Transcript ENGLISH 8: ADVERTISING CAMPAIGN


Advertising is NOT a medium. Advertisers
use the various media to put across their
messages.

Without the revenue generated by
advertising, commercial television would
not exist; newspapers and magazines
would be far too expensive for most
people to buy.

In the USA, spending on advertising rose
from $15 million in 1870 to $39 million in
1880, then to $71 million in 1890. By 1908,
spending had reached over $140 million.
What do you think is the amount spent in
2012 on advertising in the USA?
http://worldsbestlogos.blogspot.com/2007_07_01_archive.html
Advertisements that achieve their purpose
by stimulating one's emotions.
Emotional appeals attempt to appeal to
the consumer's psychological, social, or
emotional needs.
The copy and images can arouse fear,
love, hate, greed, sexual desire, or humor,
or otherwise create psychological tension
that can best be resolved by purchase of
the product or service.

-
Even before the end of the 19th century,
publishers had begun to organize
audiences into clearly identifiable target
groups such as
Sports fans
Theatergoers
Women interested in fashion
Women interested in cooking
2002 Sports
Performance
2002
Sports
Heritage
2002 Sports style
1997 Integrated
corporate design
1972 Trefoil
corporate
1967 clothes
1949 shoes
TaylorMade-adidas Golf
officially joined the adidas
Group in 1997. The first
Taylor Made logo was
implemented in 1979. It
shows the script “Taylor”
and “Made” off to the side.
The Taylor Made "T" logo
made its debut in the mid
1980s. The updated
copper “T” logo was used
starting around late 1998.
The current Taylor Made logo
was implemented in
September 2000.
"20 Clever Logos with Hidden Symbolism."
TwistedSifter.
Web. 20 Apr. 2012. <http://twistedsifter.com/2011/08/20cleverlogos-with-hidden- symbolism/>.
"25 Logos with Hidden Messages Amazing Graphic Designing
Tricks! « Graphic Design Blog An Ultimate Resource
for Graphic Designers." Graphic Design. Web. 20 Apr.
2012. <http://www.graphicdesignblog.org/hiddenlogos-in-graphic-designing/>.
"30 More Hidden Logos to Treat Your Eyes -The Sequel!! «
Graphic Design Blog â€
“An Ultimate Resource for
Graphic Designers." Graphic Design. Web. 20 Apr. 2012.
<http://www.graphicdesignblog.org/more- hiddenlogos-sequel/>.
"BEST LOGOS - WORLDS BEST LOGOS and BRANDS." World's Best
Logos. Web. 20 Apr. 2012.
<http://worldsbestlogos.blogspot.com/2007_07_01_archi
ve.html>.
Petley, Julian. "Advertising, and How It Works." Media: The
Impact on Our Lives. Austin, TX: Raintree Steck-Vaughn,
2001. 34-39. Print.