Transcript Language and Advertising

Language and Advertising
By Brandon H.S.
3.10.11
Visual Language
• Visual Language is a way of
communicating in a visual way.
People think the best way of
communicating is by talking to each
other, but there are other ways of
getting the message across. Body
language is probably one of the main
forms of visual language.
Surprisingly, over 90% of
communication is body language.
Other forms of visual language
include pictures, colours, charts and
diagrams.
Visual Language
• Advertising visual language
will include posters,
billboards, print-based
advertising, AD-breaks and
logos. Visual language is
absolutely key in
advertising. The whole
point of using visual
language in advertising is to
persuade the audience to
buy the product.
Visual Language
• Here are a few examples of
visual language advertising.
There is a poster of “Halo 4”, a
toilet sign for male or female,
a map of the London tube and
below is a video of a
“Cravendale” advert (which is
probably their best known
advert).
Semiotics
•
Semiotics is about the use of
symbols and signs, and how
we react to them. For
example: When we see a red
light on the traffic lights we
know that colour means
“Stop”, and that the green
light means “Go”. A lot of
these signs and symbols are
recognizable around the
world. However, some
countries have a number of
differences for their semiotics.
Semiotics
• For advertising, semiotics will often
use a slogan, logo or colour of the
product being advertised. A product’s
slogan is probably the most used
semiotic for advertising. On the right is
a page that contains a number of wellknown logos for products.
• “Cultural Icons” are used for
advertising to attract people to the
product and persuade the audience to
buy them, e.g. David Beckham will be
used for Sport adverts because he is
best-known for playing football.
Examples of Signs
Product Branding
• Branding is used to make products
recognizable by using logos,
colours, slogans and even
sounds/music. It’s important for a
product to have it’s own brand to
attract the audience. All of the
most successful companies around
the world have strong brands, e.g.
Apple computers, Pixar, Xbox 360,
Disney and more.
Product Branding
• McDonald’s is a massively strong
company with a strong brand. The logo
of the golden “M” is recognized worldwide, they have a very catchy slogan,
“I’m lovin’ it!”, the colour red is
recognizable for the company’s colour
and McDonald’s even has it’s own
mascot “Ronald McDonald” (top right).
• Xbox 360’s brand include the colour
green, the slogan “Jump in” and it’s
characters, e.g. Master Chief (bottom
right) from the “Halo” series.
Product Branding
Brand
Slogan
McDonald’s
I’m lovin’ it!
Xbox 360
Jump in.
Cadbury’s
A glass and a half
full of joy.
Logo
Products
Product Advertising
• Print
Print-advertising can be seen in many
different ways, including magazines,
newspapers, flyers, billboards and
posters. Print-based advertising has to
be eye-catching for audience to grab
their attention. The adverts in
magazines and newspapers vary
because they can be targeted for
different audience, for example:
“Metal Hammer” music magazine
could advertise music-based products,
where as a gardeners magazine could
advertise garden tools or slug
repellents.
• TV
Adverts on TV are shown
everyday in between films and
TV shows. Creating an advert on
TV is more expensive than other
types of advertising and can cost
a lot. Adverts on TV are targeted
to a specific audience that would
be watching a certain
programme, e.g. children’s
adverts will be shown between
children’s TV shows.
Product Advertising
• Radio
Advertisements on the radio cannot be seen, instead they can
only be listened to. All radio advertisements try to be catchy
with a jingle, in order to catch someone's attention.
• Internet
Websites have adverts called “Banners” or “Pop-ups”. E-mails
about products can be sent to your e-mail which is called
“Spam”. One of the most popular way to advertise on the
internet is by “Viral Marketing”, which is when people spread
the word about the product. Advertisements on website can
be viewed across the world.
Examples