great influence and international
reputation, which helps when it oomes down to doing
business.”
Julio Rodríguez, CEO Schneider Electric.
“With innovation, investment and great people, you’ve
got all the right ingredients for success.”
Bernard Meunier, General Manager of Nestlé España.
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CONTACT
Tailor-made services
to international companies planning first-time investment in Europe
or looking to expand their activities in Catalonia
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