Transcript US Qualified Supplies 2.0 Partner Program May 18, 2015

U.S. Qualified Supplies 2.0
Partner Program
May 18, 2015
HP Confidential
AGENDA
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Purpose of Qualified
Distribution
Qualified Supplies 2.0 Partner
Program
Examples of Criteria
Resources
HP Confidential
Qualified Supplies Partner Program
Improving & Simplifying customer shopping experience
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Customers
Partners
• Can buy original HP ink & toner with
confidence and ease
• Purchase process is simplified. Finding
product, understanding benefits is fast
• More consistent pricing and promotions
• Can identify as HP Qualified reseller of
original HP ink & toner
• Access to HP sales & marketing tools,
promotions
• Can provide higher level of customer
satisfaction, build loyalty
What’s New with Qualified Supplies 2.0?
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Strategic Intent is unchanged --Provide a superior customer and brand experience with
HP supplies & win where customers want to shop.
Importance of online is increasing.
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HP’s Online Shopping Research revealed that customers struggled to understand what
they were buying.
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Last year HP improved naming & image accuracy through the Qualified program
With Qualified 2.0, we are focused on improving online search results
HP’s separation is planned for November 1, 2015. The total HP revenue metric basis
will change.
Current 5K+ Qualified Resellers are doing a great job!
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75% of toner shoppers start their search online
50% of ink shoppers start their search online
We expect to have about the same number of resellers in Qualified 2.0.
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Confidential
Qualified Supplies 2.0 Strategy & Objectives
Continue to improve customer & brand experience with HP supplies
Improve customer
& brand
experience
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Lead with HP search
results
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Relevant advertising
Improve & scale
compliance
execution
Differentiate
Partners who do
more with HP
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Exclusive Qualified
Supplies Reseller
Medallion
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Certified Compliant search,
naming, content available from
authorized distributors, search
platform providers
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Systematic compliance using
channel & external vendors
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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U.S. Qualified Supplies 2.0 Criteria – effective November 1, 2015
Blue denotes new 2.0
criteria.
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HP Partner Agreement: Selling terms & conditions including Online
Standard: Resell products only via URL that matches your legal
name. May not sell on auction sites & sales to end-user customers
only.
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Revenue Minimum: $15K six months shipments for HP Supplies
(PLs 1N, 5T, UK, K6 only) or $50K total HP Printing & Personal
Systems product lines.
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Business Basics: Functional website AND physical address (no
P.O. Box), phone number, all in reseller website & matches HP
records. Display HP Qualified Supplies Medallion on reseller
website.
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HP Brand Usage: Appropriately use HP brand trademarks,
messaging & marketing assets.
• Online Search: When a customer searches for original HP ink &
toner, lead with HP search results.
• Linked advertising on search result pages: When a customer
searches for original HP ink & toner, the search result page may
not display advertising or other brand switching messaging
featuring competitive products on the top or sides of the page.
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HP Policy: Must be in good standing with all applicable HP policies.
Lead with HP Search Results
Example of Pass
Optimize the search results by displaying first the HP product
family offering that relates to what the customer searched. For
example, a customer needs to order an Original HP print cartridge
and enters either an HP Part or HP Model Number. The resulting
list should display all Original HP Supplies which are part of the
HP product family before any remanufactured products.
• When a customer searches by 1) “HP + Model Number ”
2) “HP + Part”, or 3) “Part #”
• Example to right shows desired search results for “HP 124A”
or “HP CE257A” or “CE257A”
• Note: all available colors and variations of the searched product
are shown in search results, above any alternative or
remanufactured products.
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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Linked Advertising in HP
Search Results
Example of Pass
• When a customer searches for
original HP ink and toner, the
search results page may not
display advertising or brand
switching messaging featuring
competitive products.
• “Recently Viewed” items are not
considered advertising.
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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Qualified – We want to help you be
successful when selling HP supplies!
• Always contact your HP sales representative or HP Authorized distributor for more
information.
• Additional Resources:
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Qualified FAQs (will be sent to resellers with announcements)
HP Qualified Supplies Medallion: www.qualifiedsuppliespartner.com
HP Logo, Naming, Images, Content: https://h20375.www2.hp.com/portal/site/partner-portal/?page=Marketing+toolkitHP+brand+standards
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Email: [email protected]
Thank you!
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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential