Transcript Where will they play?

Sponsor and Partnering information
Who are the Hawks?
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Newly acquired ABA (American
Basketball Association) expansion
team of Baltimore, MD. and
surrounding territories:
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Baltimore County, Dundalk, Middle
River, Elliott City, White Marsh, Perry
Hall, Towson, Randallstown, Owing mills ,
Woodlawn, Columbia and Glen Burnie.
13 Player Roster (2 Reserves)
2015 ABA Championship
contenders!
What do they do?
 The
Baltimore Hawks is
Baltimore’s only
professional basketball
team.
 Hawks will play a 23
game season (not
including Play-Offs)
Where will they play?
 ~13
games will be
played at home at St
Frances Academy in
Baltimore City
 ~8 road games
(traveling the easternseaboard from Miami,
FL to Providence, RI.)
When will they play?
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The ABA 2014-15 Season begins
in November and ends in March
2015
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ESPN 3 to televise 40 games of
the season and the Championship
Finals
HAWKS games will be played on
Fridays, Saturdays and/or
Sundays beginning from 5pm to
8pm.
The top 8 teams go to the ABBA
Championship Finals in April
Why do it?
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First and foremost, we do this because we love
Basketball!
Baltimore has great sports fans and a storied
basketball tradition yet has no professional
basketball team.
Provide young men the chance to develop,
enhance and showcase their talent in
basketball in the ABA organization in order to
create and foster potential opportunities in the
NBA, D-League, and other positions overseas.
Established a strong base for ABA in the
Baltimore/Washington Corridor as a wellstructured professional basketball team
offering career advancement, job
opportunities, and community service to the
Mid-Atlantic region and worldwide.
How will it happen?
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Develop the team, practice and play hard.
Affordably priced seating and continued
buzz should sell out our home game seats.
Local media coverage
Partnering with local businesses
The ABA and Hawks Organization
Original ABA
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The original ABA was founded in 1967,
competing with the wellestablished National Basketball
Association, until the ABA–NBA merger in
1976. In the merger, the NBA acquired
teams, players, and new rules from the
ABA such as:
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Teams: New York Nets, Denver Nuggets, Indiana
Pacers, and San Antonio Spurs.
Players: Julius "Dr. J" Erving, Billy Cunningham,
Moses Malone, and lots more.
New game rules and element such as the 3
point shot, dunk contest and All-Star game.
ABA 2000
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The current ABA “ABA 2000” was
started
by
Joe
Newman and Richard Tinkham.
The ABA is the largest, and most
diverse,
professional
sports
league in the U.S., with over 75%
of its 100 teams minority owned.
Hawks Management
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CEO and Owner, Gregory L.
Brown, Jr., is a native of
Baltimore and began playing
basketball in the 2nd grade at
Brehms Lane Elementary School,
going on to attend Lake
Clifton/Eastern High School .
Professionally Greg in both the
European Basketball League
and the American Basketball
Association.
Management cont’d
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Quentin Harper, Social Media
and Marketing Rep.
Breanna Miles, Shindonna
Matthews, Administrative
Assistants
Tyrell Bowie, Head Coach
Damien Trusedale and Author
Fleming, Assistant Coaches
Marketing, Partnerships and Sponsor Packages
Sports Marketing 101
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Sports marketing is building a highly identified,
passionate fan base such that fans, sponsors,
media and government pay to promote and
support the organization.
Effective sports marketing is primarily premised
upon building fan identification.
The corporate community looks to sports
marketing to create a lasting image in the
hearts and minds of their target audience and
also to build expanded awareness.
This is done by leveraging the emotions created
in the personality, sport or event, that you as a
sponsor can build a strong bridge between
your brand and their fans.
Marketing Strategy
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Attention
The team cannot sell tickets or products if the members of the
target market do not know we exist. The first major goal of any
Hawks promotional campaign will be to attract the attention of
potential customers.
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Interest
Attracting attention seldom sells tickets or products. Therefore, the
team will spark interest by showing why we are a good, cost
effective entertainment option.
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Exciting games, winning ball team, fun & entertaining, affordable, family
fun
Desire
To be successful, the team must move potential customers beyond
mere interest in the team. Good promotion will stimulate desire
by convincing potential customers of the team's offerings and its
ability to satisfy their desire for high quality local sports.
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Action
After convincing potential customers to buy the ticket or product,
promotion must then push them toward the actual purchase.
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Selling tickets, merchandise and concession
Marketing Strategy
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The team will develop an integrated marketing
strategy.
Advertising(Print, Broadcast, Online/Interactive,
Wireless, Direct Marketing)
Personal Selling(Account Mgt, Prospecting,
Retail Sales)
Public Relations (Publicity, Press Releases,
Newsletters)
Sales Promotions (Consumer Promotions, Trade
Promotions)
Team will also utilize grassroots efforts:
develop close philanthropic relationships with
nonprofit groups in the community and help
elevate small, local businesses.
Sponsor Opportunities
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Be part of a winning organization!
As interest in this amazing team grows, your company
or business can receive widespread advertising
exposure with an affordable Baltimore Hawks team
sponsorship.
As an official team sponsor, on game day, your
company can:
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Hand out flyers or sample products.
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Place an advertisement in our Game-Day program.
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Feature a product or service during time-outs.
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Place a banner inside the arena.
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Receive mentions on television, radio or inside the arena.
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Run advertisements on television and/or radio.
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Place a logo patch on the players uniform.
Choose your business’ appropriate sponsor package or
talk to us and we’ll be happy to customize a package
for you!
Sponsorship Packages
Silver – $1,500
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Home Page Sponsor Banner
Banner in Arena
Mention in TV (Channel 2), PA
Announcements, and Internet
Advertising
Team access and Photo
Opportunities
Two Season Passes
Two Hawks T-Shirts
Gold - $3,000
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Home Page Sponsor Banner
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Banner in Arena
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PA Announcements
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In-Game Promotions
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Mention in TV (Channel 2) and Internet Advertising
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Team access and Photo Opportunities
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Program Advertising
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Four Season Passes
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Two Hawks T-Shirts
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4 Meals with drinks per game
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4 Court Side Seats
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Company Logo on Hawks Merchandise
Sponsorship Packages
Platinum $5,000
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Home Page Sponsor
Banner
Rotating Sponsor Banner
Ad on Sponsors Page
Banner in Arena
PA Announcements
In-Game Promotions
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Multiple game tickets for
giveaway
Mention in TV (Channel 2) and
Internet Advertising
Team access and Photo
Opportunities
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Program Advertising
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VIP Section for Four Season Passes
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Four Hawks T-Shirts
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2 VIP Parking Passes
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Company Logo on Hawks
Merchandise and Uniforms
Uniform Sponsor
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Keep your Hawks team looking good and
attach your name or logo on team
uniforms as an "official" team sponsor.
Your name and brand is highly visible in
home and away games, video recordings
and displays.
Plus, you get 2 Season Passes, 2 Hawks TShirts, VIP Parking
You will also be mentioned in our print,
internet advertising and TV (Channel 2).
Become a part of the Hawks family.
Sponsor Kids to Games
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Donate towards the Hawk's general operations.
community services or other specified needs.
Your donation will go directly toward expenses
for the specified group or charity;
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ie: 20 kids from Boys and Girls Club. 20 kids @
$5= $100 OR "Hawks Choice" $1,000.
We will send you information on where your
donation went and how it benefited.
What a great way to "give back" and help
kids experience a pro basketball game that
they otherwise can't afford to see.
MAKE A DIFFERENCE..FOR KIDS SAKE!
Sponsor Your Favorite Player
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These young men work hard to build
their careers and to provide you with
a great basketball game experience
to enjoy.
Help offset team expenses for a
player of your choice.
If no athlete is specified, it will be
divided among all players. Support
your favorite player today!
Trade Sponsor
Perfect for the business that has a product or
service to provide instead of or along with cash
sponsorship.
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You can provide a product or service to be a
part of our promotions, marketing and
community services.
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We will give your business advertising, PA
announcements, promotional participation, etc.
for your donation of products and services.
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It's a great way to get your name and your
products and services in front of a captive
audience economically.
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Contact
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Be part of a winning organization! If
the standard sponsorships don't meet
your needs we can custom-tailor a
package for your unique situation.
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For Information Contact
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443-560-1724
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[email protected]