Transcript What is advertising?

Advertising
• Design your own advertisement for any
product you want. You get marks for
including:
1. Slogan
2. Caption
3. Visual
4. Text
What is advertising?
What is it?
Advertising is the science of selling products to
people. Advertisers try to persuade their target
audience to purchase products.
How does it work?
They do this by making people feel like their
lives will be better if they buy their products.
Advertising
• Think of any advertisement you know.
• What is the advertiser trying to get you to
buy?
• How will the product make your life better,
according to the ad?
Match
• Advertisers
• Stuff.
• Persuade
• To try to get people to
buy something.
• Target audience
• People.
• Products
• Make ads.
Can you answer the following
questions? [Revision]
• Who advertises?
• What do they advertise?
• Where do they advertise?
• Why do they advertise?
Revision
• What is advertising?
• How does it work?
Advertising (part 2)
Most adverts have three characteristics.
1. Slogans and captions.
2. Visual.
3. Text.
1. Slogans and captions
• A slogan is a repeated catchphrase associated
with a product.
• Good slogans:
1b. Captions
• A caption is the main heading of an ad.
Match
• Associated.
• Linked.
• Repeated.
• Combination of words.
• Catchphrase.
• Again and again.
Slogans and captions
Slogan
• Find the slogan in this
advertisement.
Caption
• Find the caption in this
advertisement.
Slogans and captions
• Look at any advertisement.
• Identify its slogan and caption.
• Say whether you think it is effective.
Advertising - revision
• What is advertising?
• How does it work?
• What is a slogan?
• What is a caption?
Slogans and captions
• How do we know if they are effective?
1. Do they use buzz words to appeal to our
emotions? (fresh, new, guaranteed etc.)
2. Does it make you laugh?
3. Does it talk directly to the target audience?
4. Does it make a statement that can’t be
contradicted? (the best built cars in the world).
5. Does it suggest that your life will be better
without the product?
Slogans and captions
• Is this advertisement effective? Explain why.
Homework
• Bring in any advertisement from a newspaper
or magazine.
• Identify its slogan and caption.
• Say whether you think it is effective.
2. Visuals
• Visuals are the images we see in the
advertisement. These can be photographs,
colours, pictures or symbols.
2. Visuals.
•
1.
2.
3.
4.
Good visuals:
Show us the product
Use a logo so we remember the brand
Make the product seem glamorous
Associate the product with someone famous – this
is called endorsement
5. Warn us that bad things will happen if we don’t buy
it
2. Visuals.
• Have a look at page 195 and explain if the
visuals are effective or not. (use the points we
have written down to decide if they are
effective).
• Start your answer like this: The visuals in the
Adidas advertisement are very effective.
Design your own ad
• Before starting ask – what makes a good
ad?
• You can invent a product or use one from
the list to follow.
Design your own ad
• Chocolate bar
• Memory tablets
• Flying bicycle
• Good-looking
medicine
• Bulletproof vest
• Holiday on the
moon
Design your own ad
• Product:
• Slogan:
• Caption:
• Visual:
• Text:
Homework
• Write up a proposal for two more
products.
• Bring in colouring pencils.