Transcript Fondo Multilateral de Inversiones (FOMIN)

MINAS GERAIS-BRASIL: A
LOT OF OPPORTUNITIES
SILVANA NASCIMENTO - DEPUTY SECRETARY FOR TOURISM – STATE OF MINAS GERAIS
IDEAL STATE TO HOST EVENTS
• Minas Gerais state is located in the central region of Brazil, near of the
main economical hubs of the country - the states of Rio de Janeiro, São
Paulo, Brasília and Bahia;
• Characterized as the third Brazilian economy, Minas is currently the fastest
growing state in the country and has 8.9% of Brazilian GDP (PIB) and
represented 15.4% of Brazilian exports in 2010;
• Minas is the only state producer of helicopters and Zinc in the country,
is the world largest Iron Ore producer and has expressive participation in
the agribusiness as the biggest coffee producer and exporter of the
country;
• It has diversified industrial centers, especially on the sectors: automotive
and mechanical engineering, food, textile, chemicals and consistent plant
electronics and telecommunications.
WELCOME TO ROYAL ROAD
To transform Royal Road’s
tourist, economic and
political potential into a
source of Sustained
Development for the
states of Minas Gerais,
Rio de Janeiro and São
Paulo.
Royal Road | Concise Map 1600 + Km
OLD WAY
Linking Paraty to Ouro Preto (gold
mining region) crossing part of
São Paulo state, in a 75/90 days
trip
NEW WAY
Linking Ouro Preto to Rio de
Janeiro
SABARABUÇU WAY
A ring surrounding the mining
region
DIAMONDS WAY
Linking Ouro Preto to Diamantina
Royal Road | Profile and Potentialities
• Total support from State and Federal Government, institutions and
large companies;
• 1600 + Km of extension / twice the extension of the Route of Santiago
de Compostela;
• Geographical aspects : 199 municipalities ( 169 MG / 8 RJ / 22 SP );
• Tourist potential 2008 / 2010 : 2.5 million tourists / year;
• Tourism incoming potential : 1.25 billion dollars/ year;
• Creation of 200,000 + new direct jobs;
• 3 Heritage of Mankind Cities : Ouro Preto, Diamantina, Congonhas.
Royal Road
| Tourism Modalities
ECOTOURISM
HISTORICAL - CULTURAL
TOURISM
RURAL TOURISM
RELIGIOUS TOURISM
ESOTERIC TOURISM
GASTRONOMIC TOURISM
BUSINESS TOURISM
HEALTH TOURISM
SPORTS TOURISM
Actions developed by Royal Road Institute
• Formation and coordination of ROTA (Organized Network for Autosustainable Tourism);
• Development of a program to leverage the tourism potential of the 199
cities of the Estrada Real;
• Development of a website
with information about the
tourist attractions of Estrada
Real and a link with ROTA
members;
• Implementation of the
Tourism Observatory (OdT);
• Implementation of the
Ambassadors of the Estrada
Real Program;
Actions developed by Royal Road Institute
•Implementation and operation of an Information Management department
to analyze demand and structure a network with over 8,000 locations with
GPS coordinates, and make information available via internet;
• Licensed more than 110 Estrada
Real products in Brazil and
abroad;
•Implementation of an External
Projects division, currently
offering consulting services to
tourism sector in 4 Brazilian
states, as well as in contact with
several countries in the Latin
America and Caribbean Region.
Royal Road Institute
Royal Road Institute also developed,
successfully, a so called PPP program
(Public-Private Partnership), in
partnership with the Government of
the State of Minas Gerais, thru
Minas Gerais State Secretariat of
Tourism, with relevant results in its
process of institutional promotion of
the tourism towards the states of
Minas Gerais, Sao Paulo and Rio de
Janeiro.
BELO HORIZONTE, DESTINATION
OF BUSINESS TOURISM
GENERAL FEATURES
• The state capital is located in the southeast - most important
economical hub of the country - an hour's flight from São Paulo, Rio de
Janeiro and Brasília, and is a major business destinations in the
country;
• Two airports: president Tancredo Neves International Airport
(Confins), with capacity to serve more than 9 million passengers for
year, is located 38km from downtown; Carlos Drummond de Andrade
(Pampulha), receiving national and regional flights, is located 8 km
from the center of the city;
• Axis logistical served by roads and railway linking the capital to the
main centers and brazilian ports, attracting investment from large
multinational companies and mining companies and further
strengthening the retail and wholesale;
GENERAL FEATURES
• Has the fourth highest GDP among brazilian municipalities, according
to 2009 ranking of america economy magazine;
• One of the ten best cities for business in Latin America and the second
in brazil;
• It is among the seven municipalities with the best infrastructure in the
country;
• Services sector based economy, with developed network of hotels,
restaurants, trade diversified, financial services, real estate activity and
public administration;
• Polo fashion recognized nationally and internationally;
• Metropolis that breathes quality of life - chosen by the un as one of the
100 best cities to live in the world.
CONVENTIONS CENTERS
• Expominas: capacity for 45,000 people, is one of the most modern
convention centers, trade fairs and exhibitions in the country and is a
benchmark in Brazilian urban architecture.
• Minascentro: capacity for 10,000 people, has diversified infrastructure
and is capable of hosting events unparalleled.
• Serraria Souza Pinto: capacity for 4,000 people, part of the
architectural and landscaping at Praça da Estação.
• Palácio das Artes: 1,707 seats, home theaters, galleries, cinema,
library, conference and scenography workshops.
• Chevrolet Hall: capacity for 5,800 people, is the largest venue of Belo
Horizonte, with theater, arena, multipurpose room and blocks.
CAPTURED EVENTS IN
LAST 13 YEARS
•
782.830 PEOPLE IN THE CITY;
•
2.348.490 RATES;
•
R$ 1.197.290.000,00 REVENUE;
•
R$ 359.189.000,00 FEES;
OBS: ACCORDING TO BHCVB
CAPTURED EVENTS 1998 TO 2010
YEAR
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
Captured events according to BHCVB
Nº EVENTS
Scope
Nac.
Internac.
1
3
11
18
21
28
34
38
47
50
51
53
32
387
1
3
9
12
18
24
29
36
40
40
43
40
25
320
2
6
3
4
5
2
7
10
8
13
7
68
Nº participants
2.500
23.000
19.520
28.530
35.840
45.000
130.700
96.180
115.650
127.000
57.070
60.570
41.270
782.830
Business Tourism and Events
Program of Belo Horizonte
THE OBJECTIVE IS
promote the development and
consolidate the image of Belo
Horizonte as a destination for
business tourism based economic
sectors relevant to Minas Gerais,
and the products and services to
support events and conferences,
increasing the number of tourists in
the events held in Belo Horizonte.
PARTNERSHIP – STATE
GOVERNMENT AND BID FUMIN
IEL/FIEMG
SEBRAE
SEDE
SETUR
BELOTUR
Strategic
management
ACMinas
CDL
ABAV
ABEOC
ABIH
ABRASEL
BHC&VB
PROMINAS
SINDIPROM
PMEs
Beneficiary
Support
PUBLIC BENEFIT
Belo Horizonte’s tourism
and business events trade
of micro, small and
medium enterprises
working together
MARKET
BUSINESS
PRIORITY ACTIONS
Software and website
Flowchart captured events
Small and micro enterprises training
for networking
SOFTWARE
INDICATORS FINALISTIC
Three years after the end of the Program
• 30% increase in the number of events, fairs and congresses held in Belo
Horizonte;
• 40% increase in the number of events and conferences that are linked
to strategic economic sectors of BH;
• 30% of public spaces for events of Belo Horizonte occupied by events
articulated in a network;
• 20% increase in the number of Small and Micro Enterprises involved in
Belo Horizonte in events held in the city.