Transcript The Impact of Advertising on Culture/Youth

The Impact of
Advertising on
Culture/Youth
1. What are the basic
elements in an
advertisement: Picture,
captions, descriptions,
logos, intended audience?
2. How does the
advertisement make its
case?
3. What does it ask the
viewer to believe or care
about it?
4. What words does the
advertisement use, how do
they explain or emphasize
the picture and vice versa?
http://www.youtube.com/watch?v=XpaOjMXyJGk
1. What are the basic
elements in an
advertisement: Picture,
captions, descriptions,
logos, intended audience?
2. How does the
advertisement make its
case?
3. What does it ask the
viewer to believe or care
about it?
4. What words does the
advertisement use, how do
they explain or emphasize
the picture and vice versa?
1. What are the basic
elements in an
advertisement: Picture,
captions, descriptions,
logos, intended audience?
2. How does the
advertisement make its
case?
3. What does it ask the
viewer to believe or care
about it?
4. What words does the
advertisement use, how do
they explain or emphasize
the picture and vice versa?
1. What are the basic
elements in an
advertisement: Picture,
captions, descriptions,
logos, intended audience?
2. How does the
advertisement make its
case?
3. What does it ask the
viewer to believe or care
about it?
4. What words does the
advertisement use, how do
they explain or emphasize
the picture and vice versa?
1. What are the basic
elements in an
advertisement: Picture,
captions, descriptions,
logos, intended audience?
2. How does the
advertisement make its
case?
3. What does it ask the
viewer to believe or care
about it?
4. What words does the
advertisement use, how do
they explain or emphasize
the picture and vice versa?
http://www.youtube.com/watch?v=443Vy3I0gJs
1. What are the basic
elements in an
advertisement: Picture,
captions, descriptions,
logos, intended audience?
2. How does the
advertisement make its
case?
3. What does it ask the
viewer to believe or care
about it?
4. What words does the
advertisement use, how do
they explain or emphasize
the picture and vice versa?
1. What are the basic
elements in an
advertisement: Picture,
captions, descriptions,
logos, intended audience?
2. How does the
advertisement make its
case?
3. What does it ask the
viewer to believe or care
about it?
4. What words does the
advertisement use, how do
they explain or emphasize
the picture and vice versa?
 Can students think of examples of ads that the
targets specific audiences, based on age, gender,
interests, etc.?
 Can they think of advertisements in any media that
target specific ethnic groups?
Advertising
Discussion
Questions
 Can students find any relationships between the
products/ideas that are being marketed and the
target audience?
 Are advertisements aimed at certain ethnic groups
a good idea or a bad idea?
 Why are advertisements so important in today’s
society and in today’s business world?
 Are there any advertisements that have made you
want to purchase something?
 Why do advertisers target children and adolescents?
How
Marketers
Target
Kids
 What is the “pester power”?
 What is “brand” marketing?
 What is “street marketing”?
 What are some of the ways advertising has crept into schools?
 Why is the internet a huge means for advertisers to target kids?
 How does advertising go against Catholic values? Explain.