Transcript Perceived Effectiveness of Marketing Methods

Marketing Methods Used
Indicate all methods and media you currently use to market your business
2008
70%
2007
60%
50%
40%
30%
20%
10%
0%
Print newspaper
Online
newspaper site
Print Yellow
Pages
Online Yellow
Pages
Mobile marketing
Coupons or
direct mail
Television
(broadcast or
cable)
Online video
Local radio
Email marketing
to a customer list
Search engine
marketing
Banner
advertising or
other online
graphical
advertising
Online Web log Created a profile
("blog")
on a social
network
Source: Opus Research, AllBusiness.com August, 2008, n=1084 US small businesses; August, 2007 survey, n=653 US small businesses
Note: sample sizes were different and results should only be seen as directional in comparing responses YoY
Other online
methods
Perceived Effectiveness of Marketing Methods
Derived from: Rank the top three most successful marketing methods you've used
1.
2.
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Email marketing to a customer list
Print newspaper (daily, weekly or local shopper)
Search engine marketing (e.g., sponsored listings on Google)
Coupons or direct mail
Banner advertising or other online graphical advertising
Print yellow pages
Local radio
Profile on a social network (i.e., Facebook, MySpace)
Internet yellow pages
Blog
Online newspaper site
Online video
Source: Opus Research, AllBusiness.com August, 2008, n=966 US small businesses