Transcript Jeopardy
Personal Selling and Direct Mail Sales Promotion Q $100 Q $100 Q $100 Q $200 Q $200 Q $200 Q $200 Q $300 Q $300 Q $300 Q $300 Q $300 Q $400 Q $400 Q $400 Q $400 Q $400 Q $500 Q $500 Q $500 Q $500 Q $500 The Promotional Mix Advertising Q $100 Q $100 Q $200 Public Relations Final Jeopardy Any form of communication a business or organization uses to inform, persuade or remind people about its products or improve its public image Promotion What are the five categories of the promotional mix? Advertising Personal Selling Public Relations Direct Marketing (Mail) Sales Promotion What are the two types of promotion? Product and Institutional All parts of the promotional mix should ___________. Why? Coordinate – so that customers will recognize the promotions and tie them together Explain the difference between the push and pull concepts Push – promotional mix developed for the next partner in the distribution channel Pull – promotional mix developed to reach the customer Define advertising Any PAID form of promotion by an identified sponsor What are the two types of advertising? Hint: They are similar to the two types of promotion Promotional and Institutional What are the four types of advertising media? Print Broadcast Online Specialty Name a pro and con of each: Newspaper Advertising Magazine Advertising Outdoor Advertising Judged by teacher An out door sign that is purchased or rented from advertising companies that use lights and moving parts to attract attention Hint: found in malls and airports Spectacular What is the difference between advertising and publicity Publicity is free Publicity is an important tool used by marketers, but what is the drawback? No control over HOW the media will share the information ___________ is the most powerful force in society. Public Opinion How can positive employee relations benefit a company’s overall profit? Happy employees are good employees If they are happy they will work harder What are three functions of public relations? General Communication Image shaping and enhancement Coping with a Crisis Community Relations Launch a new product or innovation What are the two forms of direct mail? E-mail Postal mail Why is personal selling the costliest form of promotion? Must pay employees What are the two goal of direct mail? Get customers into the store Generate leads for personal selling What are two ways a company can utilize personal selling? Telemarketing E-mail Contact Sales people in a store How are personal selling and direct mail linked when used in a promotional mix Direct Mail is used to generate leads for personal selling Define Sales Promotion All marketing activities – other than person selling, advertising, and public relations – that are used to stimulate purchasing and sales What are two objectives of sales promotion? Increase Sales Inform potential consumers about new products This kind of sales promotion is designed to get support for a product from manufacturers, wholesalers, and retailers Trade Promotions What is the difference between a contest and sweepstakes? Contest – game of skill Sweepstakes – game of chance Name four different kinds of sales promotions Coupons Premiums Product samples Rewards Programs Contests Sweepstakes Rebate Merchandising Techniques