Transcript When to involve legal

Intellectual Property
Choices
Intellectual Property Rights

Protection Rights to Choose From Include
 Patents
 Trademarks
 Copyrights
 Trade Secrets
Patents
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Protect novel inventions; Granted by the
Federal Government to exclude others
from
making, using, offering to sell & selling the
invention
for a limited period
Trade Secrets
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Protects commercially valuable information
For an indefinite period
but may be “reversed engineered”
Trademarks
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Protect
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novel words, slogans, symbols, or logos
used in marketing & advertising
for an indefinite period
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as long as in use
Copyrights
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Protect the original expression of an idea;
NOTE: does not protect the
underlying idea
Acquired when expression is created
Lasts for a lifetime plus 70 years
or for 95 years for a corporation after
publication