Transcript Internet Advertising

Internet Advertising
David Hinojosa
Kelly Hodges
Internet Advertising
•
Online advertising is a form of
promotion that uses the internet to
deliver marketing messages to attract
customers.
•
Types of Internet Advertising
•
•
•
•
•
Search Engine Results
Website Banners
Video Pre-Rollers
Interstitial Ads
Pop-Ups / Pop-Unders
Advertisers and Publishers
•
An advertising network helps connect advertisers and publishers to
by buy and sell advertisements online.
•
•
Google AdWords + Adsense / Valueclick Media / Microsoft Advertising
Three common ways to buy advertising
•
CPM (Cost Per Mille) – Advertisers pay per 1000 Impressions
•
CPC (Cost Per Click) - Advertisers pay each time a user clicks
•
CPA (Cost Per Action) - Advertising is performance based. (Email, Zip)
Malicious Advertising
•
•
•
PPI – Pay Per Install
Adware and Spyware
Change homepage, spawn pop-ups,
and insert advertisements into pages.
Ethics of Advertisements

Utilitarianism – If all error messages were fake






Loss of sales on computers
Rise in sales of anti-virus software
Rise in amount of viruses
Loss of trust in helpful technical support error
messages
Computer break sooner – loss of consumer money
Unethical
Ethics of Advertisements

What can be done?

Web page host


Web page providers


Weed out malevolent and false advertisements
Prevent certain pop-ups
Consumers


Aware of common error messages
Keep anti-virus software up to date
Questions?